Marketing: Page 24
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Permission granted by C3
Why C3 is betting on virtual brands inspired by online influencers
The food tech platform has created an innovation hub to develop delivery-only brands with digital content creators and reach lucrative younger audiences.
By Julie Littman • Nov. 11, 2021 -
Permission granted by Yelp
Yelp personalizes home feed in latest upgrade
Available in 150 metro areas, the iOS update provides visual content and updates from local restaurants based on factors like proximity and popularity of dishes.
By Julie Littman • Nov. 9, 2021 -
Explore the Trendline➔
Permission granted by Homeroom
TrendlineIndependent restaurants
Dining room refreshes, menu innovation and other unique offerings can help independents stand out from competitors, win new customers and keep existing ones coming back.
By Restaurant Dive staff -
Courtesy of Burger King
Burger King's Ellie Doty is latest marketer to leave brand
The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.
By Chris Kelly • Nov. 5, 2021 -
Courtesy of McDonald's
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.
By Peter Adams • Nov. 2, 2021 -
Retrieved from Burger King on November 01, 2021
Burger King doles out crypto on Robinhood to boost loyalty program
Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.
By Chris Kelly • Nov. 1, 2021 -
Courtesy of KFC
KFC scores new CMO with Nintendo's Nick Chavez
With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.
By Chantal Tode • Oct. 29, 2021 -
Permission granted by McDonald's
McDonald's cooks up first NFT play by flipping rare McRib into digital art
Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.
By Peter Adams • Oct. 28, 2021 -
Courtesy of Impossible Foods
Impossible Foods opens 2 food stands in Seattle arena
The plant-based meat maker's latest stadium expansion comes as major QSRs like McDonald's are considering a larger push into meat alternatives.
By Aneurin Canham-Clyne • Oct. 25, 2021 -
Danil Melekhin
Sponsored by AtmosphereIntroducing: A facts only approach to news designed for businesses
Cable news is broken, and it's detracting from the restaurant customer experience.
Oct. 25, 2021 -
Courtesy of PR Newswire
Peet's Coffee adds more incentives to its loyalty program
The revamp comes as more chains add loyalty programs or enhance existing rewards offerings to attract digitally savvy consumers, and marks the first major change to the chain's program since 2017.
By Alicia Kelso • Oct. 21, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021 -
Courtesy of DoorDash
DoorDash beefs up ad capabilities for restaurants, CPG brands
The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.
By Chris Kelly • Oct. 12, 2021 -
Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.
Deep DiveCan QSRs meet marketing's new imperatives without alienating franchisees?
National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.
By Chris Kelly • Oct. 12, 2021 -
Permission granted by MrBeast Burger/Virtual Dining Concepts
Deep DiveHow host kitchens are propelling virtual brands forward
Despite the rapid expansion, many experts question whether delivery-only concepts have long-term sustainability.
By Julie Littman • Oct. 11, 2021 -
Courtesy of Taco Bell
Taco Bell celebrates National Taco Day with Discord, messaging push
In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.
By Chris Kelly • Oct. 4, 2021 -
Sean Gallup via Getty Images
Survey: 36% of TikTok users order from restaurants after seeing them on the app
Chipotle and Arby's have recently launched campaigns on the social media app, which marketing agency MGH says has a potential to drive sales.
By Aneurin Canham-Clyne • Oct. 1, 2021 -
iStock - monkeybusinessimages
Sponsored by Atmosphere.TVWhat happens when businesses play the best of the internet on their TVs
Today, 72% of all U.S. adults use social media. The most commonly used social media platforms all have one thing in common: snackable videos. Here's what that means for business entertainment.
Sept. 27, 2021 -
Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 23, 2021 -
Permission granted by Subway
Subway records strongest August sales in 8 years on tails of brand refresh
The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.
By Peter Adams • Sept. 21, 2021 -
Weedezign / iStock
Sponsored by Atmosphere TVTransforming your restaurant's physical space for the digitally-minded customer
Surveys show that two trends stand out for how guests will decide where to go: convenience and digital experiences.
Sept. 20, 2021 -
Pret A Manger brings its coffee subscription program to the US
The café chain is offering two monthly subscription plans, which cost $29.99 and $19.99, respectively, for up to five drinks a day.
By Alicia Kelso • Sept. 16, 2021 -
Jack Taylor via Getty Images
Uber Eats, Postmates deploy tiered pricing structures
The delivery platforms' 15%, 25% and 30% commission plans mirror a DoorDash offering launched in April, and come as some markets enact permanent delivery fee caps.
By Alicia Kelso • Sept. 13, 2021 -
Permission granted by Taco Bell
Taco Bell expands Taco Lover's Pass nationwide
During the 30-day subscription's trial last fall, 20% of Taco Lover's Pass purchasers were new to the chain's rewards app. An additional 20% renewed the pass a second time.
By Julie Littman • Updated Jan. 6, 2022 -
Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
By Peter Adams • Sept. 9, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Sept. 1, 2021
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