Marketing: Page 23
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McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices
In January, the media mogul's amended complaint got the go-ahead from a federal judge after a previous version was dismissed due to a lack of sufficient evidence.
By Peter Adams • Updated June 2, 2022 -
Courtesy of PR Newswire
Chuck E. Cheese debuts mobile app and rewards program
The eatertainment chain is angling to lure customers with an omnichannel approach that provides incentives for in-store, online and mobile orders.
By Alicia Kelso • May 20, 2021 -
Retrieved from Taco Bell on August 20, 2020
Deep DiveYum ramps up transformation with new tech deals. How will they impact marketing?
Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest.
By Peter Adams • May 17, 2021 -
Anchiy via Getty Images
Sponsored by WazeRoad trip! How restaurants can reach visitors and locals on the move
As people begin to plan their summer vacations, here are three insights restaurants can use to get in front of tourists and locals alike.
May 17, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 14, 2021 -
Courtesy of McDonald's
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
Retrieved from McDonald's on January 05, 2021
McDonald's Q1 bolstered by chicken sandwich, marketing investments
The chain also generated nearly $1.5 billion in digital sales for the period and has over 20 million active app users, which could boost its loyalty program once it comes out of test mode.
By Alicia Kelso • April 30, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
While the Taco Moon deal looks to drive in-store traffic when the third-quarter moon is visible, the campaign also pushes the chain's web and app offerings.
By Chris Kelly • April 28, 2021 -
Courtesy of Domino's Pizza
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
The chain is rolling the dice on Nuro's driverless delivery vehicles taking off in a meaningful way as COVID-19 drives up demand for contactless options.
By Peter Adams • April 26, 2021 -
Permission granted by Lamb Weston®
Sponsored by Lamb Weston®How LTOs can help refresh your menu
Learn about the power of LTOs and strategies for building a successful LTO offer.
April 26, 2021 -
Courtesy of KFC Canada
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.
By Peter Adams • April 16, 2021 -
Courtesy of Uber
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 16, 2021 -
Permission granted by Yelp
Yelp adds new search filters for Asian-owned businesses
Anti-Asian hate crimes rose in 2020, but support for these businesses is increasing, with searches rising 130% in February on Yelp's platform.
By Julie Littman • April 7, 2021 -
Courtesy of Pizza Hut
Pizza Hut CMO exits amid larger overhaul to marketing operations
The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation.
By Peter Adams • Updated April 13, 2021 -
Eóin Noonan/Sportsfile via Getty Images
Brand marketer Fernando Machado departs Burger King parent for Activision
Machado last year was promoted to global CMO at RBI after having the same role at Burger King, where he developed notable campaigns such as the Whopper Detour and Moldy Whopper.
By Robert Williams • April 5, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win burritos or bitcoin, the restaurant can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
The owner of KFC and Taco Bell makes its second tech acquisition in a month as it looks to transform its business on a faster timetable.
By Peter Adams • March 24, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Third-party apps, where most virtual brands live, offer marketers access to consumer data they don't otherwise have — an increasing priority as the data privacy landscape tightens.
By Chris Kelly • March 19, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
Looking to maintain its recent momentum as delivery services have grown, DoorDash and its Caviar unit have added in-app carousels of women-owned businesses in select markets to help customers find them.
By Robert Williams • March 9, 2021 -
Retrieved from Taco Bell on August 20, 2020
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.
By Peter Adams • March 2, 2021 -
Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
By Chris Kelly • Feb. 25, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands to utilize.
By Chris Kelly • Feb. 18, 2021 -
Report: Loyalty customers spend more than twice as much on takeout meals
The spending disparity between loyalty members and non-members reflects why so many major brands, including Taco Bell, Wendy's and White Castle, have added or enhanced their loyalty programs during the pandemic.
By Alicia Kelso • Feb. 17, 2021 -
Courtesy of McDonald's
McDonald's escalates chicken sandwich wars with merch drop
A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising.
By Robert Williams • Feb. 17, 2021
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