Consumer Trends


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    The image by Vuong Tran is licensed under CC BY 2.0

    Survey: 65% of consumers prefer local restaurants over chains

    Nearly one-third of consumers have dined at a local restaurant in the last three months while 72% have spent money at local restaurants or plan to do so, a survey from Next Insurance found.

    By May 26, 2022
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    YinYang via Getty Images
    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By May 23, 2022
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    Trendline

    The Restaurant Dive Outlook on 2022

    Restaurants are investing in labor-saving technology, wage hikes and new delivery strategies to prepare for a year that may still be squeezed by labor, supply chain and inflation pressure. 

    By Restaurant Dive staff
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    Courtesy of CashApp - Square

    SoundHound AI, Square launch tool to automate phone ordering

    SoundHound for Restaurants' voice assistant answers phone calls, take orders, accept modifications and send confirmations to complete payments.

    By May 19, 2022
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    https://www.shutterstock.com/image-photo/group-happy-friends-having-breakfast-restaurant-1201677928By djile on Shutterstock.

    Study: Consumers tip more for dine-in than delivery or takeout

    As diners return to restaurants, guests tip 20% on average for dine-in service versus 15% for off-premise transactions, a Toast report finds. 

    By May 18, 2022
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    Permission granted by 7shifts

    Study: Independent restaurants show signs of recovery despite inflation

    The NPD Group found the number of independent restaurant units grew 1% by the end of 2021, compared to a 5% decline in 2020. 

    By May 12, 2022
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    Study: Inaccurate delivery order can erode diner loyalty

    Sixty-three percent of consumers have experienced at least one incorrect delivery order in the past year, per eduMe research, and a majority of diners pin the blame on restaurants.

    By May 9, 2022
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    Courtesy of Papa Johns

    Papa Johns adds ESG incentives to compensation

    The chain will tie corporate bonuses to workforce diversity, clean ingredients and environmental impact metrics following similar announcements from Wendy's, McDonald's, Starbucks and Chipotle.

    By May 5, 2022
  • McDonald's hikes menu prices 8% as visits fall 1%

    CEO Chris Kempczinski told investors the chain is closely monitoring lower income consumers, who he predicts will have "increased value sensitivity" as gas costs and rent rates surge.

    By April 29, 2022
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    Courtesy of Sonic Drive-In

    Report: High gas prices are affecting restaurant foot traffic

    Placer.ai data shows a significant rise in the share of Sonic visitors driving less than five miles to restaurants, while the share of visitors traveling 10 miles or more dropped.

    By April 28, 2022
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    Courtesy of McDonald’s USA

    McDonald's spotlights Latino film talent to boost industry representation

    In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns.

    By Chris Kelly • April 28, 2022
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    Elena_Danileiko via Getty Images

    Study: 43% of diners will pay more for sustainable restaurant takeout

    Most consumers believe sustainable eating is more expensive, but nearly 50% would consider changing what they order to be more sustainable. 

    By April 20, 2022
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    Courtesy of Panera

    Panera expands beverage subscription to include all self-serve drinks

    For $10.99 per month, customers can access free self-serve drinks. To help inaugurate the program, the company is debuting caffeinated lemonades.

    By April 19, 2022
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    Courtesy of Yelp

    Yelp adds eco-friendly business search filter

    Searchable attributes like "provides reusable tableware" or "bring your own container allowed" will make it easier for consumers to find businesses that have adopted sustainable practices, the company said.

    By April 13, 2022
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    Permission granted by Miso Robotics

    Study: One-third of diners don't want to see robots preparing their food

    While consumers understand the benefits of automation, 32% would prefer not to see the technology in action, new research from Big Red Rooster finds.

    By April 11, 2022
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    Kirill Smyslov via Getty Images
    Opinion

    The importance of embracing today's always-connected diner

    Restaurants should reconsider their investments to ensure a great, connected experience for their customers, writes Anthony Cross, Yelp's vice president of restaurant products.

    By Anthony Cross • April 4, 2022
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    Octavio Jones via Getty Images

    Study: Two-thirds of restaurants hurt by rising gas prices

    Restaurant owners say steep prices at the pump have affected their delivery sales, according to Alignable research. 

    By March 30, 2022
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    Spencer Platt via Getty Images
    Opinion

    4 ways data is helping restaurants reinvent themselves in 2022

    The value of building long-term relationships with diners can be the difference between meaningful growth or a struggling business, writes Dan Silver, SVP of marketing at GroundTruth.

    By Dan Silver • March 28, 2022
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    Scott Olson via Getty Images

    Dos Toros faces class action suit over 'humanely raised' meat claims

    The complaint alleges Dos Toros' pork and chicken suppliers raise animals in facilities without outdoor access, despite the chain's claims to the contrary.

    By March 28, 2022
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    Courtesy of McDonald's

    BTIG: McPlant faces tepid sales in test markets

    Trials of the meat-free burger in Texas and California are seeing expected sales volumes more than 50% below predicted levels at some locations.

    By March 24, 2022
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    Retrieved from McDonald's via Twitter on March 21, 2022

    McDonald's brings back Szechuan Sauce as mobile app exclusive

    Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

    By Peter Adams • March 21, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By Chris Kelly • March 21, 2022
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    Spencer Platt / Staff via Getty Images

    How US restaurant chains are responding in Russia

    McDonald's, Starbucks and Yum Brands are just a few legacy restaurants ceasing store operations, development and more as the Ukraine war escalates.

    By Updated March 17, 2022
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    Courtesy of Burger King
    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By Chris Kelly • March 8, 2022
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    Jack Taylor via Getty Images

    Over 50% of diners would switch delivery providers if fees rose, study shows

    On average, consumers said they would stop using a delivery app if delivery fees reached $9, Coupon Follow data finds. 

    By March 4, 2022
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    Scott Olson via Getty Images

    Yelp: About 18K restaurants added outdoor dining since pandemic's start

    Consumer searches for places that offer meals al fresco have risen 292% in the second year of COVID-19 compared to before the crisis.

    By Feb. 28, 2022