Fifteen years ago only 5% of adults in the U.S. said they used social media. Today, 72% of all U.S. adults use social media. This dramatic rise in usage has fundamentally changed what consumers expect from content in and outside the home. Here's what that means for business entertainment.
The internet actively engages viewers. Cable? Not so much.
The most commonly used social media platforms all have one thing in common: snackable videos. Anyone scrolling through YouTube (one of the most watched platforms) or TikTok (one of the fastest growing platforms) will notice that the vast majority of content uses humor to engage fans, delivered through videos that can be watched in just a few seconds or minutes.
The internet is available on-demand from every location in a way that traditional cable, and to some extent streaming, never were. Consumers can whip out their phones and scroll through content that they know will make them smile, at any given moment of their day. They no longer have to wait for their favorite shows or sports events to be entertained.
That means the standard for what captures viewers' attention has never been higher. Businesses have an opportunity to engage their guests with content that mirrors what they're already watching on their phones. But they haven't had an entertainment option designed to do it yet.
The future of business entertainment starts with custom content.
Part of what makes the best videos on the internet so compelling is that they speak to a viewer's unique interests, and makes the viewer feel something (often joy).
But most businesses are stuck with traditional cable or expensive streaming packages. Their choices for content come down to divisive news, variable sports schedules, or lengthy shows that require closed-captions to follow. This kind of content is an investment for viewers to watch and business owners to pay for. Venues need an option that is as compelling and customizable as the feel-good content customers scroll through on the internet.
That's where we come in. Atmosphere is the world's leading streaming service designed exclusively for businesses. We offer original, audio-optional videos inspired by the best of the internet — all at a reasonable price.
Enjoy custom content designed to engage viewers (and impact the bottom line).
Business owners need the ability to adapt their entertainment to match the feeling that they're trying to create for customers — from a low-key lunch to the carefree mood of a Friday happy hour.
In the past, entertainment options for businesses haven't had that level of flexibility because they're beholden to strict programming schedules or half-hour shows. Atmosphere curates channels for every interest, which allows venues to create custom playlists that can match any mood. All of our content is designed to be enjoyed in a bustling environment — where attention spans are especially short. It's audio-optional, brand safe, and most importantly, as snackable as the internet.
See what one of our most popular channels, ChiveTV, has done for Austin bar owner, Brad Womack.
Over 15,000 businesses around the country play Atmosphere's channels to keep customers striking around longer and coming back again and again. At 73 minutes, we have the best average dwell time around our screens in the industry.
Want to learn more? We'd love to chat with you: come visit www.Atmosphere.TV.