While bars and restaurants adapt to frequently changing guidelines, surveys show that two trends stand out for how guests will decide where to give their business: convenience and digital experiences Here's what that means for next-generation dining experiences.1
Going digital applies to your physical space, too.
Today, the standard for serving guests increasingly includes digital experiences. Whether for safety measures or simply an easier transaction, customers now expect that businesses can offer the convenience they're used to online — at all times.
This past year has brought significant strides in digitizing the food industry's customer journey, from ordering to payment and delivery options. Now, half of consumers say they plan to dine out more frequently in the next six months,2 driving up competition. The venues that stand out will be those that create a memorable environment, supported by digital interactions.
For guests, it's all about convenience.
62% of consumers say that the top reason they decide on a restaurant is convenience.3 Though the ability to order and pay anywhere has enabled off-premise options like faster delivery and takeout, it’s also transformed what guests expect from a bar or restaurant's physical space.
Surveys show that guests are looking for their in-person dining experiences to include easy ordering, direct communication on a venue’s health and safety practices, and personalized offers.4
Venues have an opportunity to build deeper relationships with their customers by applying the convenience and personalization of an online experience to their physical spaces.
The under-valued resource for enhancing the guest experience? Your TVs.
TVs have traditionally been a go-to source of entertainment, but they can also be a powerful tool for business owners to build (or re-establish) a connection with guests.
The challenge is that most venues resort to expensive cable or streaming packages that have inflexible programming, irrelevant commercial breaks, and content that's intended to be watched in a quiet home. Like paper menus, your average cable TV experience is now an outdated approach to business entertainment in a digitally-driven world.
To customize the guest experience, venues need the technology to play the right content at the right time. For bars and restaurants that means having access to content designed to engage customers in busy settings, where every channel is curated based on the venue’s unique vibe and customers' interests — all available at a better cost than cable or big network streaming.
In between that content, added value comes from being able to control commercial breaks to deliver important information or marketing updates that are exclusively relevant to guests. For example, 4 out of 5 consumers say that knowing about a restaurant's safety measures makes them more interested in going out. By using TVs to signal protocols, as well as display special offers, venues can communicate directly with customers, while contributing to their bottom line.
With so many connected digital experiences available today, guests expect all screens to deliver a unique and seamless experience — TVs are no exception. See why over 15,000 businesses around the U.S. choose Atmosphere for our curated content and custom marketing options, resulting in the #1 dwell time in the industry.
Want to learn more? We'd love to chat with you: come visit www.Atmosphere.TV.