Consumer Trends: Page 19


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    iStock Credit: Dan Rentea

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    Sponsored by Atmosphere.TV

    How the 'chameleon effect' is limiting your business (and what to do about it)

    In under a second, a single behavior can change the vibe of an entire venue. Businesses need a way to harness that tendency to positively engage guests.

    Oct. 4, 2021
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    Sean Gallup via Getty Images
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    Survey: 36% of TikTok users order from restaurants after seeing them on the app

    Chipotle and Arby's have recently launched campaigns on the social media app, which marketing agency MGH says has a potential to drive sales.

    By Oct. 1, 2021
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    sam edwards via Getty Images
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    Trendline

    Menu development

    Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. 

    By Restaurant Dive staff
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    iStock - monkeybusinessimages

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    Sponsored by Atmosphere.TV

    What happens when businesses play the best of the internet on their TVs

    Today, 72% of all U.S. adults use social media. The most commonly used social media platforms all have one thing in common: snackable videos. Here's what that means for business entertainment. 

    Sept. 27, 2021
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    Permission granted by Square
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    Sponsored by Square

    Why alcohol delivery will still be a big opportunity post-pandemic

    Alcohol delivery is at the nexus of two big trends: on-demand delivery and eCommerce.

    Sept. 27, 2021
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    DoorDash
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    DoorDash rolls out alcohol delivery to 20 states

    Customers can toggle to the alcohol tab in the company's app to search for beverages from restaurants, grocery stores, local retailers and convenience stores.

    By Sept. 20, 2021
  • Del Taco app
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    Courtesy of Del Taco
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    Del Taco rolls out Del Yeah Rewards program

    The Mexican chain's four-tiered loyalty offering comes amid increased consumer participation in restaurant rewards programs and follows a taco subscription launch by rival Taco Bell. 

    By Alicia Kelso • Sept. 17, 2021
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    HMSHost
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    Pret A Manger brings its coffee subscription program to the US

    The café chain is offering two monthly subscription plans, which cost $29.99 and $19.99, respectively, for up to five drinks a day.

    By Alicia Kelso • Sept. 16, 2021
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    Courtesy of Square
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    Sponsored by Square

    The top restaurant trends in 2021

    Whether it's adopting contactless payment strategies, experimenting with online ordering, or finding ways to connect to their local communities, restaurants are open to finding the best ways to connect with their diners.

    Sept. 13, 2021
  • Five people sitting down at a bar talking and laughing. One man has a drink and a burger.
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    Monkey Business Images/Shutterstock.com

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    Sponsored by Atmosphere TV

    How to transform your business's TV into a sales driver

    Here's how digital signage can boost your marketing efforts by transforming what's playing on the TV. 

    Sept. 7, 2021
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    Courtesy of Chipotle
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    New research finds higher pay positively impacts customer service

    Cornell researchers compared restaurant reviews where minimum wage rose versus where it was stagnant and found an improvement in the perceived quality of service with higher wages.

    By Alicia Kelso • Sept. 1, 2021
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    Courtesy of McDonald's
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    How McDonald's boosts mobile growth with Famous Orders platform

    The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

    By Robert Williams • Sept. 1, 2021
  • A worker takes orders from customers in the drive-thru lane at a Chick-fil-A restaurant.
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    Scott Olson via Getty Images
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    Study: QSR diners prefer engaging with staff over technology

    Only 18% of consumers think that deploying labor-saving technology is one of the top three things restaurants can do to improve service, Big Red Rooster research finds. 

    By Alicia Kelso • Aug. 31, 2021
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    Octavio Jones via Getty Images
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    Opinion

    Emotional loyalty: Evolving restaurants' approach to brand love

    Brands that are connection-focused win the day over those that are reliant on discounts as shortcuts to boost short-term metrics, writes Ellen Green, AVP of loyalty and CRM at Hathway.

    By Ellen Green • Aug. 27, 2021
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    Spencer Platt via Getty Images
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    NRA: 6 in 10 US adults have changed restaurant plans due to delta variant

    Nineteen percent of consumers have stopped going to restaurants, one of the many growing concerns mentioned in a National Restaurant Association letter urging Congress to replenish the Restaurant Revitalization Fund.

    By Aug. 26, 2021
  • OpenTable launched direct messaging in August 2021.
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    Permission granted by OpenTable
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    OpenTable teams with Clear to create digital vaccine cards for diners

    OpenTable users who place a reservation at a restaurant that has a vaccine requirement will be directed to a Clear banner where they can make a free, secure digital vaccine card. 

    By Alicia Kelso • Aug. 24, 2021
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    Courtesy of Starbucks/Potbelly/McDonald's
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    How QSR loyalty programs stack up in 2021

    Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs. 

    By Aug. 24, 2021
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    Scott Olson via Getty Images
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    Full-service restaurant tickets up 20%, report shows

    With diners going out to socialize more and celebrate special occasions, the amount of large party orders rose 32% during Q2 2021, according to Black Box Intelligence. 

    By Aug. 20, 2021
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    Rich Polk for Getty Images Entertainment via Getty Images
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    45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds

    The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.

    By Chris Kelly • Aug. 18, 2021
  • Subway's reimagined interiors put in place in 2021 as part of its Eat Fresh Refresh.
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    Permission granted by Subway
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    Q&A

    Subway's CMO on why the brand's transformation is just beginning

    Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.

    By Chris Kelly • Aug. 13, 2021
  • Flickr image of IHOP
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    "IHOP" by Mike Mozart is licensed under CC BY 2.0
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    IHOP trials alcohol menu at 3 restaurants

    The pancake chain found in a July survey that 66% of its recent customers would be interested in adult beverages with their meal. 

    By Aug. 12, 2021
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    Spencer Platt via Getty Images
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    Rising prices didn't hurt Q2 restaurant traffic, studies show

    Diner spending at restaurants jumped 32% during the period as operators hiked their menu prices to cover labor costs and other inflationary pressures, according to The NPD Group.

    By Alicia Kelso • Aug. 10, 2021
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    Asanka Ratnayake via Getty Images
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    Opinion

    What the US hospitality industry can learn from Australia

    Restaurants Down Under can teach American operators a thing or two about how the segment might fare in the coming months, writes Peter Dougherty, general manager of hospitality at Lightspeed.

    By Peter Dougherty • Aug. 10, 2021
  • OpenTable customers check in at restaurant, masks, COVID-19
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    Permission granted by OpenTable
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    OpenTable allows restaurants to share vaccine requirements

    Diners can view these rules on a restaurant's profile page under Safety Precautions, which also shows measures such as contactless payment options and whether waitstaff wear masks.

    By Aug. 9, 2021
  • A restaurant worker wearing a clear plastic mask shield speaks with restaurant patrons.
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    Ian Forsyth via Getty Images
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    30% of diners would leave a restaurant if asked for proof of vaccination, report shows

    Comparatively, 68% of diners say they would comply with mask requirements to eat inside a restaurant, according to Datassential research.

    By Aug. 5, 2021
  • OpenTable launched direct messaging in August 2021.
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    Permission granted by OpenTable
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    OpenTable diners can now send restaurants direct messages

    Customers can use the reservation platform's Direct Messaging feature to make requests, ask questions and modify or cancel their reservation. 

    By Alicia Kelso • Aug. 4, 2021