Shift Change: Wingstop's CXO leaves; Salata adds chief development officer
This Restaurant Dive series highlights the latest executive changes across multiple chains as they plan their growth strategies for the year.
This is the latest installment in a series that highlights major executive changes at top fast casual, QSR and casual dining chains over the past week.
Expanded marketing and development teams were the focus of this week's executive changes, with Salata Salad adding its first chief development officer and Pancheros Mexican Grill hiring a social media manager.
Check out the latest exec changes below:
Salata Salad Kitchen: David Wheeler has become the company's first chief development officer to develop new markets and help with the company’s strategic direction. He previously served as chief development officer at Focus Brands/Schlotzky's. During the last few months, he served as a consultant for Salata, helping with franchise sales and development and assisting with new technology rollouts such as a customer relationship management system and a new franchisee website.
Robeks: The smoothie chain has brought back Mitch Baker as vice president of marketing. He held the same role in the mid-2000s. He previously worked with Qwench Juice Bar and Drnk Coffee and Tea.
Wingstop: Stacy Peterson Androes stepped down as chief experience officer position after nearly two years in the position and five years at the company. She will pursue interests outside the restaurant industry, according to Nation's Restaurant News. The company has not yet indicated its plans for this role.
Pancheros Mexican Grill: In addition to adding a new role of social media manager to better engage with fans, which has gone to Alexis Puebla, the chain has promoted two employees. Nanette Beiner, formerly the director of real estate, has an expanded role as chief administrative officer where she will lead administrative functions including accounting, human resources, benefits and technology. Beiner will also continue to support real estate efforts for the corporate team and franchisees. Ryan Murrin, previously the vice president of marketing, was promoted to vice president of marketing and franchise development. He will lead consumer marketing and digital strategies as well as lead the company's franchise development and find ways to attract multi-unit investors.
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