Jersey Mike’s is set to be the next major restaurant company to go public and it could set anew standard for rival fast casual chains, several of which have struggled with same-store sales and traffic declines in recent quarters.
Jersey Mike’s, by contrast, has not endured the same dips. The brand has consistently grown year over year in various metrics, including sales, unit count and average unit volume.
To gain a better understanding of how Jersey Mike’s is thriving, Restaurant Dive took a closer look at various metrics and strategies that have allowed for the chain to consistently grow.
Here’s what the data says about the company’s performance since 2020.
Jersey Mike's systemwide sales
Systemwide sales increased at a compound annual growth rate of 20% since 2006, with a CAGR at 18% from 2021 to 2025, according to Jersey Mike’s S-1 filing from July 2. Comparatively, the limited-service restaurant marketing has had a CAGR of 6% since 2019, per Technomic data cited in the filing.
The lunch daypart makes up the lion’s share of the company’s sales mix, with 47% of sales mix, while dinner and snack make up 29% and 24%, respectively. Cold sandwiches account for a majority of sales (66%), while hot sandwiches make up 21% and sides, drinks and desserts represent 12%.
Most of Jersey Mike’s sales stem from in-person transactions, but digital now makes up 42% of sales thanks to the chain’s MyMikes app. The app allows Jersey Mike’s to use first-party data to offer customers personalized communications and an integrated platform to display its menu, find nearby restaurants and order online. Its rewards program has grown to over 12.5 million members as of the end of 2025, an increase of 62% compared to 2021.
Jersey Mike's same-store sales
Jersey Mike’s has posted positive same-store sales growth for 20 consecutive years, even recording double-digit percentage increases during the height of the pandemic, according to the filing.
The company said it expects continued growth in same-store sales and average unit volumes as it focuses on marketing across digital channels to boost its customer base and frequency. It also plans to increase digital and delivery sales mix by using online order makelines and online ordering infrastructure to support higher tickets and volumes.
It will also deliver menu innovation to drive trial and frequency without increasing operational complexity. Mike’s Hot Italian Sub, a recent LTO, reached a 3.3% sales mix in April and demonstrated “genuine excitement around newness while staying true to the quality and simplicity that define our brand,” the company said.
Jersey Mike’s also said it remains committed to delivering “the best sub sandwich experience in the industry,” through high-quality ingredients and a more seamless customer ordering process.
Jersey Mike's store count
Jersey Mike’s has consistently grown store count at a CAGR of 13% since 2006, opening roughly 250 to 300 units annually since 2023.
The company is in all 50 states, but believes it is underpenetrated in all markets. Jersey Mike’s bets it has white space to open 7,500 locations in the U.S. and to grow to 15,000 units globally. It currently has a domestic pipeline of 1,600 stores across new and existing markets, 90% of which is tied to existing franchisees. As of June 30, 2026, the restaurant chain signed agreements for 1,250 units and the rest were in negotiation.
Jersey Mike’s largest state is California, with 405 units, followed by Texas and Florida at 257 and 252 units, respectively, as of Dec. 28, 2025.
The chain targets highly visible in-line or end cap spaces within high-end retail centers, per the filing.
“We support franchise owner expansion through a rigorous, cross-functional approach to site selection, prioritizing opportunities based on market potential, profitability and ongoing assessments of growth in both new and existing markets,” the company said.
Jersey Mike's average unit volume
Average unit volumes continue to increase year over year due to ongoing same-store sales growth, which is seeing a bump due to some pricing increases in 2023, the company said. A growing number of stores, 6% in 2025, reached $2 million in AUV or higher.
AUVs tend to be highest in the Northeast and West, where Jersey Mike’s has 510 stores and 786 stores, respectively. In those regions, AUVs are $1.5 million. Midwest stores, 568 total, have AUVs of $1.4 million. In the South, where it has the most stores at 1,371, Jersey Mike’s restaurants have AUVs of $1.3 million.
The company said its economic model combines a $1.4 million AUV with a 16% store-level margin and a low-average buildout cost of $515,000.
