Dive Brief:
- Domino’s has room to double retail sales, CEO Russell Weiner said on the company’s Q4 2025 earnings call.
- The chain gained another point of market share in the pizza category in 2025, according to Domino’s earnings release, and the chain’s U.S. same-store sales grew 3.7% in the fourth quarter.
- Weiner attributed much of the company’s success in its core market to a combination of value — the Best Deal Ever promotion offered consumers any pizza with any topping for $9.99 for a limited time — and menu innovation. Last year, Domino’s added Parmesan Stuffed Crust Pizza, its first permanent stuffed crust offering.
Dive Insight:
The value plays, Weiner said, have increased sales without denting margins for franchisees, thanks to the scale of the chain’s media reach and purchasing power. Franchisee per-store margins increased to $166,000 in the year, Weiner said.
This combination of value leadership and profitability underpin Weiner’s belief that the chain can double its sales. Much of that growth, Weiner said, will come at the expense of rivals like Pizza Hut and Papa Johns, as Domino’s has grown from 6,126 U.S. stores on the eve of the COVID-19 pandemic to 7,186 at the end of 2025 according to 10-K forms for the respective periods.
“People have a choice in their neighborhood. And when Domino’s there, they pick Domino’s,” Weinder said.
The chain’s market share in QSR pizza grew from 22.5% in 2024 to 23.3% in 2025, at a time when total sales in the sector rose from $42.8 billion to $43.4 billion, per the chain’s annual report.
Pizza Hut and Papa Johns, by contrast, have seen concerning erosion of their same-store sales in the U.S. over the last two years. Pizza Hut’s sales troubles have been serious enough to warrant significant closures and have pushed Yum Brands to consider a sale of the brand. Despite the troubles at other publicly traded chains, Weiner disputed the assertion that the pizza category was ailing.
“Our competitors’ results are not a reflection of the category’s health or its future potential. Their results are a direct reflection of our strength,” Weiner said.
Domino’s has taken about 1% market share each year for the last 11 years, Weiner said, a dramatic expansion of share.
While carryout experiences higher comps growth — 6.5% according to CFO Sandeep Reddy — delivery grew too, about 1.6%, while pricing was flat.
Comps growth in delivery shows that Domino’s has returned the once-ailing division to growth, and the brand expects delivery sales to grow further as it adds touchpoints through delivery aggregators like DoorDash, increases marketing spend and builds awareness.
“We expect continued growth on aggregator platforms, in particular on Door Dash, where we were not fully rolled out until mid-year 2025,” Weiner said. “We have not yet reached our fair share on either of the major aggregators.”
Ultimately, Weiner hopes the chain can establish the sort of dominant market position enjoyed by other QSR segment leaders.
“When I look at our current market share in comparison to other leaders within QSR, who own 40% to 50% of their categories, I believe that Domino’s can double our retail sales from where they are today,” Weiner said.
