Marketing


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    Permission granted by Noodles & Company

    Noodles & Company gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By Robert Williams • May 20, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Peter Adams • Updated May 17, 2022
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    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
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    Retrieved from Starbucks on May 04, 2022

    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

    By Natalie Koltun • May 6, 2022
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    Courtesy of Burger King

    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

    By Chris Kelly • May 5, 2022
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    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By Chris Kelly • May 3, 2022
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    Courtesy of Panera

    Panera partners with T-Pain and Ntwrk to promote chicken sandwich

    The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

    By Sara Karlovitch • May 2, 2022
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    Courtesy of McDonald’s USA

    McDonald's spotlights Latino film talent to boost industry representation

    In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns.

    By Chris Kelly • April 28, 2022
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    Courtesy of Kentucky Fried Chicken

    KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

    Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.

    By Chris Kelly • April 27, 2022
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    Courtesy of Taco Bell

    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By Peter Adams • April 25, 2022
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    Courtesy of Burger King

    Burger King offers free fries every week to loyalty members

    Royal Perks members can access the offering for the rest of 2022, which could differentiate Burger King from rivals who charge subscriptions for free food.

    By April 25, 2022
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    Kenny Holston via Getty Images
    Opinion

    Managing your online reputation during a global crisis

    If your restaurant is impacted due to its name or presumed affiliation with an ongoing conflict, such as the Russian invasion of Ukraine, you need to act quickly, writes Monica Ho, CMO of SOCi Inc.

    By Monica Ho • April 21, 2022
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    Retrieved from Burger King on April 18, 2022

    Burger King ponders confusing times as plant-based push continues

    The effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

    By Chris Kelly • April 21, 2022
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    Permission granted by Jack in the Box

    Restaurants leverage delivery boom to reach 4/20 enthusiasts

    Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

    By Peter Adams • April 19, 2022
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    Courtesy of Panera

    Panera expands beverage subscription to include all self-serve drinks

    For $10.99 per month, customers can access free self-serve drinks. To help inaugurate the program, the company is debuting caffeinated lemonades.

    By April 19, 2022
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    Retrieved from McDonald's via Twitter on March 21, 2022

    Why McDonald's leveraged buzzy Szechuan sauce to boost its app

    Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.

    By Robert Williams • April 18, 2022
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    ViewApart via Getty Images
    Opinion

    Gen Z is attracted to flexible restaurant jobs. But what makes them stay?

    Positive corporate culture and authentic, charitable missions may be better means to retain these young workers than increased hourly rates amid the Great Resignation, writes Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade.

    By Tim Weiderhoft • April 14, 2022
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    Courtesy of Yelp

    Yelp adds eco-friendly business search filter

    Searchable attributes like "provides reusable tableware" or "bring your own container allowed" will make it easier for consumers to find businesses that have adopted sustainable practices, the company said.

    By April 13, 2022
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    Courtesy of Baskin-Robbins

    Baskin-Robbins scoops up brand refresh

    The 77-year-old chain encourages people to appreciate life's moments through the tagline "Seize the Yay," an ad campaign, new flavors and merchandise.

    By Natalie Koltun • April 12, 2022
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    Courtesy of IHOP

    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By Peter Adams • April 11, 2022
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    Courtesy of Chipotle Mexican Grill

    Chipotle lets Roblox players roll virtual burritos into real food

    The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

    By Chris Kelly • April 5, 2022
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    zoranm via Getty Images
    Sponsored by Waze

    Get your slice of the pie

    As we enter year three of the pandemic, restaurants are still experimenting with the perfect recipe for boosting customer traffic and profits. Yet one subsection of the industry made it through these tumultuous years largely unscathed: pizzerias.

    April 4, 2022
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    Courtesy of Meta

    Wendy's opens metaverse restaurant in Horizon Worlds

    Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

    By Chris Kelly • March 31, 2022
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    Courtesy of Pizza Hut

    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By Chris Kelly • March 30, 2022
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    Spencer Platt via Getty Images
    Opinion

    4 ways data is helping restaurants reinvent themselves in 2022

    The value of building long-term relationships with diners can be the difference between meaningful growth or a struggling business, writes Dan Silver, SVP of marketing at GroundTruth.

    By Dan Silver • March 28, 2022
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    Permission granted by Dunkin'

    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By Peter Adams • March 28, 2022