Marketing
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Postmates brings mobile food ordering to Yankee Stadium
Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.
By Robert Williams • Sept. 18, 2019 -
Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
By Robert Williams • Sept. 17, 2019 -
Throwing pies at potholes
Domino's cooked up a way to fix cities' infrastructure, and it has been wildly successful.
By Chris Teale • Sept. 13, 2019 -
Yelp's new 'Connect' tool lets restaurants send targeted brand updates
In addition to offering eateries a way to directly share personalized events, deals and menu items, the review platform launched predictive wait times to its Waitlist feature.
By Alicia Kelso • Sept. 12, 2019 -
Popeyes asks customers to BYO bun after chicken sandwich sellout
The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.
By Barry Levine • Sept. 12, 2019 -
Chicken sandwich wars boosted Popeyes traffic 218%
The viral frenzy after its sandwich launch drove 10.1 million visits to Chick-fil-A, Zaxby's, KFC and its own brand during the last weekend of August.
By Julie Littman • Sept. 12, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Starbucks to open its largest location to date in Chicago
The four-story, 43,000-square-foot store will be the company's sixth Reserve Roastery, joining Milan, New York, Seattle, Shanghai and Tokyo.
By Alicia Kelso • Sept. 06, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 06, 2019 -
Buffalo Wild Wings adds sports gambling to its menu
A new partnership with MGM Resorts International will also create new opportunities to bring the the sports bar chain into hotels.
By Lauren Manning • Sept. 06, 2019 -
Grubhub's new rewards feature integrated with restaurant loyalty programs
The delivery platform has launched Perks, an in-app feature offering discounts and ways to earn and redeem loyalty rewards from nearby restaurants.
By Alicia Kelso • Sept. 05, 2019 -
Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning
The basketball star-turned-board member and franchisee personally delivers pizza in the ad following scandals that ousted the brand's founder.
By Shane Schick • Sept. 05, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 04, 2019 -
OpinionStrengthening a restaurant's identity maximizes potential and profits
Restaurants need to stick to an actionable plan with a strict timeline when rolling out brand changes, says Walk-On's Bistreaux and Bar President and COO Scott Taylor.
By Scott Taylor • Sept. 03, 2019 -
77% of diners check restaurant websites before visiting, survey finds
Of those users, almost 70% said that poor website design or functionality discouraged them from going to the restaurant, according to the MGH report.
By Alicia Kelso • Aug. 30, 2019 -
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
By Robert Williams • Aug. 29, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that taps more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
Papa John's hires Arby's president as CEO
Rob Lynch, who helped turn around Arby's through extensive marketing campaigns, steps in as the pizza chain prepares its own rebranding initiatives.
By Julie Littman • Aug. 27, 2019 -
Yelp personalizes app based on user lifestyle
Users can now tailor their search experience based on diet, accessibility concerns, food and drink categories and interest.
By Alicia Kelso • Aug. 27, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 21, 2019 -
Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain announced plans to invest another $80 million in marketing and franchisee relief.
By Barry Levine • Aug. 16, 2019 -
Restaurants rethink marketing, but Facebook remains king
A Toast report found that 67% of restaurant professionals plan to pay for social media ads this year, with 91% advertising on Facebook and 78% on Instagram.
By Alicia Kelso • Aug. 15, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
McDonald's introduces BOGO for $1 value deal
The promotion comes less than two years after the chain's $1 $2 $3 Dollar Menu and amid franchisee complaints that its value strategy isn't sustainable.
By Alicia Kelso • Aug. 12, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 08, 2019
