Marketing
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iStock - monkeybusinessimages
Sponsored by Atmosphere.TVWhat happens when businesses play the best of the internet on their TVs
Today, 72% of all U.S. adults use social media. The most commonly used social media platforms all have one thing in common: snackable videos. Here's what that means for business entertainment.
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Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 23, 2021 -
Explore the Trendline➔
Permission granted by Homeroom
TrendlineIndependent restaurants
In an industry built on in-person interactions and long-term relationships with customers, the COVID-19 crisis was a serious blow to independent operators, but many have pivoted and found new ways to reach diners.
By Restaurant Dive staff -
Permission granted by Subway
Subway records strongest August sales in 8 years on tails of brand refresh
The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.
By Peter Adams • Sept. 21, 2021 -
Weedezign / iStock
Sponsored by Atmosphere TVTransforming your restaurant's physical space for the digitally-minded customer
Surveys show that two trends stand out for how guests will decide where to go: convenience and digital experiences.
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HMSHost
Pret A Manger brings its coffee subscription program to the US
The café chain is offering two monthly subscription plans, which cost $29.99 and $19.99, respectively, for up to five drinks a day.
By Alicia Kelso • Sept. 16, 2021 -
Jack Taylor via Getty Images
Uber Eats, Postmates deploy tiered pricing structures
The delivery platforms' 15%, 25% and 30% commission plans mirror a DoorDash offering launched in April, and come as some markets enact permanent delivery fee caps.
By Alicia Kelso • Sept. 13, 2021 -
Permission granted by Taco Bell
Taco Bell tests Taco Lover's Pass
After purchasing the 30-day pass through its app, guests at select locations around Tucson, Arizona, can redeem one taco a day, a move that could help build more repeat customers.
By Julie Littman • Sept. 13, 2021 -
Courtesy of Burger King
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.
By Peter Adams • Sept. 09, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Sept. 01, 2021 -
Courtesy of Chipotle
Chipotle gamifies loyalty program with extra perks
The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.
By Emma Liem Beckett • Sept. 01, 2021 -
Octavio Jones via Getty Images
OpinionEmotional loyalty: Evolving restaurants' approach to brand love
Brands that are connection-focused win the day over those that are reliant on discounts as shortcuts to boost short-term metrics, writes Ellen Green, AVP of loyalty and CRM at Hathway.
By Ellen Green • Aug. 27, 2021 -
Justin Sullivan via Getty Images
McDonald's taps new global, US CMOs in executive shuffle
The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.
By Natalie Koltun • Aug. 25, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
How QSR loyalty programs stack up in 2021
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs.
By Julie Littman • Aug. 24, 2021 -
Permission granted by Taco Bell
Why winning brands like Taco Bell still look to agencies for help on culture
Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.
By Peter Adams • Aug. 19, 2021 -
Courtesy of PR Newswire
Slice launches tiered service packages for independent pizzerias
The platform's "essentials" offering includes an in-app listing, rewards and marketing, while more features are available for the "premium" and "complete" models, such as a customized website.
By Alicia Kelso • Aug. 18, 2021 -
Rich Polk for Getty Images Entertainment via Getty Images
45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds
The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.
By Chris Kelly • Aug. 18, 2021 -
Wingstop shakes up marketing structure as it eyes 100% digital transactions
Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens.
By Peter Adams • Aug. 17, 2021 -
Permission granted by Subway
Q&A
Subway's CMO on why the brand's transformation is just beginning
Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.
By Chris Kelly • Aug. 13, 2021 -
Retrieved from FaZe Clan on August 04, 2021
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive.
By Peter Adams • Aug. 06, 2021 -
Courtesy of Popeyes
Popeyes calls truce to chicken sandwich wars with nugget launch campaign
After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.
By Chris Kelly • July 28, 2021 -
McDonald's creates team to elevate diner experiences
Golden Arches veteran Manu Steijaert will lead the customer experience division in the new position of EVP and global chief customer officer effective Aug. 1.
By Emma Liem Beckett • July 26, 2021 -
Courtesy of Shake Shack
Shake Shack to invest over $10M in employees
The money will go toward raises, sign-on and retention bonuses and leadership development programs over the next 12 months as restaurant chains battle the labor crisis.
By Emma Liem Beckett • July 22, 2021 -
Courtesy of e.l.f. cosmetics
6 campaigns that stood out amid H1 growth in mobile usage, app spending
Popular apps in the audio, social and video categories are driving growth and helping brands like Chipotle, McDonald's and Burger King reach people.
By Robert Williams • July 14, 2021 -
McDonald's franchisees boosting pay, rolling out child and elder care benefits
Operators surveyed more than 5,000 employees to determine what new offerings, such as tuition coverage and child care, would be most attractive.
By Emma Liem Beckett • UPDATED: July 13, 2021 at 12:25 p.m. -
Courtesy of Panera Bread
Panera tailors swimwear collection to those who eat soup in hot weather
The Swim Soup line's focus on e-commerce aligns with how Dunkin' and McDonald's are attempting to grow loyalty and build out a lifestyle positioning with devoted followers.
By Peter Adams • July 12, 2021
