Marketing
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Retrieved from Casey's.
C-stores see higher loyalty retention than QSRs, data shows
However, they sign up new members much more slowly than quick- and full-service restaurants, according to data from Paytronix.
By Jessica Loder • July 24, 2024 -
Courtesy of El Pollo Loco
El Pollo adds new types of burritos to its menu
The burritos, which include guacamole at no upcharge, are a response to customer demand for more filling menu items.
By Aneurin Canham-Clyne • July 22, 2024 -
Explore the Trendline➔
Permission granted by Homeroom
TrendlineIndependent restaurants
In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.
By Restaurant Dive staff -
Courtesy of Burger King
Why Burger King is all-in on gamification
A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.
By Amanda Baltazar • July 18, 2024 -
Aneurin Canham-Clyne/Restaurant Dive
The forces shaping Gen Z’s snack and beverage consumption
Gen Z has a sweet tooth and loves childhood flavors, but they increasingly demand healthy ingredients, major restaurants and suppliers say.
By Aneurin Canham-Clyne • July 17, 2024 -
Bryan Bedder via Getty Images
Beastie Boys sue Chili’s parent Brinker over ‘Sabotage’ video
The rappers contend that the restaurant chain appropriated their 1994 hit and music video for social media use without permission.
By Justin Bachman • July 15, 2024 -
Permission granted by Schlotzsky's
Schlotzsky’s hires chief brand officer
Donna Spangler-Josephson will lead the deli chain’s marketing and branding efforts as it looks to reverse a gradual erosion of its store base.
By Aneurin Canham-Clyne • July 12, 2024 -
Courtesy of Taco Bell
Taco Bell opens ‘early retirement’ community in latest experiential play
Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel.
By Chris Kelly • July 9, 2024 -
Courtesy of McDonald's USA
McDonald’s links with anime series for app-exclusive sauce
The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.
By Jessica Deyo • July 3, 2024 -
Courtesy of Sonic
Sonic launches $1.99 value menu
The chain confirmed its value menu is permanent, in contrast to the temporary discounts offered by McDonald’s, KFC and Burger King this summer.
By Aneurin Canham-Clyne • July 1, 2024 -
DustyPixel/iStock via Getty Images
California changes junk fee disclosure for restaurants
The state’s exemption says restaurants, bars, grocery stores and grocery delivery services don’t need to list mandatory fees as required by rules set to go into effect Monday.
By Aneurin Canham-Clyne • June 28, 2024 -
Rawpixel via Getty Images
Back to Basics: 5 ways restaurants can prepare for a successful grand opening
Training, research, marketing, influencer buzz and loyalty programs can all ensure patrons walk into the restaurant on day one, and return during the weeks after, experts say.
By Danielle McLean • June 28, 2024 -
Courtesy of Chili's Grill & Bar
Chili’s arcade-inspired video game slams rising fast food prices
Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.
By Peter Adams • June 26, 2024 -
Courtesy of Chipotle
Chipotle extends coveted Celebrity Card to fans on social media
Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year.
By Jessica Deyo • June 25, 2024 -
Courtesy of Popeyes
Popeyes adds 6 boneless wing flavors to permanent menu
The new items come just months after the addition of bone-in wings to the core menu, which helped drive sales at the chain during Q1.
By Aneurin Canham-Clyne • June 25, 2024 -
Permission granted by Perkins
Perkins rebrands, launches redesign
Along with changing its name from Perkins Restaurant & Bakery to Perkins American Food Co., the casual brand will revamp its menu.
By Julie Littman • June 24, 2024 -
Courtesy of Carl's Jr
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.
By Aaron Baar • June 21, 2024 -
Courtesy of Starbucks
Starbucks, Marriott Bonvoy link loyalty programs
The deal is the latest in Starbucks’ large, corporate rewards partnerships, which include link ups with Bank of America and Delta SkyMiles.
By Aneurin Canham-Clyne • June 18, 2024 -
Courtesy of Dunkin'
Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
The QSR has pivoted from Ben Affleck and friends to a group of celebrities and content creators that span music, fashion and gaming.
By Chris Kelly • June 17, 2024 -
Courtesy of Red Lobster
Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
To combat doomsaying around its Chapter 11 bankruptcy filing, the seafood chain is going full steam ahead on its Crabfest promotion.
By Peter Adams • June 11, 2024 -
Courtesy of Puttshack
Puttshack tees up quirky spokesperson to highlight high-tech mini-golf
The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.
By Amanda Baltazar • June 4, 2024 -
Retrieved from Sonic Drive-In on May 31, 2024
Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign
CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite “Two Guys.”
By Chris Kelly • June 3, 2024 -
Courtesy of Jack in the Box
Jack in the Box joins value battle with Munchies Under $4
The fast food chain hopes its snack-focused menu will act as a hook for customers after same-store sales fell last quarter.
By Aneurin Canham-Clyne • May 30, 2024 -
Permission granted by CosMc's
CosMc’s launches loyalty app
The McDonald’s spinoff launched an app despite having only four locations, in a possible show of the burger giant's confidence in its new brand.
By Aneurin Canham-Clyne • May 28, 2024 -
Spencer Platt via Getty Images
4 restaurant industry forecasts from the NRA Show
Gen Z’s demand for photogenic beverages and frustration over financing struggles loomed large over the event as operators strategized how to solve consumer pullback.
By Aneurin Canham-Clyne • May 23, 2024 -
Stephen Maturen via Getty Images
Minnesota restaurants, delivery services must disclose service fees to consumers
The state joined California in passing a law requiring the disclosure of all mandatory fees consumers face beginning in January.
By Aneurin Canham-Clyne • May 22, 2024
