Marketing


  • A promotional image for Dunkin's old loyalty program, DD Perks, illustrating that program's coffee-centric offerings.
    Image attribution tooltip
    Courtesy of Dunkin'

    Dunkin’ doubles down on loyalty with exclusive latte

    Months after retooling its rewards program, the chain has added the Brownie Batter Signature Latte, its first beverage available only to loyalty members.

    By Feb. 1, 2023
  • A portrait photograph of Jesse Johnson, Chili's VP of Marketing. Johnson is smiling and wearing a blue shirt.
    Image attribution tooltip
    Courtesy of Chili's

    Brinker adds marketing VP at Chili’s

    Jesse Johnson enters the newly created role after a stint at Wieden + Kennedy, where he worked on major ad campaigns for KFC and Procter & Gamble.

    By Jan. 18, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Chris Kelly • Jan. 12, 2023
  • Denny’s taps CEC Entertainment exec as CMO

    Sherri Landry succeeds John Dillon, who was promoted to president of the chain in the fall, and will be tasked with amplifying Denny’s cultural relevance. 

    By Jan. 10, 2023
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Chris Kelly • Jan. 10, 2023
  • A phone screen displays a window for downloading TikTok.
    Image attribution tooltip
    Drew Angerer via Getty Images

    Survey: 10% of small businesses that use TikTok go viral

    TikTok may help small and mid-sized brands compete with major companies on the strength of authentic brand engagement, a Capterra survey shows.

    By Jan. 9, 2023
  • A Chipotle restaurant branded with the name Freepotle
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Chris Kelly • Jan. 9, 2023
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
    Image attribution tooltip
    Retrieved from Frito-Lay North America on December 14, 2022

    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By Peter Adams • Dec. 14, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Domino’s and Chipotle found a way to cut through the noise. 

    By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 14, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
    Image attribution tooltip
    Retrieved from Starbucks on December 09, 2022

    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By Jessica Deyo • Dec. 12, 2022
  • Phone with email displayed and text that reads "Restaurant Email Examples"
    Image attribution tooltip
    Permission granted by Adentro
    Sponsored by Adentro

    Restaurant email examples and ideas for high engagement

    Though it can be time-consuming to ideate new email campaigns, this form of communication is incredibly beneficial for restaurants looking to ramp up sales.

    Dec. 12, 2022
  • An image of a Little Caesars building with a drive thru
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    Permission granted by Little Caesars
    Q&A

    Little Caesars’ delivery, digital channels spark new development opportunities

    Chief Development Officer Jeremy Vitaro discusses how the chain’s diversified asset mix, delivery and customized in-app ordering is opening up new markets. 

    By Dec. 6, 2022
  • An image of a Taco Bell store.
    Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By Sara Karlovitch • Dec. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
    Image attribution tooltip
    Courtesy of Jack in the Box

    Jack in the Box predicts unit growth in 2023

    A year after relaunching franchising, the chain is targeting positive net unit growth for the first time since 2019 and plans to operate in 40 states by 2030.

    By Nov. 23, 2022
  • A promotional image for DoorDash's DashPass holiday promotion
    Image attribution tooltip
    Courtesy of DoorDash

    DoorDash will let customers gift DashPass subscriptions

    This holiday promotion, which includes nearly $40 off an annual subscription, could boost DashPass membership and user retention.

    By Nov. 22, 2022
  • People sharing a dish around a table
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    VioletaStoimenova via Getty Images
    Sponsored by Adentro

    Food holidays: Marketing ideas for restaurants

    There are more than 800 food holidays throughout the year. Find out eight ways you can take advantage of the food holidays in restaurant marketing throughout the year. 

    Nov. 14, 2022
  • Mature couple are enjoying sharing some paella from a christmas market stall
    Image attribution tooltip
    DGLimages via Getty Images
    Sponsored by Waze

    3 ways to attract on-the-go diners this holiday season

    As holiday shoppers hit the stores, here’s how leading QSRs and fast casual chains can entice them to stop for quick pick-me-ups.

    Nov. 7, 2022
  • Little Caesars Hot and Ready
    Image attribution tooltip
    Courtesy of Little Caesars

    Little Caesars promotes digital trailblazer to CMO

    Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

    By Sara Karlovitch • Oct. 31, 2022
  • A street in the dark with a Burger King location highlighted
    Image attribution tooltip
    Courtesy of Burger King

    Burger King teams with Call of Duty for expansive international promo

    The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

    By Aaron Baar • Oct. 31, 2022
  • An image of a next gen Dunkin' in Woodstock, Georgia.
    Image attribution tooltip
    Courtesy of Dunkin'

    Did Dunkin’ get its loyalty shakeup wrong?

    The revamped program’s emphasis on food items could be a play for higher check sizes, but making members pay a premium for coffee rewards could burn the chain.

    By Oct. 31, 2022
  • McDonald's McRib sandwich sits against a black background and underneath glowing golden text reading, "The McRib Farewell Tour."
    Image attribution tooltip
    Permission granted by McDonald's USA

    McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

    Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

    By Peter Adams • Oct. 25, 2022
  • The TikTok logo on a phone.
    Image attribution tooltip
    Drew Angerer/Getty Images via Getty Images

    Study: 53% of millennial TikTok users visited a restaurant after seeing it on the app

    MGH Restaurants called the app “a restaurant marketer’s dream,” as visually appealing foods drive visits and induce customers to travel farther than normal.

    By Oct. 25, 2022
  • An image of a smartphone highlighting Yelp's veteran-owned business attribute
    Image attribution tooltip
    Permission granted by Yelp

    Yelp adds searchable ‘veteran-owned’ tag for businesses

    The feature’s launch follows a 101% spike in search rates for veteran-owned concepts year over year in Q3.

    By Oct. 25, 2022
  • Two people are seated at a bar. A bartender uses a mobile device to scan a one of the customer's credit card while smiling.
    Image attribution tooltip
    Permission granted by Square
    Sponsored by Square

    Increase F&B sales with tableside ordering

    How one restaurant added tableside ordering and increased alcohol sales by 22%.

    Oct. 24, 2022
  • Subway plans to add 50,000 jobs this summer
    Image attribution tooltip
    Courtesy of Subway

    Subway, Arby’s top QSR TV ad impressions in Q3

    While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

    By Oct. 21, 2022