Marketing


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    LeoPatrizi via Getty Images
    Deep Dive

    Delivery firms are offering more flexibility to retain partners. Will it work?

    Major aggregators are rolling out white labels, subscription programs and new data tools to keep partner restaurants and delivery customers as more diners order from operators directly. 

    By Jan. 19, 2022
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    Courtesy of DoorDash
    Deep Dive

    Can restaurant marketers get digital right while facing panoply of pressures?

    Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

    By Chris Kelly • Jan. 18, 2022
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    Permission granted by Sweetgreen

    Sweetgreen launches Sweetpass subscription

    The salad chain is testing a $10 subscription service where customers can get $3 off a meal every day for 30 days.

    By Jan. 3, 2022
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    ASIFE via Getty Images
    Sponsored by FedEx Office

    How restaurants can survive the decline in digital ad effectiveness

    Read on to find out how a tried-and-true marketing tactic might be just the one that gets your cash register ringing.

    Jan. 3, 2022
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    Retrieved from KFC on December 20, 2021

    KFC previews new marketing approach with year-long Jack Harlow partnership

    Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.

    By Peter Adams • Dec. 22, 2021
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    Courtesy of Denny's

    Denny's enters 'The Matrix' and serves up free mobile delivery

    As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets.

    By Chris Kelly • Dec. 10, 2021
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    Permission granted by Taco Bell

    Taco Bell appoints Jordan Brand CMO as global chief brand officer

    Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

    By Chris Kelly • Dec. 3, 2021
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    Retrieved from Target on November 23, 2021
    Deep Dive

    How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

    Starbucks and Target lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.

    By Chris Kelly • Nov. 24, 2021
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    Courtesy of PR Newswire

    62% of consumers want restaurant gift card for holidays, NRA finds

    Of those consumers, most want a gift card to their favorite restaurant but many would like to try a new eatery, a National Restaurant Association survey shows.

    By Nov. 19, 2021
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    Jack Taylor via Getty Images

    Uber's new membership bundles rides, delivery services

    Uber One offers 5% off some rides and delivery orders and an unlimited $0 delivery fee on $15-plus food orders, along with other perks, for $9.99 a month or $99.99 annually. 

    By Nov. 18, 2021
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    Courtesy of Chipotle Mexican Grill

    Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

    As part of a new campaign that includes a short film, the chain is also teaming with the National Young Farmers Coalition to advocate for changes to the 2023 Farm Bill.

    By Chris Kelly • Nov. 17, 2021
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    Courtesy of Papa Johns

    Papa Johns fires up brand overhaul, drops apostrophe from logo

    As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos.

    By Peter Adams • Nov. 16, 2021
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    Permission for use provided by Atmosphere TV

    Sponsored by Atmosphere TV

    Make your business an escape from holiday stress with custom entertainment

    As the holiday season ramps up, so do customers' stress levels — here’s how businesses can be more mindful.

    Nov. 15, 2021
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    Retrieved from McDonald's USA on November 10, 2021

    McDonald's duets with Mariah Carey to celebrate the holidays

    In a tie-up with the "All I Want For Christmas Is You" singer, the chain will supercharge its celebrity-powered efforts through 12 days of free items.

    By Chris Kelly • Nov. 12, 2021
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    Michael Thomas via Getty Images

    Study: Mobile gamers level up commitment to QSR digital ordering

    The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

    By Asa Hiken • Nov. 11, 2021
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    Permission granted by C3

    Why C3 is betting on virtual brands inspired by online influencers

    The food tech platform has created an innovation hub to develop delivery-only brands with digital content creators and reach lucrative younger audiences.

    By Nov. 11, 2021
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    Permission granted by Yelp

    Yelp personalizes home feed in latest upgrade

    Available in 150 metro areas, the iOS update provides visual content and updates from local restaurants based on factors like proximity and popularity of dishes.

    By Nov. 9, 2021
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    Courtesy of Burger King

    Burger King's Ellie Doty is latest marketer to leave brand

    The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.

    By Chris Kelly • Nov. 5, 2021
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    Courtesy of McDonald's

    McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers

    As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.

    By Peter Adams • Nov. 2, 2021
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    Retrieved from Burger King on November 01, 2021

    Burger King doles out crypto on Robinhood to boost loyalty program

    Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.

    By Chris Kelly • Nov. 1, 2021
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    Courtesy of KFC

    KFC scores new CMO with Nintendo's Nick Chavez

    With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

    By Chantal Tode • Oct. 29, 2021
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    Permission granted by McDonald's

    McDonald's cooks up first NFT play by flipping rare McRib into digital art

    Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.

    By Peter Adams • Oct. 28, 2021
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    Courtesy of Impossible Foods

    Impossible Foods opens 2 food stands in Seattle arena

    The plant-based meat maker's latest stadium expansion comes as major QSRs like McDonald's are considering a larger push into meat alternatives.

    By Oct. 25, 2021
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    Danil Melekhin

    Sponsored by Atmosphere

    Introducing: A facts only approach to news designed for businesses

    Cable news is broken, and it's detracting from the restaurant customer experience.

    Oct. 25, 2021
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    Courtesy of PR Newswire

    Peet's Coffee adds more incentives to its loyalty program

    The revamp comes as more chains add loyalty programs or enhance existing rewards offerings to attract digitally savvy consumers, and marks the first major change to the chain's program since 2017. 

    By Oct. 21, 2021