Marketing
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Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In its latest attempt at "flame-grilling the competition," Burger King is playing into the confusion that McDonald’s 2018 MacCoins campaign caused some consumers.
By Erica Sweeney • Jan. 18, 2019
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Will dine for travel: OpenTable lets loyalty members redeem points at Kayak
With Kayak's CEO at the helm of both brands, the combination lets customers decide whether to save on certain restaurant meals or their hotel stays.
By Kristine Sherred • Jan. 18, 2019
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Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway
Starting "Fryday," select "fryologists" in 10 markets will surprise customers by giving out the popular, but limited, menu offering before its official return on Jan. 24.
By Erica Sweeney • Jan. 18, 2019
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White Castle rolls out the red carpet for Valentine's Day
The burger chain will offer special table-service for the 28th year in a row, but this year fans can order the experience for delivery.
By Kristine Sherred • Jan. 16, 2019
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Subway expands mobile marketing abroad after 10X ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019
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DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring major partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019
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Taco Bell's new billboard dispenses nacho cheese
Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.
By Erica Sweeney • Jan. 11, 2019
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McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019
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Arby's sandwich-inspired subscription box sells out in under an hour
The first month's box is filled with a vintage Arby's sled tray, bacon scarf, winter beanie and a set of temporary tattoos.
By Erica Sweeney • Jan. 10, 2019
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Resy gives diners 'backstage pass' to their favorite eateries
The reservation platform's new Off Menu Week program features select restaurants that will serve seasonal and experimental dishes.
By Kristine Sherred • Jan. 10, 2019
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KFC brings back iconic '90s hairstyle to promote Famous Bowls meal
Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.
By Erica Sweeney • Jan. 08, 2019
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Dunkin' makes name change official with new packaging, social vignettes
Social media content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a Dunkin' hairdo or creating a special handshake.
By Erica Sweeney • Jan. 04, 2019
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Chipotle offers lifestyle bowls for mobile, online orders
The chain's latest menu additions cater to specific diets such as paleo, keto and Whole30.
By Julie Littman • Jan. 03, 2019
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OpinionMake using mobile location data your New Year's marketing resolution
Understanding customer behavior and where they go before and after a visit can better improve a restaurant's marketing, Cuebiq's Brad Piggott says.
By Brad Piggott
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Our 7 best stories of 2018
As we begin the new year, Restaurant Dive is taking a look back at our top stories since our launch on Oct. 1.
By Restaurant Dive staff
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OpinionHow to achieve true customer loyalty
John Larson & Co. senior partner John Larson says new loyalty programs like Chipotle's should do more for restaurants than just offer customers discounts.
By John Larson
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Chipotle kicks off college bowl season with two campaigns
The company will offer free delivery through Jan. 7 and will have its first float in the Tournament of Roses Parade.
By Alicia Kelso • Dec. 19, 2018
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Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers
To ease travel stress around the holidays, meals come in a chicken-shaped box at the Philadelphia International Airport.
By Erica Sweeney • Dec. 19, 2018
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Buffalo Wild Wings' redesign delivers high-end sports bar experience
Inspire Brands takes the chain back to its roots with a stadium sports watching experience, an open-air bar and year-round patio, plus lounge areas replete with gaming systems.
By Kristine Sherred • Dec. 18, 2018
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Taco Bell's new value menu forces competitors to keep pace
The Cravings Value Menu to launch Dec. 27 features food priced from $1 items to $5 boxes.
By Alicia Kelso • Dec. 17, 2018
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Wendy's shares a syrupy holiday tale on Twitter
Illustrated "Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.
By Robert Williams • Dec. 17, 2018
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KFC's scented firelog, Busch's sound button continue quirky-holiday-merchandise trend
KFC’s adds a chicken-scented firelog to its line of merchandise, which includes sunscreen and candles.
By Erica Sweeney • Dec. 13, 2018
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Survey: Half of diners rely on friends, family — not Instagram — for recommendations
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018
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Papa John's debuts 'crusto-currency' reward program
The embattled pizza chain riffs on the crytocurrency craze with its improved Papa Rewards program.
By Erica Sweeney • Dec. 11, 2018
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Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 07, 2018