Marketing
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Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
By Robert Williams • Jan. 16, 2020 -
Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms
As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.
By Robert Williams • Jan. 16, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV spot as part of a campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
TGI Fridays will revamp bar to ignite alcohol sales
The chain will change its beverage program as well as music, seating and lighting to encourage more socializing in the hopes to boost its alcohol sales, which make up 30% of its $2.1 billion sales.
By Alicia Kelso • Jan. 14, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments made by disgruntled customers after the chain pulled onion soup from its menu to highlight the return of the item.
By Robert Williams • Jan. 09, 2020 -
McDonald's accused of pushing out black leadership, franchisees
Two senior executives filed a lawsuit Tuesday that claims the chain "declared a war against the African American community," adding to the chain's existing cases of sexual harassment and workplace violence.
By Alicia Kelso • Jan. 09, 2020 -
Burger King steps up with free food for New Yorkers near 'Joker' stairs
While poking fun at rival McDonald's, the QSR is offering Uber Eats delivery to Bronx residents annoyed by a rush of tourists.
By Robert Williams • Jan. 07, 2020 -
DoorDash teams with Chase to offer cardmembers free DashPash subscriptions
The deal could help the delivery platform differentiate from rivals as off-premise competition grows, and reflects credit card companies' growing investment in the restaurant space.
By Alicia Kelso • Jan. 07, 2020 -
Deep Dive5 restaurant trends that will define 2020
Analysts predict that ghost restaurants and lifestyle brand campaigns will continue to evolve and shape the market, but Gen Z's influence and interest in micro chains could disrupt the ecosystem.
By Julie Littman , Emma Liem Beckett • Jan. 06, 2020 -
Olympics, election will hurt restaurant traffic, analysts predict
These two events will lead to more people staying in versus going out to eat, which could impact traffic by 100 to 150 basis points and bolster pizza delivery, says BTIG.
By Alicia Kelso • Jan. 06, 2020 -
Survey: Restaurants need to add mobile ads, payments and apps to the menu
A robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales, AdTheorent finds.
By Robert Williams • Dec. 23, 2019 -
Coke, McDonald's logos deliver AR content via Snapchat Scan
The visual search feature will allow McDonald's users to unlock three lens by scanning french fry boxes, food trays and burger wrappers.
By Robert Williams • Dec. 20, 2019 -
Shake Shack in-houses AOR staff
Joining the QSR's marketing team, Agency Within employees will focus on digital experiences such as the recent food delivery deal with Grubhub.
By Robert Williams • Dec. 19, 2019 -
Chipotle offers to pay delivery fees on anything
The QSR celebrates college football's bowl season with a Twitter contest.
By Robert Williams • Dec. 19, 2019 -
Burger King dishes free Impossible Whoppers to delayed holiday flyers
Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.
By Dianna Christie • Dec. 18, 2019 -
Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A
The chicken chain is running help wanted ads in major newspapers to emphasize the popularity of its sandwich and that it is open on Sundays, unlike its competitor.
By Dianna Christie • Dec. 17, 2019 -
80% of millennial parents visit a restaurant at least once a week
Millennial parents spend $22 at limited-service restaurants, twice as much as the average customer, and arethe highest restaurant users of any demographic.
By Alicia Kelso • Dec. 17, 2019 -
OpinionWhy video needs to be a New Year priority for restaurant marketing
Using video can increase engagement and diner interaction, providing person-based marketing customers have come to expect, says Hannah Hambleton, content manager at Beambox.
By Hannah Hambleton • Dec. 16, 2019 -
ColumnComic Dive: Brand the Halls
It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.
By John Hazard • Dec. 13, 2019 -
Delivery Hero to pay $4B for Korean food delivery provider
The acquisition will give Delivery Hero a stronghold in South Korea, where the service is competitive, but still has a lot of room for growth.
By Julie Littman • Dec. 13, 2019 -
Popeyes rides chicken sandwich buzz with ugly sweater
The QSR joins Red Lobster, KFC and Dunkin' offering holiday-themed merchandise, a growing trend for marketers to playfully engage with loyal fans.
By Dianna Christie • Dec. 13, 2019 -
Supply challenges could delay McDonald's chicken sandwich launch, analysts predict
Research firm Stephens reports there are not enough five-pound chicken products, the same size that Chick-fil-A and Popeyes use for their sandwiches, to supply the fast food giant's U.S. system.
By Alicia Kelso • Dec. 12, 2019 -
Caribou Coffee boosts ROI with revamped loyalty program
The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.
By Robert Williams • Dec. 12, 2019 -
Jimmy John's expands loyalty rewards program nationwide
Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.
By Robert Williams • Dec. 12, 2019 -
Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
By Robert Williams • Dec. 11, 2019
