Marketing
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Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain announced plans to invest another $80 million in marketing and franchisee relief.
By Barry Levine • Aug. 16, 2019 -
Restaurants rethink marketing, but Facebook remains king
A Toast report found that 67% of restaurant professionals plan to pay for social media ads this year, with 91% advertising on Facebook and 78% on Instagram.
By Alicia Kelso • Aug. 15, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
McDonald's introduces BOGO for $1 value deal
The promotion comes less than two years after the chain's $1 $2 $3 Dollar Menu and amid franchisee complaints that its value strategy isn't sustainable.
By Alicia Kelso • Aug. 12, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 08, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 08, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 08, 2019 -
OpenTable, Quandoo partner to integrate restaurant bookings
Diners will soon be able to book the firms' listed restaurants via both platforms, while American Express plans to add perks for members on Resy.
By Alicia Kelso • Aug. 07, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 06, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 02, 2019 -
Mastercard recreates world's top restaurant experiences for cardholders
The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.
By Barry Levine • Aug. 02, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house creative agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Arby's readies special food truck menu for 'Storm Area 51' event
"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.
By Dianna Christe • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the newly created roles of global marketing SVP and marketing technology SVP after Silvia Lagnado's departure.
By Barry Levine • July 23, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from DoorDash.
By Robert Williams • July 18, 2019 -
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
T-Mobile, Taco Bell to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Crate & Barrel serves up 1st restaurant concept
The retailer opened The Table at Crate in collaboration with Cornerstone Restaurant Group, showcasing its products at a sit-down eatery with a bar.
By Emma Liem Beckett • July 10, 2019 -
Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 08, 2019 -
Starbucks and Amazon partner on soccer documentary
The deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."
By Dianna Christe • July 03, 2019 -
McDonald's dishes out QR-enabled picnic blankets for hot spot delivery
By scanning a code on the blanket, smartphone users in Sweden send their location to their food-delivery service of choice.
By Robert Williams • July 02, 2019 -
KFC suits up Cheetos mascot as new Colonel Sanders
Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.
By Dianna Christe • July 01, 2019 -
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Dunkin' debuts 'human charger' pop-up for summer solstice
On the longest day of the year, coffee drinkers can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.
By Natalie Koltun , Barry Levine • June 21, 2019
