Marketing


  • Wow Bao's Dim Sum Palace virtual restaurant on Roblox
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    Permission granted by Wow Bao
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    Wow Bao links restaurant rewards to Roblox in platform-first integration

    Metaverse hype may have dissipated, but brands remain interested in leveraging games like Roblox to connect with Gen Z and Gen Alpha.

    By Peter Adams • April 11, 2024
  • A stock image of a consumer examining a receipt.
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    Patpitchaya via Getty Images
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    Dynamic pricing firm Juicer snags $5.3M in funding

    Restaurant pricing tools may help operators boost sales in lagging dayparts, but consumer sensitivity about these applications is still powerful.

    By April 10, 2024
  • Homeroom Restaurant in Oakland, California Explore the Trendline
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    Permission granted by Homeroom
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    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
  • A promotional image for KFC's $4.99 two piece meal deal.
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    Courtesy of KFC
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    KFC adds $4.99 meal deal through year’s end

    As restaurants across the board face dwindling traffic, the chicken chain is leaning on aggressive discounting to draw customers.

    By April 8, 2024
  • Chipotle as an official partner of Tekken 8.
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    Courtesy of Tekken 8
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    Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item

    As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition. 

    By Jessica Deyo • April 8, 2024
  • Chipotle Burrito Vault game for 2024 National Burrito Day
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    Courtesy of Chipotle
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    Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

    Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

    By Aaron Baar • April 4, 2024
  • Papa Johns Better Get You Some
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    Courtesy of Papa Johns
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    Q&A

    How Papa Johns’ new brand platform connects pizza to marketing transformation

    CMO Mark Shambura delves into the “Better Get You Some” campaign, the evolution of the chief marketer role and the chain’s commitment to DEI.

    By Chris Kelly • April 2, 2024
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

    By analyzing the role and effectiveness of cultural factors in content, this solution can help advertisers deliver more impactful and inclusive ads.

    By Jessica Deyo • March 27, 2024
  • Wendy's
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    Thai Phi Le/Restaurant Dive
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    Opinion

    Dynamic offers done right: Why Wendy’s was on the right track

    Unlike surge pricing, dynamic pricing can enhance brand loyalty and foster a sense of community engagement beyond traditional marketing methods, writes Catherine Tabor, founder and CEO of Sparkfly. 

    By Catherine Tabor • March 20, 2024
  • An image of a redesigned Starbucks line.
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    Courtesy of Starbucks, Joshua Trujillo
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    Starbucks adds regional CEOs, eliminates CMO post

    The chain added CEOs for its North America and international divisions to give those regions more autonomy as it pursues its ambitious reinvention plan. 

    By March 19, 2024
  • A promotional image for Starbucks NFT marketplace, Starbucks Odyssey.
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    Courtesy of Starbucks
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    Starbucks shutters NFT beta test

    On March 31, Starbucks Odyssey Beta — a major restaurant effort to capitalize on Web3 hype — will end 18 months after it was announced.

    By March 18, 2024
  • Noodles & Company cauliflower gnocchi
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    Permission granted by Noodles & Company
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    Noodles & Company names Drew Madsen CEO, preps for menu overhaul

    After three quarters of sliding sales, Madsen will oversee menu changes and digital strategies to woo lapsed and new customers after a tough year.

    By March 8, 2024
  • Starbucks' new Iced Lavender Cream Oatmilk Matcha and Iced Lavender Oatmilk Latte.
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    Courtesy of Starbucks
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    Starbucks debuts 2 iced lavender drinks for spring

    The matcha and latte LTOs aren’t part of the new beverage platforms announced earlier this year, but capitalize on growing sales of cold beverages and tea-based lattes. 

    By March 7, 2024
  • twice daily
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    Permission granted by Tri Star Energy
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    Twice Daily expands made-to-order menu

    The retailer has added wraps to its custom foodservice program, which expanded to all 200-plus locations last year.

    By Brett Dworski • March 5, 2024
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    Courtesy of Chipotle
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    These 4 restaurant companies totaled $50B in 2023 digital sales

    Yum, Restaurant Brands International, Wendy’s and Chipotle continue to invest in consumer-facing features including app enhancements, loyalty offerings and kiosks to grow their digital mixes.

    By March 1, 2024
  • A Chuck E. Cheese sign.
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    Justin Sullivan via Getty Images
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    Chuck E. Cheese tests tiered subscription service in CA, AZ

    The membership, which will be trialed at 13 stores, offers customers free game play points and steep discounts on food and beverage options.

    By Updated March 1, 2024
  • Wendy’s cups made with 20% ISCC-certified, recycled plastic (on a mass balance basis)
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    Permission granted by Berry Global
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    Wendy’s backtracks on dynamic pricing

    The company said Tuesday that it would not charge higher prices during peak hours. This statement follows widespread consumer backlash on social media in response to mention of a dynamic pricing test in its Q4 earnings call. 

    By Feb. 28, 2024
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s loyalty relaunch draws 2M new members

    Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

    By Feb. 26, 2024
  • An image of a storefront with Auntie Anne's and Jamba branding
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    Permission granted by Focus Brands
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    Focus Brands renames itself GoTo Foods

    The name change is designed to highlight the value its brand portfolio, including Moe’s Southwest Grill, Auntie Anne’s, Carvel and Cinnabon, offers to consumers and franchisees.

    By Feb. 20, 2024
  • A man holds a starbucks drink next to a phone with a Bank of America card onscreen.
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    Courtesy of Starbucks
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    Starbucks, Bank of America tie up loyalty programs

    Eligible Bank of America card holders can link their Starbucks rewards account to earn 2% cashback on qualifying purchases and one star for every $2 spent at the coffee chain. 

    By Feb. 15, 2024
  • Whataburger's incoming CMO, Scott Hudler
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    Permission granted by Whataburger
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    Whataburger hires CMO

    Scott Hudler joins the chain effective Feb. 21 and has significant experience leading restaurant marketing at Torchy’s Tacos and Dunkin’.

    By Feb. 15, 2024
  • Wendy's is adding English muffin sandwiches to its breakfast menu on Aug. 22.
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    Courtesy of Wendy's
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    Wendy’s to spend $55M on breakfast ads

    The burger chain hopes the marketing push will boost North American sales in the daypart to $6,000 a week per restaurant.

    By Feb. 15, 2024
  • A steak meal with wine from Smokey Bones
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    Courtesy of Smokey Bones
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    Smokey Bones revamps loyalty program

    Members now receive five points for every dollar spent compared to one point, accelerating the rate in which points are accrued. 

    By Feb. 9, 2024
  • An image of a couple holding hands in the background with red roses in the foreground
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    kieferpix via Getty Images
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    Opinion

    What restaurants need to know about Valentine’s Day BOGO, marketing and menu items

    Last year’s holiday drove a 34% lift in restaurant food sales compared to the daily average for the year, a boost operators can recreate, writes Julie Gregg, director of market insights and competitive intelligence at Toast.

    By Julie Gregg • Feb. 8, 2024
  • A person holds a smartphone that displays Burger King's AI Whopper experience.
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    Courtesy of Burger King
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    How Burger King’s AI-generated Whoppers reflect the brand’s heritage

    CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

    By Chris Kelly • Feb. 8, 2024
  • A hand holds a smartphone with Sweetgreen's loyalty program on the screen
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    Permission granted by Sweetgreen
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    Sweetgreen adds annual loyalty subscription for $100

    Enrollment in the company’s rewards program was up 25% during the back half of 2023, and an annual option could further accelerate membership growth.

    By Feb. 2, 2024