Marketing


  • An individual is pictured from the back, slightly blurred. The phone depics the Burger King game.
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    Courtesy of Burger King
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    Why Burger King is all-in on gamification

    A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM. 

    By Amanda Baltazar • July 18, 2024
  • Three fast food beverages stand in line.
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    Aneurin Canham-Clyne/Restaurant Dive
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    The forces shaping Gen Z’s snack and beverage consumption

    Gen Z has a sweet tooth and loves childhood flavors, but they increasingly demand healthy ingredients, major restaurants and suppliers say.

    By July 17, 2024
  • Homeroom Restaurant in Oakland, California Explore the Trendline
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    Permission granted by Homeroom
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    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
  • The Beastie Boys
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    Bryan Bedder via Getty Images
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    Beastie Boys sue Chili’s parent Brinker over ‘Sabotage’ video

    The rappers contend that the restaurant chain appropriated their 1994 hit and music video for social media use without permission.

    By Justin Bachman • July 15, 2024
  • An image of a drive-thru building
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    Permission granted by Schlotzsky's
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    Schlotzsky’s hires chief brand officer

    Donna Spangler-Josephson will lead the deli chain’s marketing and branding efforts as it looks to reverse a gradual erosion of its store base.

    By July 12, 2024
  • Three people on a golf cart hold Taco Bell products
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    Courtesy of Taco Bell
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    Taco Bell opens ‘early retirement’ community in latest experiential play

    Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel.

    By Chris Kelly • July 9, 2024
  • McDonald's Teams Up with Hit Anime Series "JUJUTSU KAISEN" to Unleash New App Exclusive Special Grade Garlic Sauce.
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    Courtesy of McDonald's USA
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    McDonald’s links with anime series for app-exclusive sauce

    The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

    By Jessica Deyo • July 3, 2024
  • Several fast food items that are a part of Sonic's $1.99 value menu.
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    Courtesy of Sonic
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    Sonic launches $1.99 value menu

    The chain confirmed its value menu is permanent, in contrast to the temporary discounts offered by McDonald’s, KFC and Burger King this summer.

    By July 1, 2024
  • Sacramento, California, outside the capitol building
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    DustyPixel/iStock via Getty Images
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    California changes junk fee disclosure for restaurants

    The state’s exemption says restaurants, bars, grocery stores and grocery delivery services don’t need to list mandatory fees as required by rules set to go into effect Monday.

    By June 28, 2024
  • An image of a woman and a man standing next to a calkboard sign that says "we are open for brunch lunch dinner."
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    Rawpixel via Getty Images
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    Back to Basics: 5 ways restaurants can prepare for a successful grand opening

    Training, research, marketing, influencer buzz and loyalty programs can all ensure patrons walk into the restaurant on day one, and return during the weeks after, experts say. 

    By Danielle McLean • June 28, 2024
  • Chili's BurgerTime
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    Courtesy of Chili's Grill & Bar
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    Chili’s arcade-inspired video game slams rising fast food prices

    Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.

    By Peter Adams • June 26, 2024
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
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    Courtesy of Chipotle
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    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By Jessica Deyo • June 25, 2024
  • Six platter of boneless wings, some drenched in various sauces.
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    Courtesy of Popeyes
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    Popeyes adds 6 boneless wing flavors to permanent menu

    The new items come just months after the addition of bone-in wings to the core menu, which helped drive sales at the chain during Q1.

    By June 25, 2024
  • A rendering of a green building with Perkins branding on it.
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    Permission granted by Perkins
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    Perkins rebrands, launches redesign

    Along with changing its name from Perkins Restaurant & Bakery to Perkins American Food Co., the casual brand will revamp its menu.

    By June 24, 2024
  • A jet pilot crashes into a restaurant as part of a Carl's Jr campaign
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    Courtesy of Carl's Jr
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

    By Aaron Baar • June 21, 2024
  • A leather bag with a Marriott Bonvoy tag beside a Starbucks cup and a smartphone.
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    Courtesy of Starbucks
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    Starbucks, Marriott Bonvoy link loyalty programs

    The deal is the latest in Starbucks’ large, corporate rewards partnerships, which include link ups with Bank of America and Delta SkyMiles.

    By June 18, 2024
  • Dunkin' Dunkin'tern campaign
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    Courtesy of Dunkin'
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    Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays

    The QSR has pivoted from Ben Affleck and friends to a group of celebrities and content creators that span music, fashion and gaming.

    By Chris Kelly • June 17, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    To combat doomsaying around its Chapter 11 bankruptcy filing, the seafood chain is going full steam ahead on its Crabfest promotion. 

    By Peter Adams • June 11, 2024
  • Puttshack brand spokesperson Ace Puttman sits on the edge of a table inside one of its locations.
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    Courtesy of Puttshack
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    Puttshack tees up quirky spokesperson to highlight high-tech mini-golf

    The growing chain is relying on humor to differentiate itself in the competitive mini-golf space, explained CMO Susan Walmesley.

    By Amanda Baltazar • June 4, 2024
  • The Department of Research and Deliciousment in Sonic Drive-In's new campaign
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    Retrieved from Sonic Drive-In on May 31, 2024
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    Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign

    CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite “Two Guys.”

    By Chris Kelly • June 3, 2024
  • An image of several food items on a table from Jack in the Box's Munchies Under $4
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    Courtesy of Jack in the Box
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    Jack in the Box joins value battle with Munchies Under $4

    The fast food chain hopes its snack-focused menu will act as a hook for customers after same-store sales fell last quarter.

    By May 30, 2024
  • Three smart phone screens with CosMc's branding
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    Permission granted by CosMc's
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    CosMc’s launches loyalty app

    The McDonald’s spinoff launched an app despite having only four locations, in a possible show of the burger giant's confidence in its new brand.

    By May 28, 2024
  • People work at a restaurant at Chelsea Market in Manhattan on February 02, 2024 in New York City.
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    Spencer Platt via Getty Images
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    4 restaurant industry forecasts from the NRA Show

    Gen Z’s demand for photogenic beverages and frustration over financing struggles loomed large over the event as operators strategized how to solve consumer pullback.

    By May 23, 2024
  • Minnesota Gov. Tim Walz speaks at a podium
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    Stephen Maturen via Getty Images
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    Minnesota restaurants, delivery services must disclose service fees to consumers

    The state joined California in passing a law requiring the disclosure of all mandatory fees consumers face beginning in January.

    By May 22, 2024
  • An exterior image of a Pizza Hut with bricks and red signage
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    Courtesy of Yum Brands/Pizza Hut
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    Pizza Hut names new CMO, global chief brand officer as sales slide

    The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy’s, as its new U.S. president.

    By Chris Kelly • May 20, 2024
  • Pizza Hut burger QR campaign
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    Courtesy of Pizza Hut
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    Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers

    The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

    By Aaron Baar • May 16, 2024