Marketing
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Chick-fil-A will no longer donate to anti-LGBTQ nonprofits
The fast food chain's charitable arm will highlight organizations that focus on education, homelessness and hunger.
By Julie Littman • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
ColumnComic Dive: Chicken Sandwich Kerfuffle
Recent missteps by Chick-fil-A, which is closed on Sundays, has given Popeyes easy marketing fodder around its viral dish.
By John Hazard • Nov. 15, 2019 -
Deep DiveThe ins and outs of simpler brand identities
Dunkin', Starbucks and KFC have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 14, 2019 -
Restaurant gift card sales jumped 15% during the holidays last year
Although third-party retailers are gaining ground for sales of these gift cards, in-store sales remained higher during the holidays for restaurants, presenting an opportunity to boost sales and increase traffic.
By Alicia Kelso • Nov. 12, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Popeyes traffic rose 299% during its chicken sandwich relaunch
The spike on Nov. 3 surpassed the initial rollout's traffic peak of 256%, and had a halo effect for KFC, which saw 29% gains on the same day, per Placer.ai data.
By Emma Liem Beckett • Nov. 08, 2019 -
Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 07, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 07, 2019 -
Papa John's replaces recently appointed CMO amid restructuring
CEO Rob Lynch said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image.
By Barry Levine • Nov. 07, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 05, 2019 -
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the burger chain offered free delivery from GrubHub.
By Robert Williams • Nov. 05, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 01, 2019 -
McDonald's next play in chicken sandwich wars may be for breakfast, Business Insider reports
The QSR giant currently offers chicken for breakfast in about half of its U.S. stores, but it may be taking poultry to its morning menu nationwide.
By Emma Liem Beckett • Nov. 01, 2019 -
Popeyes stores are already selling out of its chicken sandwich, reports say
Just three days after its relaunch, customers claim the chain has run out of its star menu item at stores across the country, according to Forbes and Bloomberg.
By Peter Adams , Emma Liem Beckett • UPDATED: Nov. 5, 2019 at 10:19 a.m. -
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Burger King lets spirits taste test new Ghost Whopper at seance
In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.
By Barry Levine • Oct. 22, 2019 -
Q&AChili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.
By Barry Levine • Oct. 18, 2019 -
Wendy's sponsors mobile games in new Giphy arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 18, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.
By Dianna Christe and Chantal Tode • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of Los Angeles homes that had Amazon Ring doorbell cameras, and agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Stepping down Dec. 1, Tony Weisman will assist in the CMO replacement search, which is effective immediately.
By Peter Adams • Oct. 16, 2019 -
Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
By Robert Williams • Oct. 15, 2019 -
Jimmy John's orders its 1st nationwide Snapchat Lens game
Users have 30 seconds to catch as many falling digital sandwiches as they can in their mouths in the AR game.
By Robert Williams • Oct. 14, 2019
