• An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
    Image attribution tooltip
    Retrieved from Chick-fil-A on March 17, 2023

    Chick-fil-A to roll out updates to rewards program in April

    Chick-fil-A One, which has over 50 million members, will offer new items and increased points for redemption on some items starting April 4.

    By March 17, 2023
  • Image attribution tooltip
    Permission granted by Subway

    Subway brings back Footlong Pass subscription

    The chain, which sold out 10,000 subscriptions in August in under six hours, is now offering 250,000 passes to rewards members for April redemption. 

    By March 17, 2023
  • Several vegan cinnamon rolls topped with fruit and frosting.
    Image attribution tooltip
    Courtesy of Cinnaholic

    Cinnaholic debuts points-based loyalty program

    The 82-unit cinnamon roll brand plans to open 25 units in 2023, and is offering customers a number of minor rewards to incentivize enrollment.

    By March 14, 2023
  • An image of a customer showing a smartphone to a Noodles & Company cashier
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    Courtesy of Noodles & Company

    Noodles & Company to test dynamic pricing

    Digital menu boards will offer not only flexibility in promotions and featured items at the fast casual chain, but could also allow for pricing tweaks.

    By March 10, 2023
  • A photo of Jack Hinchliffe, global CMO for Habit Burger, holding a burger made by that brand.
    Image attribution tooltip
    Courtesy of The Habit Burger Grill

    Habit Burger names first global CMO

    Jack Hinchliffe, who won awards for marketing at KFC U.K. and Ireland, has moved to the burger chain as Yum Brands looks to keep up rapid growth.

    By March 9, 2023
  • A photo of Natalia Franco, global CMO at Church's Texas Chicken.
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    Courtesy of Church's Texas Chicken

    Church’s Texas Chicken adds global CMO amid new leadership push

    Natalia Franco, who started her role on Monday, joins a slew of recent corporate hires including CFO, CEO and procurement VP. 

    By March 7, 2023
  • Chipotle fajita TikTok
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle adding TikTok viral fajita quesadilla to digital menu

    The menu item, which began as a menu hack video on the social media platform, will be available starting Thursday.

    By Feb. 27, 2023
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
    Image attribution tooltip
    Courtesy of Panera

    Panera adds annual membership, $0 delivery to drinks subscription

    The plan offers customers a roughly 17% discount on the Unlimited Sip Club, whose members account for about 25% of the chain’s traffic. 

    By Feb. 23, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack

    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By Feb. 22, 2023
  • Whataburger's signature Whataburger meal.
    Image attribution tooltip
    Courtesy of Whataburger

    Whataburger expands rewards, switches to points-for-dollars model

    The chain’s new loyalty program offers customers 10 points per $1 spent, and appears to have a general discount rate between 5.8% and 8.3%.

    By Updated Feb. 16, 2023
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King is fighting to boost sales, restaurant margins

    The chain says its $400 million Reclaim The Flame brand overhaul is improving sales and profits despite franchisee difficulties.

    By Feb. 15, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's

    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly , Feb. 13, 2023
  • A photo of pizza folded that is part of Pizza Hut's new menu launched in October 2022.
    Image attribution tooltip
    Courtesy of Pizza Hut

    Yum sales boosted by Pizza Hut Melts, Taco Bell Mexican Pizza

    Value-heavy menu items were key to driving visits among lower-income diners, Yum CEO David Gibbs said on the company’s Q4 earnings call.

    By Feb. 8, 2023
  • Tristan Meline, Buffalo Wild Wings' newly announced CMO smiles in a portrait photograph.
    Image attribution tooltip
    Courtesy of Inspire Brands

    Buffalo Wild Wings promotes Tristan Meline to CMO

    The full-service chain promoted the VP of brand management to CMO several months after shifting Buffalo Wild Wings’ previous CMO to Arby’s.

    By Feb. 7, 2023
  • Wendy's shoppable ad via Roku and DoorDash
    Image attribution tooltip
    Courtesy of Roku

    Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

    The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

    By Chris Kelly • Feb. 7, 2023
  • A promotional image for Dunkin's old loyalty program, DD Perks, illustrating that program's coffee-centric offerings.
    Image attribution tooltip
    Courtesy of Dunkin'

    Dunkin’ doubles down on loyalty with exclusive latte

    Months after retooling its rewards program, the chain has added the Brownie Batter Signature Latte, its first beverage available only to loyalty members.

    By Feb. 1, 2023
  • A portrait photograph of Jesse Johnson, Chili's VP of Marketing. Johnson is smiling and wearing a blue shirt.
    Image attribution tooltip
    Courtesy of Chili's

    Brinker adds marketing VP at Chili’s

    Jesse Johnson enters the newly created role after a stint at Wieden + Kennedy, where he worked on major ad campaigns for KFC and Procter & Gamble.

    By Jan. 18, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Chris Kelly • Jan. 12, 2023
  • Denny’s taps CEC Entertainment exec as CMO

    Sherri Landry succeeds John Dillon, who was promoted to president of the chain in the fall, and will be tasked with amplifying Denny’s cultural relevance. 

    By Jan. 10, 2023
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Chris Kelly • Jan. 10, 2023
  • A phone screen displays a window for downloading TikTok.
    Image attribution tooltip
    Drew Angerer via Getty Images

    Survey: 10% of small businesses that use TikTok go viral

    TikTok may help small and mid-sized brands compete with major companies on the strength of authentic brand engagement, a Capterra survey shows.

    By Jan. 9, 2023
  • A Chipotle restaurant branded with the name Freepotle
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Chris Kelly • Jan. 9, 2023
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
    Image attribution tooltip
    Retrieved from Frito-Lay North America on December 14, 2022

    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By Peter Adams • Dec. 14, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Domino’s and Chipotle found a way to cut through the noise. 

    By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 14, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
    Image attribution tooltip
    Retrieved from Starbucks on December 09, 2022

    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By Jessica Deyo • Dec. 12, 2022