Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

Chipotle, KFC and Donatos ring in 2022 with plant-based launches

Two out of the three products are only limited-time offerings, but come as the plant-based meat market is expected to grow more than 20% per year through 2028. 

By Alicia Kelso • Jan. 6, 2022

Explore the Trendline➔

Menu development

Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. 

By Restaurant Dive staff

McDonald’s expands test of McPlant burger to 600 units

Following strong performances at eight testing locations, McDonald's is expanding its plant-based offerings in California and Texas.

By Alicia Kelso • Updated Jan. 20, 2022

Burger King to simplify menu to boost drive-thru times

The chain is planning to remove complicated sandwich builds and improve menu design to help customers make quicker decisions at the drive-thru.

By Julie Littman • Dec. 2, 2021