Marketing: Page 43


  • Papa John's 'Voices' campaign helps shift brand perception

    Following efforts to use storytelling to put a more relatable face on the company, consumer sentiment moved from negative to neutral or positive.

    By Erica Sweeney • Nov. 8, 2018
  • Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign

    The fast food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.

    By Erica Sweeney • Nov. 5, 2018
  • Homeroom Restaurant in Oakland, California Explore the Trendline
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    Permission granted by Homeroom
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    Trendline

    Independent restaurants

    Dining room refreshes, menu innovation and other unique offerings can help independents stand out from competitors, win new customers and keep existing ones coming back. 

    By Restaurant Dive staff
  • El Pollo Loco's rebrand will focus on Hispanic consumers, delivery

    The California-based Mexican quick-service chain wants to build on a new logo and store design, focusing on its made-in-house ingredients and family dinners.   

    By Kristine Sherred • Nov. 5, 2018
  • Private equity suitors reportedly wooing Papa John's

    Anonymous sources told Reuters that binding offers for the world's third-largest pizza chain are expected in the next few weeks. 

    By Alicia Kelso • Nov. 1, 2018
  • Jack in the Box franchisees ask for board seat, marketing audit

    Less than a month after the fast food chain's franchisee association called on CEO Lenny Comma to step down, the group is now pushing for a "solutions-focused meeting" to rein in declining transactions.

    By Alicia Kelso • Oct. 31, 2018
  • BrewDog Airlines offers group travel experience for craft brewer's fans

    The trip from London includes BrewDog-inspired dining, Cicerone-trained cabin staff, canned cocktails from its spirits arm LoneWolf and a visit to its new brewery in Columbus, Ohio. 

    By Erica Sweeney • Oct. 31, 2018
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    Pizza Hut
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    Pizza Hut unveils robotic delivery truck that bakes pizzas en route

    The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help trim delivery times and broaden its footprint in the competitive space.  

    By Kristine Sherred • Oct. 31, 2018
  • IHOP gets in the holiday spirit with Grinch-inspired menu, ads

    The pancake chain's limited-time offerings include green pancakes, green whipped cream-topped hot chocolate and a "roast beast" omelet.  

    By Erica Sweeney • Oct. 30, 2018
  • More than 80% of diners choose restaurants that respond to online reviews

    Three out of four consumers believe those responses should be personalized, pressuring businesses to hone their brand voice and be vigilant about managing internet reputations.

    By Kristine Sherred • Oct. 29, 2018
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    Retrieved from Starbucks on October 26, 2018
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    Starbucks can't quit its specialty Frappuccinos, despite sliding sales

    The coffee chain rolled out a Halloween-themed blended drink for the fourth year in a row, though sales for the category were down 3% in May.

    By Alicia Kelso • Oct. 26, 2018
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    Dunkin' Donuts
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    Dunkin' launches revamped espresso to check premium rivals

    The chain is betting upscale machinery, trained staff and its recent branding change will lure younger consumers away from Starbucks and other higher-priced competitors.

    By Kristine Sherred • Oct. 25, 2018
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    Retrieved from Starbucks on October 23, 2018
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    First US sign language Starbucks opens in DC

    The coffee giant brings the Signing Store to Washington during a time when the restaurant industry is publicly trying to change its diversity practices. 

    By Kristine Sherred • Oct. 24, 2018
  • Popeyes' drive-thru asks fans to drive 12 hours for free chicken

    Customers can place an order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans, a drive that takes 12 hours to complete, the same length of time their chicken will marinate. 

    By Erica Sweeney • Oct. 24, 2018
  • Phoenix IHOP serves beer, Bloody Marys and wine on tap

    After taking over a former Lone Star Steakhouse, the franchise owner left the bar intact, making it the first standalone IHOP to offer an alcoholic drink menu.

    By Kristine Sherred • Oct. 23, 2018
  • Google adds reviews to Maps, putting pressure on restaurants

    The search engine surpassed other review sites when mobile internet overtook desktop searches last year. 

    By Alicia Kelso • Oct. 22, 2018
  • Chipotle promises year of free 'booritos' in Instagram costume contest

    Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.

    By Robert Williams • Oct. 22, 2018
  • OpenTable's CEO departs as Kayak chief assumes lead

    The executive shakeup comes as competition in restaurant reservations heats up, and could signal a global push to connect travelers with lodging, transportation and dining all in one place.

    By Kristine Sherred • Oct. 19, 2018
  • Subway drafts NBA players for trivia challenge on Instagram

    Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.

    By Robert Williams • Oct. 19, 2018
  • Denny's taps CRM platform Punchh to boost customer engagement

    The cloud-based marketing solution will allow the restaurant to collect behavioral analytics to develop personalized relationships with its diners.

    By Alicia Kelso • Oct. 18, 2018
  • Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts

    The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.

    By Peter Adams • Oct. 17, 2018
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    John Hazard and Lisa Burdige
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    Column

    Comic Dive: Dunkin' Goes Nuts

    After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.

    By John Hazard and Lisa Burdige • Oct. 16, 2018
  • Domino's US same-store sales slip, but earnings top expectations

    The chain continues to look abroad for growth, announcing international same-store sales gains of 3.3% and opening 173 new restaurants during the period. 

    By Oct. 16, 2018
  • Burger King partners with DoorDash for Twitch takeover

    The chain's king mascot will battle popular gaming personalities in Activision's latest 'Call of Duty' game.

    By Robert Williams • Oct. 15, 2018
  • Deep Dive

    From fast to fancy: QSRs go upscale to compete with fast casual

    McDonald's, Chick-fil-A, Taco Bell and other major chains are trying to win customers with table service, butler bells and new store design. But will these changes alienate their core customers?

    By Alicia Kelso • Oct. 15, 2018
  • Wendy's CMO on striking the right amount of social media sass

    At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results. 

    By Natalie Black (Koltun) • Oct. 5, 2018