Marketing: Page 4

  • P.F. Chang’s airport location
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    Courtesy of P.F. Chang's
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    P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer

    Sonika Patel is tasked with providing strategic vision and execution across all brand and digital marketing touchpoints for the casual dining chain.

    By Chris Kelly • Dec. 17, 2024
  • A Papa Johns' employee cuts pizza after preparing it.
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    Courtesy of Papa Johns
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    Why Todd Penegor wants Papa Johns to make more pizzas

    Menu innovation may drive customer trial, but that doesn’t strengthen the brand’s core appeal, the chain’s CEO said during an investor event.

    By • Dec. 12, 2024
  • An image of a man with a beard and glasses in front of a dark blue background
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    Permission granted by 7 Brew
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    7 Brew hires KFC vet as first CMO

    Nick Chavez joins the fast-growing brand after three years at KFC U.S. and will help with restaurant launches and expand the coffee chain’s loyalty program.

    By • Dec. 11, 2024
  • An image of three smartphone screens with various words and insights from Yelp reviews.
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    Permission granted by Yelp
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    Yelp enhances platform with more personalized home feeds

    The review platform added over 20 features, such as AI-powered review insights and enhancements to its business product suite.

    By • Dec. 10, 2024
  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger’s CMO on righting the brand’s course with a new visual identity

    New chief marketer Thomas Prather says the fast casual chain was “adrift” after adjustments made during the pandemic period.

    By Chris Kelly • Dec. 9, 2024
  • A car sits underneath Taco Bell's new drive-thru camera stations, which are decorated in neon signage
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    Permission granted by Taco Bell Corp.
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    Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos

    Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.

    By Peter Adams • Dec. 3, 2024
  • Various Italian dishes, pastas and entrees from Maggiano's set on a red and white checkered table cloth.
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    Courtesy of Maggiano's Little Italy
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    Maggiano’s appoints KFC exec to marketing role

    Mike Wesley, who spent 14 years in marketing positions at the fried chicken brand, will help the casual chain amplify brand awareness and drive marketing and promotional activities.

    By • Dec. 2, 2024
  • An image of a woman smiling wearing a blue suit.
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    Permission granted by GoTo Foods
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    GoTo Foods names former IHOP exec as chief commercial officer

    Kieran Donahue will oversee various aspects of the commercial division, including marketing, branding and consumer insights and analytics.

    By • Nov. 19, 2024
  • Individuals holding Peet's Coffee seasonal drinks
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    Courtesy of Peet's Coffee
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    Deep Dive

    How do coffee chains design, market and analyze their seasonal LTOs?

    While flexibility is important, many brands plan coffee LTOs more than a year in advance, meaning next year’s holiday drinks are already in the works at places like Peet’s and Dutch Bros.

    By • Nov. 19, 2024
  • Doodles McDonald's cups
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    Courtesy of Doodles
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    McDonald’s holiday cups entertain with Doodles content, digital collectibles

    The fast food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change in the cultural landscape.”

    By Chris Kelly • Nov. 15, 2024
  • Chipotle, Stradmore, LaCroix, D&O law, portion size
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    Scott Olson via Getty Images
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    Chipotle defrauded investors with inconsistent meal sizes, says plaintiff seeking class action

    The case is an example of securities lawsuits run amok, a directors and officers liability law specialist says. 

    By Robert Freedman • Nov. 14, 2024
  • Wooden seats and tables inside a Cava. In the background there is a make line with digital menu boards.
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    Courtesy of Cava
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    Cava’s winning comp sales streak continued in Q3

    Cava is the clear leader of the Mediterranean fast casual segment, and has had one of the strongest 2024s of any major brand.

    By • Nov. 13, 2024
  • An overhead view of fried chicken and sides.
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    Courtesy of Church's Texas Chicken
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    KFC sues Church’s Texas Chicken over ‘original recipe’ ads

    KFC claims Church’s use of the marketing phrase will deceive customers into thinking they are buying items from KFC.

    By • Nov. 13, 2024
  • A group of people around a dining room table in a Taco Bell ad
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    Courtesy of Taco Bell
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    Column

    Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

    Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

    By Chris Kelly • Nov. 11, 2024
  • Server presenting a tray of desserts to a seated couple in a restaurant.
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    iStock | linzyslusher

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    Sponsored by Givex

    Customer retention relies on what you bring to the table

    Serve up the best strategy for loyalty: Bring guests back with a tailored loyalty program.

    Nov. 11, 2024
  • An image of Papa Johns sign on a store
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    Courtesy of Papa Johns
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    Papa Johns names new CMO to elevate data-driven creativity

    Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

    By Peter Adams • Nov. 7, 2024
  • Country fried turkey sits on a table in a Cracker Barrel ad
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    Permission granted by Cracker Barrel
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    Q&A

    Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

    Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

    By Peter Adams • Nov. 7, 2024
  • A rendering of a restaurant that is both an Applebee's and an IHOP
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    Courtesy of Dine Brands
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    Dine Brands wants to open a dozen IHOP-Applebee’s units in the US next year

    While the eye-catching new units promise greater profits, they can’t solve the sales pressure that both brands currently face.

    By • Nov. 6, 2024
  • Pedestrians walk by a KFC and a Taco Bell restaurant on July 2, 2014 in San Rafael, California.
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    Justin Sullivan via Getty Images
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    Taco Bell is a winner and KFC a loser in Yum Brands’ Q3

    KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value messaging drove growth for the company.

    By • Nov. 5, 2024
  • A Starbucks worker holds a beverage.
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    Courtesy of Starbucks
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    Starbucks to eliminate non-dairy milk upcharge, hold prices steady

    The coffee giant will move towards greater price transparency on customized drinks while cutting back on ineffective discounts, CEO Brian Niccol said.

    By • Oct. 31, 2024
  • An exterior image of a Shake Shack restaurant
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    Brandon Bell via Getty Images
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    Shake Shack to launch loyalty program in 2025

     A rewards program will be a long-term sales driver, but it will not likely impact 2025 performance at the fast casual chain.

    By • Oct. 31, 2024
  • Three versions of Subway's value meal, each consisting of a six-inch sub, small drink and sides.
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    Courtesy of Subway
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    Subway adds $6.99 meal deal through year’s end

    The monthslong discount signals a shift towards greater value emphasis for the chain, which has stayed largely aloof from 2024’s QSR price wars.

    By • Oct. 29, 2024
  • A large Zaxbys chicken finger pack. Many chicken fingers, pieces of toast and fries in a box.
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    Courtesy of Zaxbys
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    Zaxbys raises 4 dishes from LTO to permanent status

    As the chicken chain looks to accelerate national growth, new menu items could play a pivotal role in driving sales.

    By • Oct. 28, 2024
  • A white building with shinges and a logo of a red lobster
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    Brandon Bell via Getty Images
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    Red Lobster names new CMO

    Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.

    By Peter Adams • Oct. 24, 2024
  • Follow along with the animated adventures of the Chick-fil-A Cows, Carrots, Sarge & Daisy
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    Courtesy of Chick-fil-A
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    Chick-fil-A targets families with entertainment-focused mobile app

    The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

    By Aaron Baar • Oct. 24, 2024