Marketing: Page 4

  • A car sits underneath Taco Bell's new drive-thru camera stations, which are decorated in neon signage
    Image attribution tooltip
    Permission granted by Taco Bell Corp.
    Image attribution tooltip

    Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos

    Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.

    By Peter Adams • Dec. 3, 2024
  • Various Italian dishes, pastas and entrees from Maggiano's set on a red and white checkered table cloth.
    Image attribution tooltip
    Courtesy of Maggiano's Little Italy
    Image attribution tooltip

    Maggiano’s appoints KFC exec to marketing role

    Mike Wesley, who spent 14 years in marketing positions at the fried chicken brand, will help the casual chain amplify brand awareness and drive marketing and promotional activities.

    By • Dec. 2, 2024
  • An image of a woman smiling wearing a blue suit.
    Image attribution tooltip
    Permission granted by GoTo Foods
    Image attribution tooltip

    GoTo Foods names former IHOP exec as chief commercial officer

    Kieran Donahue will oversee various aspects of the commercial division, including marketing, branding and consumer insights and analytics.

    By • Nov. 19, 2024
  • Individuals holding Peet's Coffee seasonal drinks
    Image attribution tooltip
    Courtesy of Peet's Coffee
    Image attribution tooltip
    Deep Dive

    How do coffee chains design, market and analyze their seasonal LTOs?

    While flexibility is important, many brands plan coffee LTOs more than a year in advance, meaning next year’s holiday drinks are already in the works at places like Peet’s and Dutch Bros.

    By • Nov. 19, 2024
  • Doodles McDonald's cups
    Image attribution tooltip
    Courtesy of Doodles
    Image attribution tooltip

    McDonald’s holiday cups entertain with Doodles content, digital collectibles

    The fast food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change in the cultural landscape.”

    By Chris Kelly • Nov. 15, 2024
  • Chipotle, Stradmore, LaCroix, D&O law, portion size
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Chipotle defrauded investors with inconsistent meal sizes, says plaintiff seeking class action

    The case is an example of securities lawsuits run amok, a directors and officers liability law specialist says. 

    By Robert Freedman • Nov. 14, 2024
  • Wooden seats and tables inside a Cava. In the background there is a make line with digital menu boards.
    Image attribution tooltip
    Courtesy of Cava
    Image attribution tooltip

    Cava’s winning comp sales streak continued in Q3

    Cava is the clear leader of the Mediterranean fast casual segment, and has had one of the strongest 2024s of any major brand.

    By • Nov. 13, 2024
  • An overhead view of fried chicken and sides.
    Image attribution tooltip
    Courtesy of Church's Texas Chicken
    Image attribution tooltip

    KFC sues Church’s Texas Chicken over ‘original recipe’ ads

    KFC claims Church’s use of the marketing phrase will deceive customers into thinking they are buying items from KFC.

    By • Nov. 13, 2024
  • A group of people around a dining room table in a Taco Bell ad
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip
    Column

    Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

    Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

    By Chris Kelly • Nov. 11, 2024
  • Server presenting a tray of desserts to a seated couple in a restaurant.
    Image attribution tooltip

    iStock | linzyslusher

    Image attribution tooltip
    Sponsored by Givex

    Customer retention relies on what you bring to the table

    Serve up the best strategy for loyalty: Bring guests back with a tailored loyalty program.

    Nov. 11, 2024
  • An image of Papa Johns sign on a store
    Image attribution tooltip
    Courtesy of Papa Johns
    Image attribution tooltip

    Papa Johns names new CMO to elevate data-driven creativity

    Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

    By Peter Adams • Nov. 7, 2024
  • Country fried turkey sits on a table in a Cracker Barrel ad
    Image attribution tooltip
    Permission granted by Cracker Barrel
    Image attribution tooltip
    Q&A

    Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

    Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

    By Peter Adams • Nov. 7, 2024
  • A rendering of a restaurant that is both an Applebee's and an IHOP
    Image attribution tooltip
    Courtesy of Dine Brands
    Image attribution tooltip

    Dine Brands wants to open a dozen IHOP-Applebee’s units in the US next year

    While the eye-catching new units promise greater profits, they can’t solve the sales pressure that both brands currently face.

    By • Nov. 6, 2024
  • Pedestrians walk by a KFC and a Taco Bell restaurant on July 2, 2014 in San Rafael, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Taco Bell is a winner and KFC a loser in Yum Brands’ Q3

    KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value messaging drove growth for the company.

    By • Nov. 5, 2024
  • A Starbucks worker holds a beverage.
    Image attribution tooltip
    Courtesy of Starbucks
    Image attribution tooltip

    Starbucks to eliminate non-dairy milk upcharge, hold prices steady

    The coffee giant will move towards greater price transparency on customized drinks while cutting back on ineffective discounts, CEO Brian Niccol said.

    By • Oct. 31, 2024
  • An exterior image of a Shake Shack restaurant
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Shake Shack to launch loyalty program in 2025

     A rewards program will be a long-term sales driver, but it will not likely impact 2025 performance at the fast casual chain.

    By • Oct. 31, 2024
  • Three versions of Subway's value meal, each consisting of a six-inch sub, small drink and sides.
    Image attribution tooltip
    Courtesy of Subway
    Image attribution tooltip

    Subway adds $6.99 meal deal through year’s end

    The monthslong discount signals a shift towards greater value emphasis for the chain, which has stayed largely aloof from 2024’s QSR price wars.

    By • Oct. 29, 2024
  • A large Zaxbys chicken finger pack. Many chicken fingers, pieces of toast and fries in a box.
    Image attribution tooltip
    Courtesy of Zaxbys
    Image attribution tooltip

    Zaxbys raises 4 dishes from LTO to permanent status

    As the chicken chain looks to accelerate national growth, new menu items could play a pivotal role in driving sales.

    By • Oct. 28, 2024
  • A white building with shinges and a logo of a red lobster
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Red Lobster names new CMO

    Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.

    By Peter Adams • Oct. 24, 2024
  • Follow along with the animated adventures of the Chick-fil-A Cows, Carrots, Sarge & Daisy
    Image attribution tooltip
    Courtesy of Chick-fil-A
    Image attribution tooltip

    Chick-fil-A targets families with entertainment-focused mobile app

    The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

    By Aaron Baar • Oct. 24, 2024
  • An image of a Jollibee double drive-thru in Orlando.
    Image attribution tooltip
    Courtesy of Jollibee
    Image attribution tooltip

    Jollibee launches first loyalty program

    Members will gain access to exclusive deals and product news as well as give feedback on new menu items.

    By • Oct. 22, 2024
  • A Starbucks store stands in Manhattan on January 30, 2024 in New York City.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Starbucks appoints ex-Chipotle exec as first global chief brand officer

    Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

    By Chris Kelly • Oct. 21, 2024
  • Michael Montagano, Dog Haus' CEO, and Jake Paul in front of a Dog Haus restaurant at night. Montagano wears slacks and a sport coat, Paul wears cargo shorts and a t-shirt.
    Image attribution tooltip
    Courtesy of Dog Haus
    Image attribution tooltip

    Dog Haus signs 25-unit franchise deal with boxer Jake Paul

    The controversial YouTuber will join the company’s board and bring his star power to the brand as it looks to juice sales.

    By • Oct. 17, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
    Image attribution tooltip
    Permission granted by Domino's Pizza
    Image attribution tooltip

    Domino’s promotes brand chief to CMO to sharpen global strategy

    Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.

    By Peter Adams • Oct. 17, 2024
  • Starbucks-Labor Unions
    Image attribution tooltip
    (Photo by Scott Olson) via Getty Images
    Image attribution tooltip

    Starbucks hands US creative duties to WPP amid turnaround push

    The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.

    By Peter Adams • Oct. 16, 2024