Marketing: Page

  • A Dave's Hot Chicken storefront
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    Courtesy of Dave's Hot Chicken
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    Q&A

    Dave’s Hot Chicken CMO on building on organic growth as brand levels up

    Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

    By Chris Kelly • Jan. 23, 2026
  • A person holding an order of Taco Bell chicken nuggets, nacho fries and a drink.
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    Courtesy of Taco Bell
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    Taco Bell’s Crispy Chicken Nuggets are back

    After a big year for Crispy Chicken products, Taco Bell is continuing to leverage menu items, like nuggets, to drive same-store sales growth.

    By • Jan. 22, 2026
  • A photograph of various hamburgers and nuggets from Wendy’s.
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    Courtesy of Wendy’s
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    Wendy’s expands value menu with Biggie Deals

    The menu offers combos at a $4, $6 and $8 price points and builds off of its Biggie Bag by allowing for more customization.

    By • Jan. 14, 2026
  • A close up image of a round red sign that says "Chipotle Mexican Grill."
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    Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
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    Chipotle brand chief Chris Brandt steps down

    The award-winning executive led marketing for the fast casual chain for nearly eight years.

    By Chris Kelly • Jan. 14, 2026
  • credit cards cash networks Visa Mastercard restaurants American Express interchange
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    Getty Images
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    Opinion

    January reset: Turning the post-holiday slowdown into strategic growth

    Savvy operators can stop revenue bleed and convert downtime into training time, writes Toast’s Julie Powell.

    By Julie Powell • Jan. 12, 2026
  • A burger, a soda and a basket of chips.
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    Courtesy of Chili's
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    Restaurant winners and losers in 2025

    Chili’s, coffee brands and Taco Bell did well, while fast casual chains struggled and Sweetgreen saw its worst year as a public firm.

    By • Jan. 12, 2026
  • A person stands in front of a blurred background. The person is wearing a blue suit.
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    Permission granted by White Castle
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    White Castle appoints CMO

    Jamie Richardson has worked at the chain for nearly 30 years and succeeds Lynn Blashford, who is retiring. 

    By • Jan. 9, 2026
  • Three Dunkin' drinks with a brown drink in the foreground and a green drink and orange drink in the background.
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    Courtesy of Dunkin'
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    Dunkin’ adds protein milk to menu

    The protein-heavy version of dairy milk allows the brand to appeal to consumer health preferences without adding many SKUs.

    By • Jan. 8, 2026
  • A Starbucks hub appears on season two of "Beast Games"
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    Courtesy of Starbucks
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    Starbucks links with MrBeast to fuel Prime Video competition series

    The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

    By Jessica Hammers • Jan. 5, 2026
  • Malik Nabers in an IHOP ad
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    Retrieved from IHOP on December 23, 2025
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    Why IHOP flipped a fantasy football punishment into bottomless pancakes

    President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

    By Chris Kelly • Jan. 5, 2026
  • A picture of an Olive Garden restaurant.
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    Courtesy of Olive Garden
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    Olive Garden drives sales growth with delivery, smaller portions

    The Italian chain will accelerate the rollout of a lower-priced menu, which features seven existing items in reduced sizes, after receiving positive consumer feedback over affordability.

    By • Dec. 19, 2025
  • Cups and Munchkins on a Yellow Brick Road
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    Courtesy of Dunkin'
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    Dunkin’ and Starbucks boost traffic with holiday LTOs

    The chains’ successful holiday campaigns show the legacy coffee sector isn’t out of ammunition in a competitive battle with rising stars.

    By • Dec. 16, 2025
  • An image of a beige building with signage that says Dickey's Barbecue Pit.
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    J. Michael Jones via Getty Images
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    Deep Dive

    Dickey’s discounting strategy is burning profits, franchisees say

    Marketing tactics like free sandwich cards, frequent loyalty perks and catering discounts made the brand the Bed Bath & Beyond of barbecue, operators say.

    By • Dec. 11, 2025
  • Taco Bell's $5, $7 and $9 luxe boxes. Each combo meal contains several items, a side and a drink.
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    Courtesy of Taco Bell
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    Yum Brands: Solo dining, customization are reshaping value strategy

    Chief Marketing Officer Ken Muench said the lack of control and predictability in consumers’ lives is pushing diners toward customized experiences — even when that means passing up a deal.

    By • Dec. 10, 2025
  • A person in a suit stands on stage surrounded by a large crowd in the stands.
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    Courtesy of Starbucks
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    Starbucks’ on-premise experience could stave off coffee competitors

    CEO Brian Niccol said the chain’s emphasis on a coffeehouse atmosphere would result in consumers choosing the chain over “soulless” options.

    By • Dec. 10, 2025
  • A spread of White Castle's Love Kit offering for Valentine's Day.
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    Courtesy of White Castle
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    White Castle debuts burger kiosk at Boston Logan Airport

    The automated kiosk gives the chain, which has long embraced new technologies, a toehold in New England with which to build brand awareness.

    By • Updated Dec. 3, 2025
  • Burger King's Spongebob collaboration
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    Courtesy of Burger King
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    Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

    The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.

    By Chris Kelly • Dec. 2, 2025
  • A Subway restaurant interior with white and green countertops and digital menu boards.
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    Courtesy of Subway
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    Subway resurrects Sub Club after 20 years

    Consumers who buy three footlong sandwiches earn a fourth one free, offering a major discount for value-conscious customers. 

    By • Dec. 1, 2025
  • Woman with beverage using smartphone on street
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    BONNINSTUDIO/stock.adobe.com

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    Sponsored by Rokt

    Rewiring marketing for QSRs

    How QSR CMOs are turning relevant offers into measurable business impact.

    By Kyle Cowser • Dec. 1, 2025
  • A picture of the interior of a coffeehouse.
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    Courtesy of Starbucks
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    Starbucks anticipates Gen Z Thanksgiving traffic surge

    A whopping 70% of the cohort plans to visit a coffeehouse over the holiday, a trend the chain hopes to capitalize on through its renewed on-premise focus.

    By • Nov. 25, 2025
  • McDonald's Grinch meal
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    Courtesy of McDonald's
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    McDonald’s lets the Grinch take over with holiday campaign

    Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and Times Square ads. 

    By Chris Kelly • Nov. 21, 2025
  • Josh Allen wears a pizza sweater at a holiday party behind a table filled with pizza and Pepsi while holding a slice of pizza.
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    Courtesy of Pizza Hut
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    Pizza Hut dishes out holiday value in multichannel campaign

    The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

    By Sara Karlovitch • Nov. 13, 2025
  • The Wendy's logo displayed near a Wendy's restaurant on June 18, 2024 in Austin, Texas.
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    Brandon Bell / Staff via Getty Images
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    Wendy’s doubles down on marketing effectiveness as part of turnaround

    The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value. 

    By Peter Adams • Nov. 12, 2025
  • A picture of a hand giving a iced coffee drink to another person.
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    Permission granted by Dutch Bros
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    Dutch Bros to take breakfast nationwide in 2026

    The drive-thru coffee chain is putting pressure on legacy competitors with its goal to be a one-stop shop in the morning daypart.

    By • Nov. 7, 2025
  • A lighted McDonald's sign at dusk reading 'Extra Value Meals are back.'
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    Courtesy of McDonald's
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    McDonald’s Extra Value Meals insulated sales from diner price sensitivity

    Reductions in combo meal prices helped McDonald’s offset consumer pullback in the U.S. in Q3, and the chain will double down on its value efforts.

    By • Nov. 5, 2025