Marketing: Page 3
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Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry
Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the meals.
By Peter Adams • Updated Oct. 10, 2022 -
Dunkin’ rewards members can now earn points twice as fast
The chain’s new offering, Dunkin’ Rewards, lowers the threshold to start redeeming points and increases flexibility in how customers can use rewards.
By Aneurin Canham-Clyne • Oct. 7, 2022 -
Burger King crowns the consumer king with new ‘You Rule’ tagline
A new campaign debuting Oct. 10 puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.
By Sara Karlovitch • Oct. 7, 2022 -
Jamba gives smoothie robot human-esque makeover
The first revamped bot debuted at the Ackerman Student Union on UCLA’s campus in Los Angeles, and will soon roll out to more locations.
By Emma Liem Beckett • Oct. 6, 2022 -
Inspire moves Buffalo Wild Wings CMO to Arby’s
Rita Patel will be responsible for the brand’s strategy, menu changes, advertising and marketing communications.
By Aneurin Canham-Clyne • Oct. 5, 2022 -
Pete Davidson pairs new Taco Bell breakfast item with an apology
The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.
By Sara Karlovitch • Oct. 4, 2022 -
McDonald’s repackages Happy Meals for adults with cult streetwear label
Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.
By Peter Adams • Sept. 30, 2022 -
P.F. Chang’s adds subscription tier to loyalty program
The monthly $6.99 service, which offers rewards and unlimited delivery, is one of few such programs among casual chains, CEO Damola Adamolekun said.
By Aneurin Canham-Clyne • Sept. 28, 2022 -
Why Sonic drove away from in-car commercials for its latest campaign
CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.
By Chris Kelly • Sept. 28, 2022 -
Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.
By Chris Kelly • Sept. 23, 2022 -
Dunkin’ promotes architect behind next-gen push to CMO
Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”
By Peter Adams • Sept. 22, 2022 -
Panera will allow loyalty customers to choose rewards
MyPanera members, who already receive perks based on frequency of visits, spend and preferences, will have multiple options to redeem instead of pre-selected rewards.
By Aneurin Canham-Clyne • Sept. 20, 2022 -
Report: Starbucks, Dunkin’ score traffic bump from pumpkin spice lattes
Placer.ai finds visits at Starbucks and Dunkin’ rose nearly 26% and nearly 10%, respectively, in the week following their fall menu launches.
By Alicia Kelso • Sept. 20, 2022 -
Why brands are creating original songs for TikTok
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
By Chris Kelly • Sept. 19, 2022 -
Study: Consumers return to dine-in and want loyalty programs
Nearly 90% of diners are interested in joining a loyalty program, especially if it offers savings, as inflation impacts spending, a TouchBistro survey finds.
By Alicia Kelso • Sept. 15, 2022 -
Chipotle launches its Garlic Guajillo Steak in the metaverse
The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.
By Alicia Kelso • Sept. 13, 2022 -
RBI announces $400M marketing and remodel overhaul for Burger King
The company’s programs, Fuel the Flame and Royal Reset, aim to modernize the brand and remodel 800 restaurants by the end of 2025.
By Aneurin Canham-Clyne • Sept. 12, 2022 -
Starbucks is launching an NFT marketplace
Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes.
By Aneurin Canham-Clyne • Sept. 12, 2022 -
Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats
Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.
By Peter Adams • Sept. 7, 2022 -
What Starbucks’ bet on NFTs says about the future of loyalty
The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.
By Aaron Baar • Sept. 6, 2022 -
Survey: 88% of restaurant operators have neutral or positive outlook for 2023
Most operators say customers haven't reacted much to price changes, though 91% have raised prices, according to a Rewards Network report.
By Aneurin Canham-Clyne • Sept. 6, 2022 -
Krystal’s prototypes spark new life for once-bankrupt brand
Two years after a new owner bought Krystal out of Chapter 11, the brand plans to scale to 500 restaurants by 2027.
By Julie Littman • Sept. 1, 2022 -
Rubio’s Coastal Grill introduces a new rewards program
Rubio’s Rewards allows customers to cash in points in exchange for free menu items, with diners earning 10 points for every dollar spent.
By Alicia Kelso • Aug. 31, 2022 -
McDonald’s launches new program to support Black community leaders
The chain will select 10 applicants to receive financial resources and advertising support for their community-driven missions.
By Alicia Kelso • Aug. 29, 2022 -
Little Caesars deepens new NFL deal with TV spot, promotion
Amid its first moves as official pizza of the league, the chain partnered with Super Bowl-winning quarterback Matthew Stafford for a TV spot.
By Chris Kelly • Aug. 29, 2022