Marketing: Page 5

  • Taco John's storefront
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    Courtesy of Taco John's
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    Taco John’s abandons Taco Tuesday trademark, issues charity challenge

    Taco Bell CEO Mark King called the move a "shared victory for taco allies everywhere" but stopped short of taking up Taco John's challenge.

    By Chris Kelly • Updated July 19, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes from chains like Dunkin’ and Burger King seized the moment.

    By Peter Adams , Jessica Deyo • July 17, 2023
  • Homeroom Restaurant in Oakland, California Explore the Trendline➔
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    Permission granted by Homeroom
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    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
  • A photograph of Denise Lauer.
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    Courtesy of Marco's Pizza
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    Marco’s Pizza’s new CMO plans to catapult brand to national relevance

    Marco’s Pizza hired a new CMO as the brand looks to continue its considerable growth and become a nationally significant pizza brand.

    By • July 12, 2023
  • Taco Bell brings back coin drop game to boost mobile app
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    Courtesy of Taco Bell
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    Taco Bell revives coin drop game from aughts to boost mobile app

    The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

    By Chris Kelly • July 11, 2023
  • A portrait photograph of Anne Fischer, Wingstop's new Chief Growth Officer.
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    Permission granted by Wingstop
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    Wingstop hires former Papa Johns CMO as chief growth officer

    Anne Fischer will lead the company’s digital and marketing initiatives as it pursues a 4,000-unit footprint. 

    By • July 11, 2023
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Yum Brands inks AI-powered customer data partnership

    Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

    By • July 6, 2023
  • Denny's is bringing on a new exec to lead its information technology efforts.
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    Courtesy of Denny's
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    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By • June 29, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By Jessica Deyo • June 28, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice "Hot Line" featuring a celeb who made "that's hot" her catchphrase in the 2000s.

    By Chris Kelly • Updated June 27, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By Chris Kelly • June 21, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By Chris Kelly • June 21, 2023
  • A picture of Tania Davila, Dutch Bros CMO
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    Courtesy of Dutch Bros
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    Dutch Bros hires CKE exec as CMO

    Tana Davila will oversee brand and product marketing, creative and the company’s rewards program in her new role.

    By • June 20, 2023
  • Some rainbow colored Starbucks cups.
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    Courtesy of Starbucks
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    Starbucks unionization efforts

    Some Starbucks cafes have removed Pride decor. Corporate says it hasn’t banned the practice.

    Confusion over Pride decoration policy has sparked tension between Starbucks and its union, as major brands like Target and Anheuser-Busch InBev face threats for their pro-LGBTQ marketing.

    By • June 16, 2023
  • MOD Pizza
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    Permission granted by MOD Pizza
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    Mod Pizza lowers rewards threshold, adds redemption tiers

    Mod’s change bucks industry trends, as many brands are raising the cost to redeem core menu items or are otherwise reducing rewards discounts.

    By • June 15, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad. 

    By Chris Kelly • June 7, 2023
  • Chick-fil-A
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    Retrieved from Chick-fil-A on May 07, 2020
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    Chick-fil-A boosts order personalization on app

    App users can add ingredients to menu items via a tap-to-add or tap-to-subtract feature starting June 12, and some tweaks will cost extra. 

    By • June 6, 2023
  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    In yet another cultural play, the fast food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.

    By Chris Kelly • June 1, 2023
  • A hand holding a phone with an image promoting Panda Express' new rewards program.
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    Courtesy of Panda Express
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    Panda Express launches loyalty program nationwide

    The chain’s rewards scheme offers consumers 10 points for every dollar spent, with redemption possible after consumers accrue 200 points.

    By • May 30, 2023
  • Two business owners standing in front of their restaurant named Gadzooks on a sunny day.
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    Permission granted by Square
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    Sponsored by Square

    How this growing QSR uses tech to handle restaurant craziness

    Learn how a restaurant chain owner uses Square technology to keep his orders flowing.

    May 30, 2023
  • An image of customers sitting inside a restaurant.
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    Permission granted by TaKorean
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    How restaurants can get a slice of Gen Z’s $360B spending power

    This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.

    By • May 25, 2023
  • A branded image for BentoBox.
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    Courtesy of BentoBox
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    BentoBox: Reservation platforms are least popular tool for restaurant search

    Most diners rely on recommendations from friends and family, or on social media posts, when weighing new restaurants to try, per a survey. 

    By • May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
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    Courtesy of Chipotle
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    Chipotle gears up for a fight with Street Fighter 6 activation

    The fast casual giant is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch.

    By Sara Karlovitch • May 25, 2023
  • A hand holds a phone with an image of On the Border's loyalty rewards program on the screen. Behind is a large bowl of queso.
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    Courtesy of On the Border
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    On the Border shifts toward tiered loyalty

    The chain joins the likes of El Pollo Loco and Sweetgreen, which now offer different rewards levels, as pressure on brands to differentiate offerings grows.

    By • May 24, 2023
  • A customer scans his palm with an Amazon One device at a Panera cafe.
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    Courtesy of Panera
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    NFTs, personalization and biometric pay are shaping restaurant loyalty

    At the National Restaurant Association Show, experts and operators discussed how restaurants are innovating their rewards to stay competitive as inflation erodes diner spend. 

    By • May 22, 2023
  • An image of a menu board inside Fat Brand's first tri-branded location
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    Permission granted by Fat Brands
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    Fat Brands promotes QSR divison president to CMO

    Fat Brands’ leadership changes continue with the appointment of Jenn Johnston as CMO and the hire of two brand presidents to fill her duties at several brands. 

    By • May 18, 2023