Marketing: Page 2
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Courtesy of Wendy's
Wendy’s to spend $55M on breakfast ads
The burger chain hopes the marketing push will boost North American sales in the daypart to $6,000 a week per restaurant.
By Aneurin Canham-Clyne • Feb. 15, 2024 -
Courtesy of Smokey Bones
Smokey Bones revamps loyalty program
Members now receive five points for every dollar spent compared to one point, accelerating the rate in which points are accrued.
By Julie Littman • Feb. 9, 2024 -
Explore the Trendline➔
Permission granted by Homeroom
TrendlineIndependent restaurants
In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.
By Restaurant Dive staff -
kieferpix via Getty Images
OpinionWhat restaurants need to know about Valentine’s Day BOGO, marketing and menu items
Last year’s holiday drove a 34% lift in restaurant food sales compared to the daily average for the year, a boost operators can recreate, writes Julie Gregg, director of market insights and competitive intelligence at Toast.
By Julie Gregg • Feb. 8, 2024 -
Courtesy of Burger King
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Permission granted by Sweetgreen
Sweetgreen adds annual loyalty subscription for $100
Enrollment in the company’s rewards program was up 25% during the back half of 2023, and an annual option could further accelerate membership growth.
By Aneurin Canham-Clyne • Feb. 2, 2024 -
Justin Sullivan/Getty Images via Getty Images
Starbucks says ‘misperceptions’ of Middle East stance dragged US traffic
Visits to the coffee chain took a hit last quarter after customers called for a boycott of the brand when it sued Workers United over social media posts concerning Palestine.
By Aneurin Canham-Clyne • Feb. 2, 2024 -
Courtesy of Starbucks
Starbucks to capitalize on record loyalty membership with app improvements
Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
By Bryan Wassel • Feb. 1, 2024 -
Courtesy of McDonald's USA
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 31, 2024 -
Courtesy of IHOP
IHOP launches pancake of the month deal
The chain will offer a new pancake LTO every month, and loyalty members who partake are eligible for significant rewards.
By Aneurin Canham-Clyne • Jan. 29, 2024 -
Andrew Burton via Getty Images
Potbelly expands loyalty redemption options
The sandwich chain added dessert and side items to its redemption options and implemented spend-based tiers in its rewards platform.
By Aneurin Canham-Clyne • Jan. 23, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 12, 2024 -
Courtesy of Papa Johns
How Papa Johns plans to boost margins, store-level profitability
The second phase of the pizza chain’s Back to Better initiative will focus on a new nationwide marketing strategy, development incentives for franchisees and supply chain improvements in North America.
By Julie Littman • Jan. 10, 2024 -
Courtesy of Taco Bell
Taco Bell expands value menu
In a bid to boost value and increase digital engagement, Taco Bell is adding six value items and a veggie combo.
By Aneurin Canham-Clyne • Jan. 8, 2024 -
Courtesy of Kraft Heinz
Kraft Heinz partners with Taco Bell on kits bringing restaurant chain’s offerings to the home
The offerings — the first of several Taco Bell at Home innovations planned for this year by the long-time collaborators — will be sold at Walmart.
By Christopher Doering • Jan. 4, 2024 -
LeoPatrizi via Getty Images
Deep DivePersonalization will rule restaurant loyalty programs in 2024
Major chains are using real-time consumer data and artificial intelligence to provide more personalized perks, which may grow engagement even as diners’ emotional attachment to brands dips.
By Danielle McLean • Jan. 4, 2024 -
Courtesy of Starbucks
Starbucks will accept diners’ personal mugs for drive-thru, app orders
The chain has implemented new equipment and standardized its process for fulfilling personal cup orders following a 200 drive-thru-store test last year.
By Aneurin Canham-Clyne • Jan. 3, 2024 -
Courtesy of Chipotle
Chipotle curates workouts on Strava to support New Year’s resolutions
Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.
By Aaron Baar • Jan. 2, 2024 -
Retrieved from Burger King Brazil on December 21, 2023
Burger King turns hangovers into discounts with facial recognition
In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.
By Chris Kelly • Dec. 21, 2023 -
Retrieved from 7-Eleven.
How c-stores are using food, merch and more to boost holiday traffic
Whether it’s festive coffees, ugly sweaters or even a seasonally themed pic from Wally’s photo booth, c-stores are taking a variety of approaches to engaging customers.
By Christine Blank • Dec. 19, 2023 -
Permission granted by Papa Johns
Papa Johns taps The Martin Agency, Carat in agency shakeup
Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.
By Chris Kelly • Dec. 13, 2023 -
Courtesy of Pizza Hut
Pizza Hut celebrates delivery drivers with QR code doormat and free pizza
Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.
By Jessica Deyo • Dec. 11, 2023 -
Courtesy of Domino's Pizza
Q&AWhy Domino’s is awarding half a million dollars in snow plowing grants
Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an "experienced by few, seen by many" ethos.
By Chris Kelly • Dec. 4, 2023 -
Drazen Zigic via Getty Images
Sponsored by DIRECTV FOR BUSINESSMake your restaurant the entertainment go-to place with DIRECTV FOR BUSINESS
Ensure your restaurant is set up to keep your guests coming back week after week, season after season.
Dec. 4, 2023 -
Courtesy of McDonald's
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
For its latest nostalgia play, the chain teamed with multifaceted artist and influencer Kerwin Frost to put a new spin on the iconic collectibles.
By Chris Kelly • Nov. 30, 2023 -
Courtesy of Subway
Subway will bring footlong cookie to permanent menu
When the sandwich chain debuted the oblong dessert at a Miami “Cookieway” pop-up last year, supply ran out in less than two hours.
By Aneurin Canham-Clyne • Nov. 29, 2023
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