Marketing: Page 2


  • McDonald’s to sell Krispy Kreme doughnuts in Louisville

    Three doughnut varieties will be available for in-restaurant and drive-thru purchases at nine McDonald’s units starting Oct. 26. 

    By Oct. 18, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
    Image attribution tooltip
    Courtesy of Domino's

    Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

    At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

    By Peter Adams • Oct. 18, 2022
  • An image showing some of Dunkin's branding pasted on the side of a building.
    Image attribution tooltip
    Courtesy of Dunkin'

    Dunkin’ fans, angered by rewards changes, say brand has lost its identity

    The minimum cost of a coffee, measured in loyalty points, increased by about 25%, and some diners say the changes have made them switch to alternatives.

    By Oct. 13, 2022
  • An image showing a hang raising a cup of Starbucks iced coffee with a Delta aircraft in soft-focus in the background.
    Image attribution tooltip
    Courtesy of Starbucks

    Starbucks, Delta link rewards programs

    Starbucks customers can now earn Delta SkyMiles by buying coffee, as well as double points on purchases made on days they travel with Delta. 

    By Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
    Image attribution tooltip
    Retrieved from Business Wire on October 11, 2022

    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By Peter Adams • Oct. 12, 2022
  • A promotional image for BurgerFi's ongoing brand overhaul.
    Image attribution tooltip
    Courtesy of BurgerFi

    BurgerFi launches marketing and loyalty overhaul

    The chain is revamping its app and website to increase the channels through which customers can access rewards, as part of a broader brand redesign.

    By Oct. 11, 2022
  • Chipotle Boorito promo art
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By Jessica Deyo • Oct. 11, 2022
  • A promotional image for Zaxby's new rewards program.
    Image attribution tooltip
    Courtesy of Zaxby's

    Zaxby’s revamps loyalty program and mobile app

    The chicken chain’s Zax Rewardz offering replaces the existing Zax Fanz Club with a points-for-dollars system.

    By Oct. 11, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
    Image attribution tooltip
    Permission granted by McDonald's USA

    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the meals.

    By Peter Adams • Updated Oct. 10, 2022
  • A picture of branding on a Dunkin' location
    Image attribution tooltip
    Courtesy of Dunkin'

    Dunkin’ rewards members can now earn points twice as fast

    The chain’s new offering, Dunkin’ Rewards, lowers the threshold to start redeeming points and increases flexibility in how customers can use rewards. 

    By Oct. 7, 2022
  • A group of diverse young people eat Burger King in front of a grey house.
    Image attribution tooltip
    Courtesy of Burger King

    Burger King crowns the consumer king with new ‘You Rule’ tagline

    A new campaign debuting Oct. 10 puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.

    By Sara Karlovitch • Oct. 7, 2022
  • Revamped Jamba smoothie-making robot
    Image attribution tooltip
    Permission granted by Jamba by Blendid

    Jamba gives smoothie robot human-esque makeover

    The first revamped bot debuted at the Ackerman Student Union on UCLA’s campus in Los Angeles, and will soon roll out to more locations.

    By Oct. 6, 2022
  • An image fo Arby's incoming CMO, Rita Patel
    Image attribution tooltip
    Courtesy of Arby's

    Inspire moves Buffalo Wild Wings CMO to Arby’s

    Rita Patel will be responsible for the brand’s strategy, menu changes, advertising and marketing communications.

    By Oct. 5, 2022
  • Pete Davidson for Taco Bell
    Image attribution tooltip
    Courtesy of Taco Bell

    Pete Davidson pairs new Taco Bell breakfast item with an apology

    The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.

    By Sara Karlovitch • Oct. 4, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
    Image attribution tooltip
    Permission granted by McDonald's USA

    McDonald’s repackages Happy Meals for adults with cult streetwear label

    Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

    By Peter Adams • Sept. 30, 2022
  • One of P.F. Chang's flagship locations.
    Image attribution tooltip
    Courtesy of P.F. Chang's

    P.F. Chang’s adds subscription tier to loyalty program

    The monthly $6.99 service, which offers rewards and unlimited delivery, is one of few such programs among casual chains, CEO Damola Adamolekun said.

    By Sept. 28, 2022
  • Image from Sonic's "Mmm Sonic" campaign
    Image attribution tooltip
    Courtesy of Sonic

    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By Chris Kelly • Sept. 28, 2022
  • A selection of Carl's Jr. and Hardee's food with new branding
    Image attribution tooltip
    Courtesy of CKE Restaurants Holdings, Inc.

    Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

    The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.

    By Chris Kelly • Sept. 23, 2022
  • Dunkin's digital store
    Image attribution tooltip
    Permission granted by Dunkin'

    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By Peter Adams • Sept. 22, 2022
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
    Image attribution tooltip
    Courtesy of Panera

    Panera will allow loyalty customers to choose rewards

    MyPanera members, who already receive perks based on frequency of visits, spend and preferences, will have multiple options to redeem instead of pre-selected rewards. 

    By Sept. 20, 2022
  • Starbucks Pumpkin Spice Latte
    Image attribution tooltip
    Courtesy of Starbucks

    Report: Starbucks, Dunkin’ score traffic bump from pumpkin spice lattes

    Placer.ai finds visits at Starbucks and Dunkin’ rose nearly 26% and nearly 10%, respectively, in the week following their fall menu launches.

    By Alicia Kelso • Sept. 20, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
    Image attribution tooltip
    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Chris Kelly • Sept. 19, 2022
  • White Castle launched a loyalty program nationwide September 2020.
    Image attribution tooltip
    Courtesy of White Caslte

    Study: Consumers return to dine-in and want loyalty programs

    Nearly 90% of diners are interested in joining a loyalty program, especially if it offers savings, as inflation impacts spending, a TouchBistro survey finds. 

    By Alicia Kelso • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
    Image attribution tooltip
    Courtesy of Chipotle

    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    RBI announces $400M marketing and remodel overhaul for Burger King

    The company’s programs, Fuel the Flame and Royal Reset, aim to modernize the brand and remodel 800 restaurants by the end of 2025.

    By Sept. 12, 2022