Marketing: Page 2


  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
    Image attribution tooltip
    Courtesy of Jack in the Box

    Jack in the Box welcomes back most famous employee Mark Hamill

    Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt.

    By Chris Kelly • Aug. 1, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
    Image attribution tooltip
    Courtesy of Chipotle

    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain's acceptance of cryptocurrency payments and enables players to win digital currency or promo codes.

    By Jessica Deyo • July 25, 2022
  • Homeroom Restaurant in Oakland, California Explore the Trendline
    Image attribution tooltip
    Permission granted by Homeroom
    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
  • A person with blond hair and braids in a blue sweater colors with a red crayon at a restaurant table, a menu on their left.
    Image attribution tooltip
    Jesse Grant/Getty Images via Getty Images

    Chili's names George Felix as new CMO

    The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s. 

    By Sara Karlovitch • July 20, 2022
  • El Torito's drinks and food on display as part of the brand's 2019 Cinco De Mayo promotion.
    Image attribution tooltip
    Courtesy of El Torito

    El Torito's parent company launches loyalty program across brands

    Xperience Restaurant Group’s rewards offering allows customers at Chevys, El Torito and Acapulco to accrue and spend points across brands. 

    By July 19, 2022
  • A group of people are enjoying their meal at a bright restaurant while one looks on a smartphone.
    Image attribution tooltip
    Geber86 via Getty Images
    Sponsored by Cybersource

    Latent loyalty: How restaurants can improve customer retention and profits through a digital-first loyalty program

    Restaurants need the right partners to help them identify customers offering them promotions that lead to increased loyalty.

    July 11, 2022
  • Metaverse and Blockchain Technology Concepts. Person with Glasses try to Touching Object for Experiences of Metaverse Virtual World. Futuristic Tone
    Image attribution tooltip
    BlackSalmon via Getty Images

    Report: 38% of consumers interested in metaverse would add restaurant purchases to experience

    Twenty percent of consumers are familiar with the metaverse and 18% have participated in the virtual environment, Paytronix and PYMNTS research finds. 

    By July 7, 2022
  • Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle rolls up texting, sports and loyalty to drive results

    Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

    By Robert Williams • July 5, 2022
  • Image attribution tooltip
    chameleonseye via Getty Images

    McDonald's franchisees ditch Dollar Drinks as inflation stings

    Some stores have dropped the long-standing beverage promotion and are marketing value meals instead, The Wall Street Journal reports.

    By July 5, 2022
  • Illustration promoting McDonald's Camp McDonald's mobile app experience running in July.
    Image attribution tooltip
    Permission granted by McDonald's USA

    McDonald's stakes out virtual summer camp in mobile app

    Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

    By Peter Adams • June 30, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen launches digital feature to reward customers for meeting goals

    Rewards and Challenges is part of the company’s strategy to test different loyalty elements as it works toward deploying a loyalty program in 2023. 

    By June 27, 2022
  • Image attribution tooltip
    Courtesy of Wendy's

    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By Chris Kelly • June 21, 2022
  • McDonald's works to diversify marketing pipeline with non-profit partnership
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By Chris Kelly • June 7, 2022
  • Two Women Enjoying Lunch Date In Delicatessen Restaurant
    Image attribution tooltip

    monkeybusinessimages/istockphoto.com

    Sponsored by Vericast

    The restaurant industry is reaching a tipping point – here's what to do now

    In an environment of rising prices, well-timed incentive marketing campaigns can inspire action with your guests.

    June 6, 2022
  • Header Image
    Image attribution tooltip
    CasarsaGuru via Getty Images
    Sponsored by Waze

    Fueled up or out of gas?

    How restaurants can best draw in additional foot traffic with a mix of strategic advertising strategies and promotions this summer.

    May 31, 2022
  • Pizza Hut metaverse
    Image attribution tooltip
    Courtesy of Pizza Hut

    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    Visitors to the sandwich chain's virtual restaurant can build and order a "Metasandwich," while the pizza marketer is dropping into ComplexLand.

    By Peter Adams • May 26, 2022
  • Carl's Jr. Hardees Jurassic World promotion
    Image attribution tooltip
    Courtesy of CKE Restaurants
    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By Chris Kelly • May 26, 2022
  • Noodles & Company cauliflower gnocchi
    Image attribution tooltip
    Permission granted by Noodles & Company

    Noodles & Company gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By Robert Williams • May 20, 2022
  • Domino's mind-ordering app promoting Stranger Things fourth season. Retrieved by Marketing Dive on May 16, 2022
    Image attribution tooltip
    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Peter Adams • Updated May 17, 2022
  • Person holds phone in Starbucks store
    Image attribution tooltip
    Retrieved from Starbucks on May 04, 2022

    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

    By Natalie Koltun • May 6, 2022
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

    By Chris Kelly • May 5, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By Chris Kelly • May 3, 2022
  • Image attribution tooltip
    Courtesy of Panera

    Panera partners with T-Pain and Ntwrk to promote chicken sandwich

    The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

    By Sara Karlovitch • May 2, 2022
  • Image attribution tooltip
    Courtesy of McDonald’s USA

    McDonald's spotlights Latino film talent to boost industry representation

    In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns.

    By Chris Kelly • April 28, 2022
  • Image attribution tooltip
    Courtesy of Kentucky Fried Chicken

    KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

    Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.

    By Chris Kelly • April 27, 2022
  • Taco Bell drag brunch
    Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By Peter Adams • April 25, 2022