Marketing: Page 2


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    Scott Olson via Getty Images

    Dos Toros faces class action suit over 'humanely raised' meat claims

    The complaint alleges Dos Toros' pork and chicken suppliers raise animals in facilities without outdoor access, despite the chain's claims to the contrary.

    By March 28, 2022
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    iStock.com/PrathanChorruangsak

    Sponsored by BentoBox

    8 restaurant marketing tactics to try in 2022

    Modern restaurant marketing entails a lot more than creating ads or maintaining a social media page. It requires restaurants to leave their comfort zones, test new tactics and measure what moves the needle. 

    March 28, 2022
  • Explore the Trendline
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    Trendline

    Independent restaurants

    In an industry built on in-person interactions and long-term relationships with customers, the pandemic has dealt a serious blow to independent operators, but many have pivoted and found new ways to reach diners.

    By Restaurant Dive staff
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    Courtesy of Burger King

    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By Chris Kelly • March 25, 2022
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    Alexander Farnsworth via Getty Images
    Opinion

    4 strategies to beat QSR's biggest reward challenges

    A rewards program can help make sense of customer characteristics that are considerably variable, writes Jenn McMillen, founder of Incendio.

    By Jenn McMillen • March 25, 2022
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    Courtesy of McDonald's

    BTIG: McPlant faces tepid sales in test markets

    Trials of the meat-free burger in Texas and California are seeing expected sales volumes more than 50% below predicted levels at some locations.

    By March 24, 2022
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    Courtesy of CKE

    CKE launches loyalty program across Hardee's, Carl's Jr.

    Customers who sign up for the rewards offering will receive free sandwiches and other perks as loyalty competition intensifies in the fast food space. 

    By March 23, 2022
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    Courtesy of Arby's

    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By Chris Kelly • March 23, 2022
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    Retrieved from McDonald's via Twitter on March 21, 2022

    McDonald's brings back Szechuan Sauce as mobile app exclusive

    Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

    By Peter Adams • March 21, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By Chris Kelly • March 21, 2022
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    Courtesy of Chili's

    Chili's opens e-commerce shop to celebrate 47th birthday

    The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.

    By Chris Kelly • March 11, 2022
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    Courtesy of Burger King
    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By Chris Kelly • March 8, 2022
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    Courtesy of Jack in the Box

    Jack in the Box trolls McDonald's over broken ice cream machines

    The first effort from the QSR's new public relations and integrated campaigns agency of record uses competitive sparring tactics to tap into culture.

    By Chris Kelly • March 3, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the QSR category.

    By Peter Adams • March 1, 2022
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    Permission granted by Taco Bell

    Taco Bell's subscription service increased rewards members by 20%

    Taco Lover's Pass subscribers visit three times more often than non-members and close to half of transactions included more than one taco.

    By Feb. 23, 2022
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    Courtesy of QDOBA

    Qdoba announces two-tiered loyalty program

    The Mexican chain's revamped rewards offering lets customers earn one point for every dollar spent, and 125 points earns a free entree.

    By Feb. 18, 2022
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    Courtesy of KFC

    KFC selects MullenLowe as AOR to complete marketing makeover

    Wieden + Kennedy had handled the QSR's creative account since 2015.

    By Chris Kelly • Feb. 15, 2022
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    Retrieved from Applebee's on February 08, 2022
    Q&A

    Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

    Joel Yashinsky details how authenticity is at the heart of a new campaign that focuses on regulars and follows a viral hit song that mentions the brand.

    By Chris Kelly • Feb. 14, 2022
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    Michael Thomas via Getty Images

    Burger King puts creative, media accounts into review as RBI reshape continues

    Sister brands Popeyes and Tim Hortons are also looking for a new media agency in the U.S.

    By Chris Kelly • Feb. 7, 2022
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    sanjeri via Getty Images
    Sponsored by FedEx Office

    The case for a more modern approach to restaurant marketing materials

    While traditional printing and shipping processes may pose challenges, a modern approach to restaurant marketing material production can help save time and money.

    Feb. 7, 2022
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    Courtesy of DoorDash

    Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

    The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

    By Chris Kelly • Feb. 3, 2022
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    Courtesy of McDonald’s USA

    McDonald's enlists fashion designer for Lunar New Year celebration in metaverse

    An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.

    By Peter Adams • Jan. 31, 2022
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    Courtesy of Domino's

    Domino's introduces $3 credits for carryout customers

    Diners can earn these "tips," which go toward future carryout purchases, on $5-plus online takeaway orders every day between Jan. 31 and May 22.

    By Jan. 31, 2022
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    Permission granted by On the Border

    On the Border to launch new loyalty app amid brand turnaround

    The app, which drops on Feb. 2,  will allow diners to track loyalty points, order and complete lunch visits more quickly, CMO Edithann Ramey said.

    By Jan. 28, 2022
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    Courtesy of Roti

    Roti offers customers $10 credit to download loyalty app

    The fast casual's promotion highlights the premium restaurants are placing on loyalty and digital engagement.

    By Jan. 26, 2022
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    Courtesy of Taco Bell

    Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

    The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

    By Natalie Koltun • Jan. 20, 2022