Marketing: Page 2

  • Jack in the Box video game
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    Courtesy of Jack in the Box
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    Jack in the Box launches AI-powered in-app game to deliver value

    DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.

    By Aaron Baar • Oct. 3, 2025
  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast casual chain into a national brand

    As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

    By Chris Kelly • Oct. 2, 2025
  • Homeroom Restaurant in Oakland, California Explore the Trendline➔
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    Permission granted by Homeroom
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    Trendline

    Independent restaurants

    Dining room refreshes, menu innovation and other unique offerings can help independents stand out from competitors, win new customers and keep existing ones coming back. 

    By Restaurant Dive staff
  • A photograph of a brick building with signage that says "Krystal"
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    Permission granted by Krystal
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    Krystal launches first loyalty program

    Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

    By • Oct. 1, 2025
  • A man stands on a stage talking
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    Julie Littman/Restaurant Dive
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    9 restaurant industry trade shows to attend in 2026

    Next year is jam-packed with restaurant conferences and trade shows that will cover key topics for the sector, ranging from franchising and menu development to economic forecasts.

    By Restaurant Dive Staff • Updated Nov. 3, 2025
  • A hand dips a chicken tender into a sauce
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    Courtesy of The Wendy's Company
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    Wendy’s chicken tenders are here

    The brand teased the addition of chicken tenders on its August earnings call, following the lead of McDonald’s and Taco Bell, which both added chicken strips this year.

    By • Sept. 30, 2025
  • A burritio, chips, drink, side of queso and some salsas.
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    Courtesy of Moe's Southwest Grill
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    Moe’s Southwest Grill adds value meal for under $10

    The fast casual sector is facing value pressure from both directions, as QSRs cut combo prices and casual dining emphasizes holistic value.

    By • Sept. 24, 2025
  • An image of a store sign that says Shake Shack. To the left is a green neon sign of a burger
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    Joe Raedle via Getty Images
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    Shake Shack appoints first chief brand officer

    Michael Fanuele, who has consulted for Shake Shack since early this year, joins the chain as it increases paid media ad spend and marketing.

    By • Sept. 23, 2025
  • Taco Bell's $5, $7 and $9 luxe boxes. Each combo meal contains several items, a side and a drink.
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    Courtesy of Taco Bell
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    Taco Bell promotes execs focused on branding, technology

    As the chain works to triple its international store count in five years, these new executive promotions can help replicate the brand’s U.S. success abroad.

    By • Sept. 22, 2025
  • An image of several food items on a table from First Watch's LTO menu with two people partially in view in the background
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    Permission granted by First Watch
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    Morning meal traffic grows as food spending stays high

    Protein-heavy items, the breakfast daypart and dishes without artificial colors are the big winners from H1 2025, according to a Circana report.

    By • Sept. 22, 2025
  • A photograph of a menu with Cracker Barrel branding
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    Joe Raedle via Getty Images
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    Cracker Barrel forecasts 8% traffic drop from logo backlash

    The chain saw 5.4% same-store sales growth in the quarter, but its recent logo controversy derailed ongoing performance improvements.

    By • Sept. 18, 2025
  • Taco Bell drive-through
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    Courtesy of Yum Brands
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    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Execs at the fast food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands.

    By Chris Kelly • Sept. 17, 2025
  • An imae of a white and beige restaurant with red awnings. The center is a logo of a person wearing glasses.
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    Justin Sullivan via Getty Images
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    KFC hires Wingstop marketer as CMO to fire up comeback plan

    Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted from CMO to president in April.

    By Chris Kelly • Sept. 15, 2025
  • Plates of breakfast food.
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    Courtesy of IHOP
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    IHOP offers $6 value menu daily

    The breakfast chain could be looking to replicate sister brand Applebee’s success in using expanded value offerings to drive traffic.

    By • Sept. 15, 2025
  • A person on a smartphone walks by a Shake Shack restaurant
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    Joe Raedle via Getty Images
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    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

    By Chris Kelly • Sept. 12, 2025
  • Chipotle
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    Courtesy of Chipotle
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    Chipotle is cheaper than competitors, but consumers haven’t noticed: BTIG

    The Mexican fast casual brand has a significant pricing advantage over competitors like Sweetgreen, but it is still facing value-perception problems.

    By • Sept. 11, 2025
  • A smiling white man in a suit. He's wearing a jacket with peaked lapels and no tie, for what it's worth.
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    Permission granted by Starbucks
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    By the numbers: Starbucks’ first year under CEO Brian Niccol

    What’s changed 12 months after the chain’s dramatic restaurant leadership shakeup? The numbers reveal a mix of store growth, declining comp sales and continued labor strife. 

    By • Sept. 9, 2025
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Yum prepares for CEO swap with more exec changes

    As Chris Turner prepares to take over Yum, Taco Bell’s parent company promoted three leaders, including a CFO, and will add a chief scale officer role.

    By • Sept. 9, 2025
  • A person wearing a black suite smiles at the camera
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    Courtesy of Portillo's
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    Portillo’s hires Marco’s Pizza exec as CMO

    Denise Lauer will help enhance the fast casual chain’s digital capabilities and boost guest engagement and brand awareness.

    By • Sept. 8, 2025
  • Three pumpkin themed coffee drinks from Starbucks. Two are iced, one is hot and has whipped cream.
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    Courtesy of Starbucks
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    Starbucks’ Pumpkin Spice Latte broke records. Is that enough?

    CEO Brian Niccol said the chain had its strongest sales Tuesday ever, and Placer.ai data showed the launch outpaced rivals’ fall LTO debuts.

    By • Sept. 8, 2025
  • Checkers and Rally's meal
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    Courtesy of Checkers and Rally's
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    Why Checkers and Rally’s are keeping the pedal to the metal on value

    CMO Scott Johnson explains how the sister chains built on a new brand platform via a partnership with rapper GloRilla as the QSR value wars persist.

    By Chris Kelly • Sept. 8, 2025
  • An empty Starbucks redesigned with lots of green and open space.
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    Courtesy of Starbucks
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    An inside look at Starbucks’ coffeehouse redesign

    With 1,000 renovations and new builds set to incorporate warmer colors, more seating and experiential changes, Starbucks may be on its way to physically restoring its coffeehouse-vibe.

    By • Sept. 5, 2025
  • A hand holds a smartphone with the screen showing different rewards available from Sweetgreen's rewards program.
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    Permission granted by Sweetgreen
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    Sweetgreen hires former Taco Bell exec as chief commercial officer

    Zipporah Allen, a major architect of Taco Bell’s digital transformation, has joined the embattled salad brand as it looks to rebuild traffic and sales.

    By • Sept. 2, 2025
  • A photograph of a menu with Cracker Barrel branding
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    Joe Raedle via Getty Images
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    Opinion

    Cracker Barrel: Another case of the blanding of branding

    Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or retire, writes Jon Shapiro, chief creative officer of brand experience at PV&COHO.

    By Jon Shapiro • Sept. 2, 2025
  • A bowl loaded with Chipotle's Carne Asada LTO.
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    Courtesy of Chipotle
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    Chipotle brings back Carne Asada to cure sliding sales

    The return of the highly anticipated protein could help the fast casual giant kick a sales slump that has so far proved resistant to LTOs.

    By • Sept. 2, 2025
  • A photograph of a yellow sign with Denny's in red.
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    Justin Sullivan via Getty Images
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    Denny’s adds 5 Slams for $5

    After sunsetting its $2-$4-$6-$8 value play, the casual dining brand is focused on time-limited promotions centering on meals.

    By • Aug. 27, 2025