Marketing: Page 26
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Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.
By Peter Adams • Sept. 8, 2020 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings sells season passes to feed and entertain NFL fans
The chain returns to experiential marketing with an effort to appeal to customers who are eager to return to normal activities and those who are sticking close to home.
By Tatiana Walk-Morris • Sept. 4, 2020 -
Courtesy of Uber Eats
Uber Eats unveils first ad format with sponsored restaurant listings
To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.
By Robert Williams • Aug. 31, 2020 -
Courtesy of El Pollo Loco
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
By Chris Kelly • Aug. 27, 2020 -
Retrieved from McDonald's on August 27, 2020
McDonald's goes toe-to-toe with Wendy's with its spicy McNuggets LTO
The chain will launch the item Sept. 16, about a year after Wendy's brought its spicy nuggets back, which is boosting same-store sales.
By Emma Liem Beckett • Aug. 27, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Permission granted by Popeyes
Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's eve event in August.
By Dianna Christie • Aug. 19, 2020 -
Buffalo Wild Wings names Target brand manager as new marketing chief
Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.
By Peter Adams • Aug. 11, 2020 -
25% of diners place online orders multiple times a week, study shows
Twenty-seven percent of guests surveyed by Toast said they plan to order more takeout and 23% said they plan to order more delivery compared to before the novel coronavirus pandemic, suggesting online ordering demand will only grow.
By Alicia Kelso • Aug. 4, 2020 -
Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
By Dianna Christie • Aug. 4, 2020 -
Courtesy of Domino's
Domino's promotes Art D'Elia to marketing chief
The move comes as the chain is reaping the benefits of a strong digital focus as stay-at-home orders prompt consumers to order in rather than dine out.
By Dianna Christie • Aug. 3, 2020 -
McDonald's boosts marketing budget by $200M to drive recovery
The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.
By Robert Williams • July 30, 2020 -
Courtesy of Popeyes
Popeyes urges fans to prank family members with autocorrect campaign
In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.
By Robert Williams • July 28, 2020 -
Retrieved from Starbucks on July 22, 2020
Starbucks will add more ways to pay, earn rewards this fall
Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, credit/debit cards and mobile wallets.
By Alicia Kelso • July 22, 2020 -
Permission granted by Wendy's
Wendy's launches loyalty program as part of digital growth
The initiative, which will reward customers no matter how they order, is part of the chain's plans to make digital sales 10% of overall sales by 2024.
By Julie Littman • July 22, 2020 -
Courtesy of DoorDash
DoorDash launches 'Without Restaurants' campaign to help ailing eateries
As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.
By Robert Williams • July 21, 2020 -
Dunkin' commits to P&G cleaning products to lure customers back inside
Co-branded stickers will appear on front doors, drive-thrus and in restrooms of participating locations to indicate frequent cleaning with brands like Comet.
By Dianna Christie • July 17, 2020 -
Kura Sushi reports $9.2M net loss in Q3
The sushi chain was hit hard by the COVID-19 crisis, bypassing analysts' predictions of $6.5 million lost.
By Alicia Kelso • July 16, 2020 -
Deep Dive
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far, including marketing by Chipotle and KFC, came in the wake of the pandemic's changes to the landscape as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 16, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
By Robert Williams • July 13, 2020 -
Retrieved from Starbucks on June 03, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
Courtesy of Burger King Finland
Burger King Finland turns McDonald's into delivery hot spots
The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.
By Robert Williams • July 6, 2020 -
Subway shifts $5 Footlong promotion to digital-only after slow traffic
The change comes just two weeks after the deal was introduced, adding more woes to this controversial menu item.
By Alicia Kelso • July 2, 2020 -
McDonald's puts reopening on hold for 3 weeks as COVID-19 spreads
Roughly 2,200 of the chain's U.S. locations are open for limited dine-in service, and the fast food giant said operators can continue to let diners eat inside if local municipalities allow it.
By Emma Liem Beckett • July 2, 2020
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