Marketing: Page 22
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Courtesy of Panera
Panera expands beverage subscription to include all self-serve drinks
For $10.99 per month, customers can access free self-serve drinks. To help inaugurate the program, the company is debuting caffeinated lemonades.
By Aneurin Canham-Clyne • April 19, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
Why McDonald’s leveraged buzzy Szechuan sauce to boost its app
Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.
By Robert Williams • April 18, 2022 -
Explore the Trendline➔
Permission granted by Homeroom
TrendlineIndependent restaurants
Dining room refreshes, menu innovation and other unique offerings can help independents stand out from competitors, win new customers and keep existing ones coming back.
By Restaurant Dive staff -
Getty Images
OpinionGen Z is attracted to flexible restaurant jobs. But what makes them stay?
Positive corporate culture and authentic, charitable missions may be better means to retain these young workers than increased hourly rates amid the Great Resignation, writes Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade.
By Tim Weiderhoft • April 14, 2022 -
Courtesy of Yelp
Yelp adds eco-friendly business search filter
Searchable attributes like "provides reusable tableware" or "bring your own container allowed" will make it easier for consumers to find businesses that have adopted sustainable practices, the company said.
By Alicia Kelso • April 13, 2022 -
Courtesy of Baskin-Robbins
Baskin-Robbins scoops up brand refresh
The 77-year-old chain encourages people to appreciate life's moments through the tagline "Seize the Yay," an ad campaign, new flavors and merchandise.
By Natalie Black (Koltun) • April 12, 2022 -
Courtesy of IHOP
IHOP opens International Bank of Pancakes with sunny influencer push
The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.
By Peter Adams • April 11, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle lets Roblox players roll virtual burritos into real food
The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.
By Chris Kelly • April 5, 2022 -
Getty Images
Sponsored by WazeGet your slice of the pie
As we enter year three of the pandemic, restaurants are still experimenting with the perfect recipe for boosting customer traffic and profits. Yet one subsection of the industry made it through these tumultuous years largely unscathed: pizzerias.
April 4, 2022 -
Courtesy of Meta
Wendy's opens metaverse restaurant in Horizon Worlds
Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.
By Chris Kelly • March 31, 2022 -
Courtesy of Pizza Hut
Pizza Hut rides 'struggle bus' with experiential push
After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"
By Chris Kelly • March 30, 2022 -
Spencer Platt via Getty Images
Opinion4 ways data is helping restaurants reinvent themselves in 2022
The value of building long-term relationships with diners can be the difference between meaningful growth or a struggling business, writes Dan Silver, SVP of marketing at GroundTruth.
By Dan Silver • March 28, 2022 -
Permission granted by Dunkin'
Dunkin' CMO departs after 9 months
While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.
By Peter Adams • March 28, 2022 -
Scott Olson via Getty Images
Dos Toros faces class action suit over 'humanely raised' meat claims
The complaint alleges Dos Toros' pork and chicken suppliers raise animals in facilities without outdoor access, despite the chain's claims to the contrary.
By Alicia Kelso • March 28, 2022 -
iStock.com/PrathanChorruangsak
Sponsored by BentoBox8 restaurant marketing tactics to try in 2022
Modern restaurant marketing entails a lot more than creating ads or maintaining a social media page. It requires restaurants to leave their comfort zones, test new tactics and measure what moves the needle.
March 28, 2022 -
Courtesy of Burger King
Burger King serves up poop emoji ice cream to highlight clean ingredients
From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.
By Chris Kelly • March 25, 2022 -
Alexander Farnsworth via Getty Images
Opinion4 strategies to beat QSR's biggest reward challenges
A rewards program can help make sense of customer characteristics that are considerably variable, writes Jenn McMillen, founder of Incendio.
By Jenn McMillen • March 25, 2022 -
Courtesy of CKE
CKE launches loyalty program across Hardee's, Carl's Jr.
Customers who sign up for the rewards offering will receive free sandwiches and other perks as loyalty competition intensifies in the fast food space.
By Aneurin Canham-Clyne • March 23, 2022 -
Courtesy of Arby's
Arby's CMO dishes on Pusha T diss track
To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.
By Chris Kelly • March 23, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
McDonald's brings back Szechuan Sauce as mobile app exclusive
Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."
By Peter Adams • March 21, 2022 -
Courtesy of Spotify Media Kit
How podcasts are helping brands meet DEI commitments
Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.
By Chris Kelly • March 21, 2022 -
Courtesy of Chili's
Chili's opens e-commerce shop to celebrate 47th birthday
The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.
By Chris Kelly • March 11, 2022 -
Courtesy of Burger King
Deep DiveHow QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
By Chris Kelly • March 8, 2022 -
Courtesy of Jack in the Box
Jack in the Box trolls McDonald's over broken ice cream machines
The first effort from the QSR's new public relations and integrated campaigns agency of record uses competitive sparring tactics to tap into culture.
By Chris Kelly • March 3, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the QSR category.
By Peter Adams • March 1, 2022 -
Permission granted by Taco Bell
Taco Bell's subscription service increased rewards members by 20%
Taco Lover's Pass subscribers visit three times more often than non-members and close to half of transactions included more than one taco.
By Alicia Kelso • Feb. 23, 2022
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