Marketing: Page 22
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Courtesy of KFC Canada
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
Former CEO Greg Creed and CMO Ken Muench went deep on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.
By Peter Adams • June 17, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
One in a Milli will be exclusively available to diners in Los Angeles via Uber Eats, and launches as the chain plans to open up to eight ghost kitchens in three states through Reef Technology this summer.
By Chris Kelly • June 15, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Permission granted by BentoBox / Evan Sung
Sponsored by BentoBoxThe 9 essential elements of a restaurant website
How does your restaurant’s website stack up? Learn the nine essential elements of a restaurant website.
June 14, 2021 -
Courtesy of Burger King
Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 9, 2021 -
andresr via Getty Images
Sponsored by AtmosphereThe secret sauce to attracting (and keeping) customers? Your TV
The restaurant industry must figure out how to tactfully attract and maintain customers in the face of rapidly changing guidelines and increased competition.
June 7, 2021 -
Report: Chick-fil-A triples Popeyes' share of chicken sandwich delivery spend
Almost two years after the chicken sandwich wars began, Edison Trends data shows Chick-fil-A captured 41% of money spent, followed by McDonald's and then Popeyes.
By Emma Liem Beckett • June 4, 2021 -
Permission granted by DoorDash
Delivery companies settle allegations of discrimination in Arizona
The state's attorney general's office claimed promotions offered by DoorDash, Uber Eats and Postmates to waive delivery fees for Black-owned merchants in 2020 discriminated against non-Black-owned restaurants and their patrons.
By Julie Littman • June 4, 2021 -
Courtesy of McDonald's
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.
By Asa Hiken • June 4, 2021 -
Permission granted by BentoBox / Evan Sung
Sponsored by BentoBoxHow to choose a restaurant website design company
Learn how a 100%-hospitality-focused website design company benefits new restaurants.
June 1, 2021 -
Courtesy of Sweetgreen
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'
The overhaul has been in the works for the past year and is now being implemented across marketing and advertising, social media, physical store design, digital signage, packaging and employee uniforms.
By Peter Adams • May 27, 2021 -
Courtesy of Chipotle
Q&AWhy Chipotle tapped Discord in its push for fresh recruitment tactics
Chipotle's Director of Talent Acquisition Michael Miller dishes on the burrito giant's hiring event hosted by the instant messaging platform.
By Katie Clarey • May 26, 2021 -
Courtesy of Yelp
Yelp adds LGBTQ-owned business search filter
Searches for LGBTQ-owned businesses on the platform jumped by more than 150% in April versus one year ago.
By Alicia Kelso • May 24, 2021 -
Leon Neal via Getty Images
Donatos turns to 'dinnerviews' to find job applicants
The "dinnerviews" consist of walk-in interviews that don't require an appointment, at which jobs can be offered "on the spot." Applicants will then receive a certificate for a free, large one-topping pizza.
By Kathryn Moody • May 24, 2021 -
Permission granted by Lamb Weston®
Sponsored by Lamb Weston®How hashtag holiday-themed limited-time offers can help boost your bottom line
A great way to develop a successful LTO program is by aligning it with hashtag holidays.
May 24, 2021 -
McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices
In January, the media mogul's amended complaint got the go-ahead from a federal judge after a previous version was dismissed due to a lack of sufficient evidence.
By Peter Adams • Updated June 2, 2022 -
Courtesy of PR Newswire
Chuck E. Cheese debuts mobile app and rewards program
The eatertainment chain is angling to lure customers with an omnichannel approach that provides incentives for in-store, online and mobile orders.
By Alicia Kelso • May 20, 2021 -
Retrieved from Taco Bell on August 20, 2020
Deep DiveYum ramps up transformation with new tech deals. How will they impact marketing?
Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest.
By Peter Adams • May 17, 2021 -
Anchiy via Getty Images
Sponsored by WazeRoad trip! How restaurants can reach visitors and locals on the move
As people begin to plan their summer vacations, here are three insights restaurants can use to get in front of tourists and locals alike.
May 17, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 14, 2021 -
Courtesy of McDonald's
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
Retrieved from McDonald's on January 05, 2021
McDonald's Q1 bolstered by chicken sandwich, marketing investments
The chain also generated nearly $1.5 billion in digital sales for the period and has over 20 million active app users, which could boost its loyalty program once it comes out of test mode.
By Alicia Kelso • April 30, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
While the Taco Moon deal looks to drive in-store traffic when the third-quarter moon is visible, the campaign also pushes the chain's web and app offerings.
By Chris Kelly • April 28, 2021 -
Courtesy of Domino's Pizza
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
The chain is rolling the dice on Nuro's driverless delivery vehicles taking off in a meaningful way as COVID-19 drives up demand for contactless options.
By Peter Adams • April 26, 2021 -
Permission granted by Lamb Weston®
Sponsored by Lamb Weston®How LTOs can help refresh your menu
Learn about the power of LTOs and strategies for building a successful LTO offer.
April 26, 2021
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