Marketing: Page 15

  • McDonald's McRib sandwich sits against a black background and underneath glowing golden text reading, "The McRib Farewell Tour."
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    Permission granted by McDonald's USA
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    McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

    Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

    By Peter Adams • Oct. 25, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Study: 53% of millennial TikTok users visited a restaurant after seeing it on the app

    MGH Restaurants called the app “a restaurant marketer’s dream,” as visually appealing foods drive visits and induce customers to travel farther than normal.

    By • Oct. 25, 2022
  • An image of a smartphone highlighting Yelp's veteran-owned business attribute
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    Permission granted by Yelp
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    Yelp adds searchable ‘veteran-owned’ tag for businesses

    The feature’s launch follows a 101% spike in search rates for veteran-owned concepts year over year in Q3.

    By • Oct. 25, 2022
  • Two people are seated at a bar. A bartender uses a mobile device to scan a one of the customer's credit card while smiling.
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    Permission granted by Square
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    Sponsored by Square

    Increase F&B sales with tableside ordering

    How one restaurant added tableside ordering and increased alcohol sales by 22%.

    Oct. 24, 2022
  • Subway plans to add 50,000 jobs this summer
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    Courtesy of Subway
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    Subway, Arby’s top QSR TV ad impressions in Q3

    While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

    By • Oct. 21, 2022
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    Flickr user Jennie Faber
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    McDonald’s to sell Krispy Kreme doughnuts in Louisville

    Three doughnut varieties will be available for in-restaurant and drive-thru purchases at nine McDonald’s units starting Oct. 26. 

    By • Oct. 18, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

    At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

    By Peter Adams • Oct. 18, 2022
  • An image showing some of Dunkin's branding pasted on the side of a building.
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    Courtesy of Dunkin'
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    Dunkin’ fans, angered by rewards changes, say brand has lost its identity

    The minimum cost of a coffee, measured in loyalty points, increased by about 25%, and some diners say the changes have made them switch to alternatives.

    By • Oct. 13, 2022
  • An image showing a hang raising a cup of Starbucks iced coffee with a Delta aircraft in soft-focus in the background.
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    Courtesy of Starbucks
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    Starbucks, Delta link rewards programs

    Starbucks customers can now earn Delta SkyMiles by buying coffee, as well as double points on purchases made on days they travel with Delta. 

    By • Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
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    Retrieved from Business Wire on October 11, 2022
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    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By Peter Adams • Oct. 12, 2022
  • A promotional image for BurgerFi's ongoing brand overhaul.
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    Courtesy of BurgerFi
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    BurgerFi launches marketing and loyalty overhaul

    The chain is revamping its app and website to increase the channels through which customers can access rewards, as part of a broader brand redesign.

    By • Oct. 11, 2022
  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By Jessica Deyo • Oct. 11, 2022
  • A promotional image for Zaxby's new rewards program.
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    Courtesy of Zaxby's
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    Zaxby’s revamps loyalty program and mobile app

    The chicken chain’s Zax Rewardz offering replaces the existing Zax Fanz Club with a points-for-dollars system.

    By • Oct. 11, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the meals.

    By Peter Adams • Updated Oct. 10, 2022
  • A picture of branding on a Dunkin' location
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    Courtesy of Dunkin'
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    Dunkin’ rewards members can now earn points twice as fast

    The chain’s new offering, Dunkin’ Rewards, lowers the threshold to start redeeming points and increases flexibility in how customers can use rewards. 

    By • Oct. 7, 2022
  • A group of young people eat Burger King in front of a grey house.
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    Courtesy of Burger King
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    Burger King crowns the consumer king with new ‘You Rule’ tagline

    A new campaign debuting Oct. 10 puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.

    By Sara Karlovitch • Oct. 7, 2022
  • Revamped Jamba smoothie-making robot
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    Permission granted by Jamba by Blendid
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    Jamba gives smoothie robot human-esque makeover

    The first revamped bot debuted at the Ackerman Student Union on UCLA’s campus in Los Angeles, and will soon roll out to more locations.

    By • Oct. 6, 2022
  • An image fo Arby's incoming CMO, Rita Patel
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    Courtesy of Arby's
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    Inspire moves Buffalo Wild Wings CMO to Arby’s

    Rita Patel will be responsible for the brand’s strategy, menu changes, advertising and marketing communications.

    By • Oct. 5, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    Pete Davidson pairs new Taco Bell breakfast item with an apology

    The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.

    By Sara Karlovitch • Oct. 4, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    McDonald’s repackages Happy Meals for adults with cult streetwear label

    Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

    By Peter Adams • Sept. 30, 2022
  • One of P.F. Chang's flagship locations.
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    Courtesy of P.F. Chang's
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    P.F. Chang’s adds subscription tier to loyalty program

    The monthly $6.99 service, which offers rewards and unlimited delivery, is one of few such programs among casual chains, CEO Damola Adamolekun said.

    By • Sept. 28, 2022
  • Image from Sonic's "Mmm Sonic" campaign
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    Courtesy of Sonic
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    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By Chris Kelly • Sept. 28, 2022
  • A selection of Carl's Jr. and Hardee's food with new branding
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    Courtesy of CKE Restaurants Holdings, Inc.
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    Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

    The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.

    By Chris Kelly • Sept. 23, 2022
  • Dunkin's digital store
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    Permission granted by Dunkin'
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    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By Peter Adams • Sept. 22, 2022
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
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    Courtesy of Panera
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    Panera will allow loyalty customers to choose rewards

    MyPanera members, who already receive perks based on frequency of visits, spend and preferences, will have multiple options to redeem instead of pre-selected rewards. 

    By • Sept. 20, 2022