Marketing: Page 16

  • Starbucks Pumpkin Spice Latte
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    Courtesy of Starbucks
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    Report: Starbucks, Dunkin’ score traffic bump from pumpkin spice lattes

    Placer.ai finds visits at Starbucks and Dunkin’ rose nearly 26% and nearly 10%, respectively, in the week following their fall menu launches.

    By Alicia Kelso • Sept. 20, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.
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    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Chris Kelly • Sept. 19, 2022
  • White Castle launched a loyalty program nationwide September 2020.
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    Courtesy of White Caslte
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    Study: Consumers return to dine-in and want loyalty programs

    Nearly 90% of diners are interested in joining a loyalty program, especially if it offers savings, as inflation impacts spending, a TouchBistro survey finds. 

    By Alicia Kelso • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle
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    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    RBI announces $400M marketing and remodel overhaul for Burger King

    The company’s programs, Fuel the Flame and Royal Reset, aim to modernize the brand and remodel 800 restaurants by the end of 2025.

    By • Sept. 12, 2022
  • A promotional image for Starbucks NFT marketplace, Starbucks Odyssey.
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    Courtesy of Starbucks
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    Starbucks is launching an NFT marketplace

    Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes.

    By • Sept. 12, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By Peter Adams • Sept. 7, 2022
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 6, 2022
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    Scott Olson via Getty Images
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    Survey: 88% of restaurant operators have neutral or positive outlook for 2023

    Most operators say customers haven't reacted much to price changes, though 91% have raised prices, according to a Rewards Network report.

    By • Sept. 6, 2022
  • An image of a white and red restaurant with Krystal on the signage
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    Permission granted by Krystal
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    Krystal’s prototypes spark new life for once-bankrupt brand

    Two years after a new owner bought Krystal out of Chapter 11, the brand plans to scale to 500 restaurants by 2027.

    By • Sept. 1, 2022
  • An image of a building with "Rubio's Coastal Grill" on the outside.
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    Permission granted by Rubio's Coastal Grill
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    Rubio’s Coastal Grill introduces a new rewards program

    Rubio’s Rewards allows customers to cash in points in exchange for free menu items, with diners earning 10 points for every dollar spent. 

    By Alicia Kelso • Aug. 31, 2022
  • McDonald's Black & Positively Golden Change Leaders
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    Courtesy of McDonald's
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    McDonald’s launches new program to support Black community leaders

    The chain will select 10 applicants to receive financial resources and advertising support for their community-driven missions. 

    By Alicia Kelso • Aug. 29, 2022
  • NFL quarterback Matthew Stafford stands and holds a Little Caesars pizza box
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    Courtesy of Little Caesars Pizza
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    Little Caesars deepens new NFL deal with TV spot, promotion

    Amid its first moves as official pizza of the league, the chain partnered with Super Bowl-winning quarterback Matthew Stafford for a TV spot.

    By Chris Kelly • Aug. 29, 2022
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    Courtesy of CKE
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    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By Peter Adams • Aug. 26, 2022
  • Burger King Impossible Chicken Sandwich
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    Courtesy of Burger King
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    Burger King’s original chicken sandwich goes plant based

    The brand’s Impossible Original Chick’n Sandwich pilot follows two Impossible Whopper launches and last year’s Impossible Nuggets test.

    By Alicia Kelso • Aug. 22, 2022
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    yaoinlove via Getty Images
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    McDonald’s will test a Chicken Big Mac in Miami

    The Chicken Big Mac received positive diner reviews when it launched for a limited time in the U.K. earlier this year, according to McDonald’s. 

    By • Aug. 18, 2022
  • A marketing image featuring several Taco Bell products with the company's new plant-based protein blend.
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    Courtesy of Taco Bell
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    Taco Bell pilots its own plant-based protein option

    Customers will be able to try the proprietary soy and pea protein blend in menu items at participating stores in the Birmingham, Alabama, area. 

    By • Aug. 18, 2022
  • People enjoying eating together
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    monkeybusinessimages via Getty Images
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    Sponsored by Vericast

    How restaurants can use direct mail to boost visits

    Rising costs may make you think to limit your marketing spend. Instead, seize the chance to drive response with guests.

    Aug. 8, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt.

    By Chris Kelly • Aug. 1, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
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    Courtesy of Chipotle
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    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain's acceptance of cryptocurrency payments and enables players to win digital currency or promo codes.

    By Jessica Deyo • July 25, 2022
  • A person with blond hair and braids in a blue sweater colors with a red crayon at a restaurant table, a menu on their left.
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    Jesse Grant/Getty Images via Getty Images
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    Chili's names George Felix as new CMO

    The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s. 

    By Sara Karlovitch • July 20, 2022
  • El Torito's drinks and food on display as part of the brand's 2019 Cinco De Mayo promotion.
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    Courtesy of El Torito
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    El Torito's parent company launches loyalty program across brands

    Xperience Restaurant Group’s rewards offering allows customers at Chevys, El Torito and Acapulco to accrue and spend points across brands. 

    By • July 19, 2022
  • A group of people are enjoying their meal at a bright restaurant while one looks on a smartphone.
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    Geber86 via Getty Images
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    Sponsored by Cybersource

    Latent loyalty: How restaurants can improve customer retention and profits through a digital-first loyalty program

    Restaurants need the right partners to help them identify customers offering them promotions that lead to increased loyalty.

    July 11, 2022
  • Metaverse and Blockchain Technology Concepts. Person with Glasses try to Touching Object for Experiences of Metaverse Virtual World. Futuristic Tone
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    BlackSalmon via Getty Images
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    Report: 38% of consumers interested in metaverse would add restaurant purchases to experience

    Twenty percent of consumers are familiar with the metaverse and 18% have participated in the virtual environment, Paytronix and PYMNTS research finds. 

    By Alicia Kelso • July 7, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls up texting, sports and loyalty to drive results

    Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

    By Robert Williams • July 5, 2022