When customers are trying to figure out where to go for dinner or drinks, the decision often comes down to one question: "Well, what are you in the mood for?"
Studies show that ambiance plays a key role in customer satisfaction, and can be the motivator for staying longer or coming back again. People go to bars and restaurants to socialize, have a good time, or relax. They stay when they feel entertained. Making sure that your venue’s environment gives off the right energy is key to attracting and retaining customers.
What we've found after talking to bar and restaurant owners across the country is that most venues under-utilize their TVs. TVs can be so much more than just background noise. Depending on what’s playing, they can become a centerpiece for the customer experience.
Talking heads are energy killers
Sports typically dominate the TVs in bars or restaurants. While we love an intense game, the problem with televising sports is that not all sports are of equal interest, and interesting sports are not on all of the time.
To fill the downtime, it's common for venues to rely on cable television or news showing closed-captioned talking heads. But let’s be honest, talking heads kill the energy. Outside of their homes, people don’t have the attention span, or frankly, the desire to follow a complex story by reading captions.
The purpose of turning on the TV — providing entertainment — gets lost when it doesn't connect with its environment. Businesses need a better option for TV entertainment that engages customers without detracting from their experience.
What makes some entertainment "better" for business?
The key to better entertainment for businesses is having a channel ready to play for any mood. Bars and restaurants need to have the flexibility to play content that fits the vibe in the moment — whether that means creating a vibrant summer patio scene or hosting a rowdy weekly trivia night.
That's where we come in. Atmosphere TV is the first streaming platform made exclusively for businesses, revolutionizing the way content is consumed outside of the home by bringing the most engaging videos to your business's screens.
We've curated content that's specially designed to keep customers amused in bustling environments. Our content doesn’t rely on audio, so venues can play it anywhere and customers don't need to worry about following captions. Plus, all of our channels are family-friendly. From Companion TV, which features the cutest furry friends, to the relaxing nature videos of Escape TV, or Chive TV's viral videos, the whole family can enjoy awe-inspiring, laugh-inducing, conversation-driving video content.
In between videos, venues have the option to replace commercial breaks with customized promotions, which integrate seamlessly into the programming. Our digital signage manager allows business owners to create or upload their own ads, special offers, or other marketing materials. Grab your patrons' attention with amazing TV content, and then increase spending by mixing in your own marketing promotions.
Better content, better business
Atmosphere channels have proven to increase customer dwell time by 16%. Why? Customers want to stay longer at your venue to watch the content.
"With Chive TV [an Atmosphere TV channel], we're noticing people staying nearly twice as long as they normally would. Those days of people coming in for a quick beer or shot are over now that they are entertained with Chive TV." -- Brad Womack, Dogwoods Bar Owner.
When customers stay to watch what’s streaming on your TVs, it builds a deeper connection. An independent study proved that bars and restaurants that play Atmosphere build customer loyalty and attract new business — on average, our business partners see a 19% increase in repeat visitors and a 14% increase in new visitors.
The results are tangible, and easy to get at a fraction of the cost of standard cable. Your business can have Atmosphere up and running in just three easy steps: Contact us, receive your custom device in the mail, and simply plug in to play.
Find the dedicated TV you can rely on to turn your customers into regulars. Want to see Atmosphere TV in action? Check us out at a local business near you.
Experience the Atmosphere difference
We developed Atmosphere TV with one goal in mind: better entertainment for businesses to thrive. Our content is the difference-maker. Atmosphere allows you to stream funny, engaging, endearing, and exciting TV channels in your bar or restaurant. These channels don’t require volume if your patrons prefer music, and never rely on closed captioning. We’re the streaming service known to spark socialization among patrons and keep the good times rolling, regardless of the time of day or sports season. Experience the difference today.