Dive Brief:
- McDonald’s is promoting Luis Quintiliano, its managing director in Spain, to U.S. national field president, the company announced Thursday.
- The Golden Arches will also rotate two finance executives into each other’s positions: Loek Beckers will serve as senior vice president, chief financial officer for McDonald’s USA, while Tom Dillon will become senior vice president of corporate finance.
- Quintilliano has led the chain’s growing Spanish operations since 2020, after starting with the company as a field vice president in the Dallas area in 2018. He will replace Myra Doria, who is retiring in June and helped create the brand’s national field president role in 2023, per her bio with the company.
Dive Insight:
McDonald’s highlighted the performance of its Spain segment in announcing Quintiliano’s promotion.
Since 2020, the company’s Spanish operations have “delivered strong, consistent growth, reinforcing the brand’s market position and strengthening the country’s long-term contribution to the global System.” Quintiliano brought McDonald’s Spain back from the depths of the COVID-19 pandemic to pre-2020 revenue levels and then to record results, according to the press release.
Store count documents on McDonald’s site show the chain has grown significantly in Spain, from 580 stores at the end of 2022 to 635 at the end of 2024. A Spanish-language press release noted McDonald’s now has more than 640 restaurants in the country. During that time, its Spanish operations faced severe inflation, growing competition and changing consumer expectations, the company said in its press release.
The national field president position is responsible for executing the chain’s Accelerating the Arches Strategy. This ensures strategic alignment and maintaining the system’s consistency, according to Doria’s bio.
The chain’s decision to rotate Loek Beckers and Tom Dillon into new finance roles will give both executives a greater breadth of experience.
Dillon has spent about four years as U.S. CFO, his LinkedIn profile showed. In that role, he shepherded McDonald’s “through challenging conditions, keenly protecting both top and bottom lines while consistently seeking out solutions.”
Those challenging conditions caused a wobble in McDonald’s same-store sales in 2024 and 2025, which it reversed through menu innovation and value plays. In the third quarter, the chain invested $40 million in its franchisees to support the relaunch of its Extra Value Meal platform, the company said in its November earnings call.
In his new role, Dillon will take over for Beckers who has “played a critical role in strengthening collaboration across our Corporate functions and Global Finance, streamlining key financial and operational processes, and elevating the role Corporate Finance plays as a strategic advisor in driving our global growth initiatives,” according to the press release.
