Name: Jason Maceda
New title: Chief development officer, Inspire Brands
Previous title: SVP, development, Inspire Brands
Inspire Brands has named Jason Maceda as chief development officer, superseding Don Crocker, the company’s previous CDO, who will leave the company to “focus on his young family before deciding the next step in his career,” according to a press release issued Wednesday.
Maceda’s appointment accompanies a suite of organizational “changes [that] are designed to provide greater focus and resources to Inspire franchisees by creating a dedicated franchise development organization.” Those changes consist of shifting responsibility for company store development to a unit headed by John Kelly, Inspire’s president of company restaurants. In November, the company shifted its corporate structure toward a clearer division of responsibilities, though it’s unclear how the reorganization announced on Wednesday relates to those changes.
“This change will allow the franchise development teams to focus on providing Inspire’s franchisees the support they need to continue growing, remodeling, and innovating,” the company said.
Maceda, as CDO, will direct “all aspects of franchise development, including real estate and construction, architecture and design, and franchise recruitment.” He will report to Christian Charnaux, chief growth officer.
“Franchise unit growth is a key driver of Inspire’s past and future success,” Charnaux said, citing the company’s six brands, its flexible store formats and four-wall economics as attractive features for franchisees. Since 2022, the company has been experimenting with ghost kitchens and modularly constructed, small-footprint, off-premise-only units.
Prior to his ascension to CDO, Maceda was SVP of development and took the role of president of Baskin Robbins in 2017, according to his LinkedIn profile. He worked in finance at Dunkin’ for roughly a decade before leading Baskin, according to the press release.