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Dive Brief:
- Cracker Barrel has named David Deno, former chief executive officer of Bloomin’ Brands, as its CEO effective Aug. 10, according to a Monday press release.
- Deno, who led the Outback Steakhouse owner from 2019 to 2024, is succeeding Julie Masino, who will step down from her post. She will remain with the chain in an advisory capacity until Oct. 9.
- The CEO succession plan follows a difficult period for Cracker Barrel, which suffered significant political and consumer backlash over a rebranding effort last year. Since then it has faced traffic declines and activist investor pressure — including an unsuccessful effort to oust Masino.
Dive Insight:
Editor’s note: This story is developing and will be updated.
