Name: Kevin Nemeth
New title: Executive vice president, chief commercial officer, Church’s Texas Chicken
Previous title: Chief digital and marketing officer, Authentic Restaurant Brands
Kevin Nemeth has over 15 years of experience leading digital transformation across various industries, including restaurant, retail, financial services and consumer brands, according to a press release. In his most recent position at Authentic Restaurant Brands, he oversaw marketing and digital strategy across multiple concepts. He has also worked at Popeyes, TD Bank, L'Oréal, and HSN.
In his new job, Nemeth will work on various aspects of the chain’s commercial capabilities, including how Church’s branding appears creatively and culturally and how it engages with guests digitally. His focus will also include growing traffic and increasing guest frequency, supporting franchisees at the store level and providing new ideas for the guest experience.
Nemeth will focus on creating a more integrated commercial approach by connecting brand, digital, loyalty, menu strategy and restaurant execution, the announcement noted.
During the two years he worked at Popeyes, Nemeth helped grow digital sales from about 4% to 20% of total sales and helped launch the Popeyes Rewards program, which reached 5 million members during its first six months.
“Church’s is entering an important phase of growth, and our ability to connect with guests in more relevant and measurable ways will be critical to our continued success,” Roland Gonzalez, Church's Texas Chicken CEO, said in a statement.
