Marketing: Page 9

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    LeoPatrizi via Getty Images
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    Deep Dive

    Personalization will rule restaurant loyalty programs in 2024

    Major chains are using real-time consumer data and artificial intelligence to provide more personalized perks, which may grow engagement even as diners’ emotional attachment to brands dips. 

    By Danielle McLean • Jan. 4, 2024
  • A Starbucks worker pours a beverage into a cup meant to represent a customer's personal drinkware.
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    Courtesy of Starbucks
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    Starbucks will accept diners’ personal mugs for drive-thru, app orders

    The chain has implemented new equipment and standardized its process for fulfilling personal cup orders following a 200 drive-thru-store test last year. 

    By • Jan. 3, 2024
  • Chipotle logo recreated in Strava app
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    Courtesy of Chipotle
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    Chipotle curates workouts on Strava to support New Year’s resolutions

    Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

    By Aaron Baar • Jan. 2, 2024
  • a Burger King burger and a person's face being scanned by facial recognition tech
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    Retrieved from Burger King Brazil on December 21, 2023
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    Burger King turns hangovers into discounts with facial recognition

    In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

    By Chris Kelly • Dec. 21, 2023
  • 7-Eleven
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    Retrieved from 7-Eleven.
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    How c-stores are using food, merch and more to boost holiday traffic

    Whether it’s festive coffees, ugly sweaters or even a seasonally themed pic from Wally’s photo booth, c-stores are taking a variety of approaches to engaging customers.

    By Christine Blank • Dec. 19, 2023
  • Inside a Papa Johns location
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    Permission granted by Papa Johns
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    Papa Johns taps The Martin Agency, Carat in agency shakeup

    Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.  

    By Chris Kelly • Dec. 13, 2023
  • Pizza Hut launches “Reverse Delivery” doormat to award pizza to delivery drivers.
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    Courtesy of Pizza Hut
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    Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

    Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.

    By Jessica Deyo • Dec. 11, 2023
  • A Domino's branded plow in the snow
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    Courtesy of Domino's Pizza
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    Q&A

    Why Domino’s is awarding half a million dollars in snow plowing grants

    Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an "experienced by few, seen by many" ethos.

    By Chris Kelly • Dec. 4, 2023
  • Happy friends cheering for their team while watching sports game on TV in a bar.
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    Drazen Zigic via Getty Images
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    Sponsored by DIRECTV FOR BUSINESS

    Make your restaurant the entertainment go-to place with DIRECTV FOR BUSINESS

    Ensure your restaurant is set up to keep your guests coming back week after week, season after season.

    Dec. 4, 2023
  • Influencer Kerwin Frost poses with McDonald's Happy Meal
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    Courtesy of McDonald's
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    McDonald’s reinvents McNugget Buddies for streetwear-minded adults

    For its latest nostalgia play, the chain teamed with multifaceted artist and influencer Kerwin Frost to put a new spin on the iconic collectibles.

    By Chris Kelly • Nov. 30, 2023
  • A promotional image of Subway's footlong chocolate chip cookies.
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    Courtesy of Subway
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    Subway will bring footlong cookie to permanent menu

    When the sandwich chain debuted the oblong dessert at a Miami “Cookieway” pop-up last year, supply ran out in less than two hours.

    By • Nov. 29, 2023
  • Football Field
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    Permission granted by EverPass Media
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    Sponsored by EverPass Media

    Don’t miss out! Bring two exclusive NFL games and more premium content to your guests with EverPass Media

    Learn how your business can stream exclusive NFL games, Big Ten basketball and more through Peacock Sports Pass via EverPass Media.

    Nov. 27, 2023
  • Jimmy Donaldson, or MrBeast, smiles and poses with other influencers in front of branding for his burger chain.
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    Dave Kotinsky via Getty Images
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    Are celebrity-backed virtual brands worth the risks?

    A string of messy and high-profile lawsuits over MrBeast Burger have put the category’s challenges under a spotlight, but experts say there may be opportunity in an omnichannel second act for virtual brands.

    By • Nov. 20, 2023
  • Checkers fries
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    Courtesy of Checkers & Rally's
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    Checkers and Rally’s names CFO, CMO

    Michael Blair, previously at Miller’s Ale House, joins the chain as CFO, while Scott Johnson, previously at Jollibee, takes the CMO role.

    By • Nov. 17, 2023
  • Postmates campaign art
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    Courtesy of Postmates
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    Column

    Campaign Trail: Postmates animates food-fueled fever dreams

    Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond.

    By Chris Kelly • Nov. 16, 2023
  • Boyz II Men for a Chili's ad campaign
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    Courtesy of Chili's Grill & Bar
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    Chili’s remixes Baby Back Ribs jingle with Boyz II Men

    The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s.

    By Peter Adams • Nov. 14, 2023
  • An image of a pizza with pepperoni, black olives and red onions from Pieology
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    Courtesy of Pieology
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    Pieology bolsters rewards program with daily perks

    New and existing rewards members will receive a free item with the purchase of a pizza through the end of the year at the fast casual chain. 

    By • Nov. 9, 2023
  • Mark Kupferman, chief insights and marketing officer, at Chuck E. Cheese
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    Courtesy of CEC Entertainment
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    Chuck E. Cheese hires chief insights and marketing officer

    Mark Kupferman, who worked at Ruth’s Chris Steak House, brings over 25 years of marketing experience to his position at the eatertainment chain.

    By • Nov. 7, 2023
  • A promotional image for Wendy's 2-for-$3 breakfast bundles.
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    Courtesy of Wendy's
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    Wendy’s breakfast discounts, late-night traffic buoy sales

    The chain has maintained strong profitability on morning daypart promotions, said CFO Gunther Plosch, and late-night sales have increased by double digits year over year. 

    By • Nov. 2, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By Peter Adams • Oct. 31, 2023
  • Shot of a young woman using her cellphone while relaxing on a sofa at home
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    pixdeluxe via Getty Images
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    Sponsored by Mobivity

    4 ways restaurant marketers can improve results through mobile games

    Innovative restaurant brands are harnessing mobile games’ skyrocketing popularity to uncover new diners and address two big challenges — data privacy concerns and mounting economic pressures.

    Oct. 30, 2023
  • A promotional image for Marco's Pizza Pizzolis.
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    Courtesy of Marco's Pizza
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    Marco’s Pizza adds Pizzolis to check handheld pizzas at rival chains

    The menu item, described as a cross between pizza and a stromboli, comes as Marco’s aims to unseat Papa Johns as the nation’s fourth largest pizza brand. 

    By • Oct. 25, 2023
  • An image of Nicolle DuBose, CMO of Playa bowls, wearing a turquoise blouse
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    Courtesy of Playa Bowls
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    Playa Bowls hires Focus Brands vet as CMO

    Nicolle DuBose, who has over 20 years of marketing experience at food and beverage brands, joins the health food chain as it surpasses 200 units.

    By • Oct. 23, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By Chris Kelly • Oct. 20, 2023
  • TGI Fridays CEO Brandon Coleman in a dark suit.
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    Permission granted by TGI Fridays
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    TGI Fridays’ new events service could yield $5M in additional Q4 revenue

    The chain said this move is part of its strategy to become an experiential hospitality and entertainment destination.

    By • Oct. 19, 2023