Marketing: Page 8
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Courtesy of Starbucks
Starbucks shutters NFT beta test
On March 31, Starbucks Odyssey Beta — a major restaurant effort to capitalize on Web3 hype — will end 18 months after it was announced.
By Aneurin Canham-Clyne • March 18, 2024 -
Permission granted by Noodles & Company
Noodles & Company names Drew Madsen CEO, preps for menu overhaul
After three quarters of sliding sales, Madsen will oversee menu changes and digital strategies to woo lapsed and new customers after a tough year.
By Aneurin Canham-Clyne • March 8, 2024 -
Courtesy of Starbucks
Starbucks debuts 2 iced lavender drinks for spring
The matcha and latte LTOs aren’t part of the new beverage platforms announced earlier this year, but capitalize on growing sales of cold beverages and tea-based lattes.
By Aneurin Canham-Clyne • March 7, 2024 -
Permission granted by Tri Star Energy
Twice Daily expands made-to-order menu
The retailer has added wraps to its custom foodservice program, which expanded to all 200-plus locations last year.
By Brett Dworski • March 5, 2024 -
Courtesy of Chipotle
These 4 restaurant companies totaled $50B in 2023 digital sales
Yum, Restaurant Brands International, Wendy’s and Chipotle continue to invest in consumer-facing features including app enhancements, loyalty offerings and kiosks to grow their digital mixes.
By Julie Littman • March 1, 2024 -
Justin Sullivan via Getty Images
Chuck E. Cheese tests tiered subscription service in CA, AZ
The membership, which will be trialed at 13 stores, offers customers free game play points and steep discounts on food and beverage options.
By Aneurin Canham-Clyne • Updated March 1, 2024 -
Permission granted by Berry Global
Wendy’s backtracks on dynamic pricing
The company said Tuesday that it would not charge higher prices during peak hours. This statement follows widespread consumer backlash on social media in response to mention of a dynamic pricing test in its Q4 earnings call.
By Aneurin Canham-Clyne • Feb. 28, 2024 -
Courtesy of Domino's
Domino’s loyalty relaunch draws 2M new members
Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.
By Aneurin Canham-Clyne • Feb. 26, 2024 -
Permission granted by Focus Brands
Focus Brands renames itself GoTo Foods
The name change is designed to highlight the value its brand portfolio, including Moe’s Southwest Grill, Auntie Anne’s, Carvel and Cinnabon, offers to consumers and franchisees.
By Aneurin Canham-Clyne • Feb. 20, 2024 -
Courtesy of Starbucks
Starbucks, Bank of America tie up loyalty programs
Eligible Bank of America card holders can link their Starbucks rewards account to earn 2% cashback on qualifying purchases and one star for every $2 spent at the coffee chain.
By Aneurin Canham-Clyne • Feb. 15, 2024 -
Permission granted by Whataburger
Whataburger hires CMO
Scott Hudler joins the chain effective Feb. 21 and has significant experience leading restaurant marketing at Torchy’s Tacos and Dunkin’.
By Aneurin Canham-Clyne • Feb. 15, 2024 -
Courtesy of Wendy's
Wendy’s to spend $55M on breakfast ads
The burger chain hopes the marketing push will boost North American sales in the daypart to $6,000 a week per restaurant.
By Aneurin Canham-Clyne • Feb. 15, 2024 -
Courtesy of Smokey Bones
Smokey Bones revamps loyalty program
Members now receive five points for every dollar spent compared to one point, accelerating the rate in which points are accrued.
By Julie Littman • Feb. 9, 2024 -
kieferpix via Getty Images
OpinionWhat restaurants need to know about Valentine’s Day BOGO, marketing and menu items
Last year’s holiday drove a 34% lift in restaurant food sales compared to the daily average for the year, a boost operators can recreate, writes Julie Gregg, director of market insights and competitive intelligence at Toast.
By Julie Gregg • Feb. 8, 2024 -
Courtesy of Burger King
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Permission granted by Sweetgreen
Sweetgreen adds annual loyalty subscription for $100
Enrollment in the company’s rewards program was up 25% during the back half of 2023, and an annual option could further accelerate membership growth.
By Aneurin Canham-Clyne • Feb. 2, 2024 -
Justin Sullivan/Getty Images via Getty Images
Starbucks says ‘misperceptions’ of Middle East stance dragged US traffic
Visits to the coffee chain took a hit last quarter after customers called for a boycott of the brand when it sued Workers United over social media posts concerning Palestine.
By Aneurin Canham-Clyne • Feb. 2, 2024 -
Courtesy of Starbucks
Starbucks to capitalize on record loyalty membership with app improvements
Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
By Bryan Wassel • Feb. 1, 2024 -
Courtesy of McDonald's USA
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 31, 2024 -
Courtesy of IHOP
IHOP launches pancake of the month deal
The chain will offer a new pancake LTO every month, and loyalty members who partake are eligible for significant rewards.
By Aneurin Canham-Clyne • Jan. 29, 2024 -
Andrew Burton via Getty Images
Potbelly expands loyalty redemption options
The sandwich chain added dessert and side items to its redemption options and implemented spend-based tiers in its rewards platform.
By Aneurin Canham-Clyne • Jan. 23, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 12, 2024 -
Courtesy of Papa Johns
How Papa Johns plans to boost margins, store-level profitability
The second phase of the pizza chain’s Back to Better initiative will focus on a new nationwide marketing strategy, development incentives for franchisees and supply chain improvements in North America.
By Julie Littman • Jan. 10, 2024 -
Courtesy of Taco Bell
Taco Bell expands value menu
In a bid to boost value and increase digital engagement, Taco Bell is adding six value items and a veggie combo.
By Aneurin Canham-Clyne • Jan. 8, 2024 -
Courtesy of Kraft Heinz
Kraft Heinz partners with Taco Bell on kits bringing restaurant chain’s offerings to the home
The offerings — the first of several Taco Bell at Home innovations planned for this year by the long-time collaborators — will be sold at Walmart.
By Christopher Doering • Jan. 4, 2024
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