Marketing: Page 18
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Courtesy of Kentucky Fried Chicken
KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative
Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.
By Chris Kelly • April 27, 2022 -
Courtesy of Taco Bell
Taco Bell takes drag brunch on tour at Cantina locations
The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.
By Peter Adams • April 25, 2022 -
Courtesy of Burger King
Burger King offers free fries every week to loyalty members
Royal Perks members can access the offering for the rest of 2022, which could differentiate Burger King from rivals who charge subscriptions for free food.
By Aneurin Canham-Clyne • April 25, 2022 -
Kenny Holston via Getty Images
OpinionManaging your online reputation during a global crisis
If your restaurant is impacted due to its name or presumed affiliation with an ongoing conflict, such as the Russian invasion of Ukraine, you need to act quickly, writes Monica Ho, CMO of SOCi Inc.
By Monica Ho • April 21, 2022 -
Retrieved from Burger King on April 18, 2022
Burger King ponders confusing times as plant-based push continues
The effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.
By Chris Kelly • April 21, 2022 -
Permission granted by Jack in the Box
Restaurants leverage delivery boom to reach 4/20 enthusiasts
Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.
By Peter Adams • April 19, 2022 -
Courtesy of Panera
Panera expands beverage subscription to include all self-serve drinks
For $10.99 per month, customers can access free self-serve drinks. To help inaugurate the program, the company is debuting caffeinated lemonades.
By Aneurin Canham-Clyne • April 19, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
Why McDonald’s leveraged buzzy Szechuan sauce to boost its app
Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.
By Robert Williams • April 18, 2022 -
ViewApart via Getty Images
OpinionGen Z is attracted to flexible restaurant jobs. But what makes them stay?
Positive corporate culture and authentic, charitable missions may be better means to retain these young workers than increased hourly rates amid the Great Resignation, writes Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade.
By Tim Weiderhoft • April 14, 2022 -
Courtesy of Yelp
Yelp adds eco-friendly business search filter
Searchable attributes like "provides reusable tableware" or "bring your own container allowed" will make it easier for consumers to find businesses that have adopted sustainable practices, the company said.
By Alicia Kelso • April 13, 2022 -
Courtesy of Baskin-Robbins
Baskin-Robbins scoops up brand refresh
The 77-year-old chain encourages people to appreciate life's moments through the tagline "Seize the Yay," an ad campaign, new flavors and merchandise.
By Natalie Black (Koltun) • April 12, 2022 -
Courtesy of IHOP
IHOP opens International Bank of Pancakes with sunny influencer push
The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.
By Peter Adams • April 11, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle lets Roblox players roll virtual burritos into real food
The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.
By Chris Kelly • April 5, 2022 -
zoranm via Getty Images
Sponsored by WazeGet your slice of the pie
As we enter year three of the pandemic, restaurants are still experimenting with the perfect recipe for boosting customer traffic and profits. Yet one subsection of the industry made it through these tumultuous years largely unscathed: pizzerias.
April 4, 2022 -
Courtesy of Meta
Wendy's opens metaverse restaurant in Horizon Worlds
Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.
By Chris Kelly • March 31, 2022 -
Courtesy of Pizza Hut
Pizza Hut rides 'struggle bus' with experiential push
After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"
By Chris Kelly • March 30, 2022 -
Spencer Platt via Getty Images
Opinion4 ways data is helping restaurants reinvent themselves in 2022
The value of building long-term relationships with diners can be the difference between meaningful growth or a struggling business, writes Dan Silver, SVP of marketing at GroundTruth.
By Dan Silver • March 28, 2022 -
Permission granted by Dunkin'
Dunkin' CMO departs after 9 months
While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.
By Peter Adams • March 28, 2022 -
Scott Olson via Getty Images
Dos Toros faces class action suit over 'humanely raised' meat claims
The complaint alleges Dos Toros' pork and chicken suppliers raise animals in facilities without outdoor access, despite the chain's claims to the contrary.
By Alicia Kelso • March 28, 2022 -
iStock.com/PrathanChorruangsak
Sponsored by BentoBox8 restaurant marketing tactics to try in 2022
Modern restaurant marketing entails a lot more than creating ads or maintaining a social media page. It requires restaurants to leave their comfort zones, test new tactics and measure what moves the needle.
March 28, 2022 -
Courtesy of Burger King
Burger King serves up poop emoji ice cream to highlight clean ingredients
From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.
By Chris Kelly • March 25, 2022 -
Alexander Farnsworth via Getty Images
Opinion4 strategies to beat QSR's biggest reward challenges
A rewards program can help make sense of customer characteristics that are considerably variable, writes Jenn McMillen, founder of Incendio.
By Jenn McMillen • March 25, 2022 -
Courtesy of CKE
CKE launches loyalty program across Hardee's, Carl's Jr.
Customers who sign up for the rewards offering will receive free sandwiches and other perks as loyalty competition intensifies in the fast food space.
By Aneurin Canham-Clyne • March 23, 2022 -
Courtesy of Arby's
Arby's CMO dishes on Pusha T diss track
To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.
By Chris Kelly • March 23, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
McDonald's brings back Szechuan Sauce as mobile app exclusive
Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."
By Peter Adams • March 21, 2022
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