Consumer Trends

  • Sprouts employee restocking Heat & Meat meal offerings
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    Peyton Bigora/Restaurant Dive
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    Grocers continue to gain ground on restaurants, FMI survey finds

    Twenty-eight percent of shoppers said they buy deli-prepared foods from grocers as a replacement for going to a restaurant, up from 12% in 2017.

    By Sam Silverstein • Oct. 9, 2025
  • Toast for Hotel Restaurants
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    Permission granted by Toast
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    Restaurants battered by inflation, turnover: report

    Improving profits and traffic are the main strategic goals for restaurant leaders in 2025, according to a Toast survey.

    By • Oct. 9, 2025
  • An image of several people eating hamburgers and french fries from a generic fast food restaurant. Explore the Trendline➔
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    Getty Images
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    Trendline

    Loyalty & Rewards Strategy

    Capturing — and keeping — loyal customers is more crucial than ever as diner price sensitivity puts pressure on restaurants.

    By Restaurant Dive staff
  • An image of a customer entering a Cava restaurant.
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    Mario Tama via Getty Images
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    Cava adds tiers, status matching to rewards program

    Consumers who can prove elite status in some other brands’ loyalty programs will be able to slot into the higher tiers of Cava’s system.

    By • Oct. 9, 2025
  • Domino's rebranded assets
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    Courtesy of Domino's
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    Inside Domino’s first refresh in a decade — including its ‘cravemark’

    With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.

    By Chris Kelly • Oct. 8, 2025
  • An image showing some of Dunkin's branding pasted on the side of a building.
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    Courtesy of Dunkin'
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    Dunkin’ changes its rewards redemptions, again

    A Restaurant Dive analysis of new discount rates shows the coffee chain has largely made it more expensive to redeem items.

    By • Oct. 6, 2025
  • A promotional image of one of Starbucks' AmazonGo Locations
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    Courtesy of Starbucks
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    Why mobile-order and pickup-only restaurants fail, according to experts

    Starbucks learned the hard way that customers care more about experience than efficiency. 

    By Michael Brady • Oct. 6, 2025
  • A car sits underneath Taco Bell's new drive-thru camera stations, which are decorated in neon signage
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    Permission granted by Taco Bell Corp.
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    Chick-fil-A wins on order accuracy, experience at the drive-thru

    QSR speed of service improved slightly, but mobile orders, app payments and customizations have created more complex transactions, Intouch Insight’s yearly drive-thru report revealed.

    By • Oct. 2, 2025
  • A photograph of a brick building with signage that says "Krystal"
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    Permission granted by Krystal
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    Krystal launches first loyalty program

    Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

    By • Oct. 1, 2025
  • A sandwich, a bag of chips, a coke, a red background.
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    Courtesy of Jimmy John's
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    Jimmy John’s moves to points-based rewards

    Switching from a surprise-and-delight program to JJ Rewards could help drive frequency and incentivize the chain’s most loyal guests.

    By • Sept. 29, 2025
  • Young people laughing together
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    iStock/ Monkey Business Images

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    Sponsored by GS1 US

    Satisfying demanding diners: How global standards deliver trust on the plate

    Today’s guests expect faster service, top-quality food and seamless tech experiences — without compromising on cost or hospitality.

    Sept. 29, 2025
  • A burritio, chips, drink, side of queso and some salsas.
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    Courtesy of Moe's Southwest Grill
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    Moe’s Southwest Grill adds value meal for under $10

    The fast casual sector is facing value pressure from both directions, as QSRs cut combo prices and casual dining emphasizes holistic value.

    By • Sept. 24, 2025
  • An image of several food items on a table from First Watch's LTO menu with two people partially in view in the background
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    Permission granted by First Watch
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    Morning meal traffic grows as food spending stays high

    Protein-heavy items, the breakfast daypart and dishes without artificial colors are the big winners from H1 2025, according to a Circana report.

    By • Sept. 22, 2025
  • A photograph of a menu with Cracker Barrel branding
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    Joe Raedle via Getty Images
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    Cracker Barrel forecasts 8% traffic drop from logo backlash

    The chain saw 5.4% same-store sales growth in the quarter, but its recent logo controversy derailed ongoing performance improvements.

    By • Sept. 18, 2025
  • Plates of breakfast food.
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    Courtesy of IHOP
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    IHOP offers $6 value menu daily

    The breakfast chain could be looking to replicate sister brand Applebee’s success in using expanded value offerings to drive traffic.

    By • Sept. 15, 2025
  • Chipotle
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    Courtesy of Chipotle
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    Chipotle is cheaper than competitors, but consumers haven’t noticed: BTIG

    The Mexican fast casual brand has a significant pricing advantage over competitors like Sweetgreen, but it is still facing value-perception problems.

    By • Sept. 11, 2025
  • An image of a breakfast sandwich, coffee and hashbrowns on a table
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    Permission granted by Portillo's
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    Portillo’s cuts projected openings, breakfast pilot

    The fast casual chain will focus on core markets and simplify operations as pricing and promotional problems weigh on same-store sales.

    By • Sept. 10, 2025
  • An image of a building with Cracker Barrel branding
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    Courtesy of Cracker Barrel
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    Cracker Barrel halts remodels after logo backlash, lackluster test

    The chain only remodeled four stores before deciding to discontinue its reimage efforts, which drew the ire of loyal customers. 

    By • Sept. 10, 2025
  • A smiling white man in a suit. He's wearing a jacket with peaked lapels and no tie, for what it's worth.
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    Permission granted by Starbucks
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    By the numbers: Starbucks’ first year under CEO Brian Niccol

    What’s changed 12 months after the chain’s dramatic restaurant leadership shakeup? The numbers reveal a mix of store growth, declining comp sales and continued labor strife. 

    By • Sept. 9, 2025
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Yum prepares for CEO swap with more exec changes

    As Chris Turner prepares to take over Yum, Taco Bell’s parent company promoted three leaders, including a CFO, and will add a chief scale officer role.

    By • Sept. 9, 2025
  • Three pumpkin themed coffee drinks from Starbucks. Two are iced, one is hot and has whipped cream.
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    Courtesy of Starbucks
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    Starbucks’ Pumpkin Spice Latte broke records. Is that enough?

    CEO Brian Niccol said the chain had its strongest sales Tuesday ever, and Placer.ai data showed the launch outpaced rivals’ fall LTO debuts.

    By • Sept. 8, 2025
  • Checkers and Rally's meal
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    Courtesy of Checkers and Rally's
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    Why Checkers and Rally’s are keeping the pedal to the metal on value

    CMO Scott Johnson explains how the sister chains built on a new brand platform via a partnership with rapper GloRilla as the QSR value wars persist.

    By Chris Kelly • Sept. 8, 2025
  • Customers enter a McDonald's restaurant.
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    Mario Tama / Staff via Getty Images
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    How 3 quick-service restaurants are looking to CX to revive traffic

    Wendy’s is focusing on operations, McDonald’s on loyalty and Taco Bell on digital ordering. How can each approach keep customers coming back?

    By Bryan Wassel • Sept. 4, 2025
  • A bowl loaded with Chipotle's Carne Asada LTO.
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    Courtesy of Chipotle
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    Chipotle brings back Carne Asada to cure sliding sales

    The return of the highly anticipated protein could help the fast casual giant kick a sales slump that has so far proved resistant to LTOs.

    By • Sept. 2, 2025
  • A photograph of a yellow sign with Denny's in red.
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    Justin Sullivan via Getty Images
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    Denny’s adds 5 Slams for $5

    After sunsetting its $2-$4-$6-$8 value play, the casual dining brand is focused on time-limited promotions centering on meals.

    By • Aug. 27, 2025
  • Chili's Fast Food Financing pop-up
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    Courtesy of Chili's Grill & Bar
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    Why consumer confidence is the leading restaurant traffic indicator

    Dwindling confidence in macroeconomic growth means consumers are more price-sensitive than ever, in a potential win for value-oriented brands, Revenue Management Solutions said.

    By • Aug. 27, 2025