A group of friends are sitting around a table at their favorite restaurant. There's a lull in conversation so one person checks their phone. Pretty soon everyone else has their phone out, and the conversation is totally lost. Sound familiar?
Turns out that this is the result of a psychological tendency called the chameleon effect — where behaviors like yawning and checking your phone are contagious. A recent study found that when just one person looks down at their phone, 50% of the people around them will do the same.
In under a second, a single behavior can change the vibe of an entire venue. Businesses need a way to harness that tendency to positively engage guests, rather than letting phones dictate the customer experience.
Give customers something to talk about
In a recent survey, three out of five people showed signs of fear when they were away from their smartphone. A room full of people infected by this fear can mean the difference between an oddly quiet space and a lively one. Which one do you think your customers would prefer to stay in longer?
Surveys show that while the menu is the number one factor, people often choose their favorite restaurants based on the overall experience, including the atmosphere. Creating an atmosphere that keeps customers entertained is critical to keeping them staying longer and coming back.
Businesses need an entertainment option that give customers something to talk about — content designed with viewers' unique interests in mind and intended to fill the room with laughter. That kind of entertainment option pulls customers' attention away from their phones without detracting from their overall experience.
Play custom content designed to engage
Most businesses resort to expensive cable packages that don't offer the customization required to adjust the energy in the room. And when there are few programming options beyond primetime sports, news, or closed-captioned shows it's difficult to find content that customers actually want to watch. Cue the phones!
But it doesn't have to be that way. Atmosphere is the world's leading streaming service designed exclusively for businesses. We offer an endless loop of fresh, original video content that never requires sound. All of our content is inspired by viewers' interests and can adjust to match any energy level — at a better cost than cable.
“We are very pleased with Atmosphere and our guests love it. Many times I look down my bar to see them glued to the TV and laughing and commenting with each other. It's a great platform that encourages group interaction.” - Mark Laufhutte, Eddie's Napolis in Prosper, TX
When customers are looking up and engaging with what's happening around them, it leads to more conversation, more laughs, and a better vibe overall.
Smiles translate to good business too
Over 15,000 businesses around the country play Atmosphere's channels to keep customers sticking around longer for an extra drink or dessert, and most importantly, coming back again. Our content has been proven to deliver 14% increase in new business, a 19% increase in new guests, and with the best average dwell time around our screens in the industry (73 whole minutes), we’ll get you that extra dessert.
Want to see for yourself? We'd love to chat with you: come visit www.Atmosphere.TV