Menu Development


  • A woman in a car holds a chicken sandwich.
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    Courtesy of Popeyes
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    How 9 restaurants are using menu innovation to wean diners off value

    Food quality, quick follow-ups on buzzy LTOs and tests for new dayparts are helping major restaurant chains move beyond the recent value war.

    By • Nov. 12, 2026
  • A Bojangles restaurant with a drive-thru.
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    Courtesy of Bojangles
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    Bojangles bets breakfast, boneless chicken will spur national growth

    The regional poultry powerhouse is looking to build up its presence in recent market entries and establish a durable customer base.

    By • Nov. 11, 2026
  • Trendline

    Loyalty & Rewards Strategy

    Capturing — and keeping — loyal customers is more crucial than ever as diner price sensitivity puts pressure on restaurants.

    By Restaurant Dive staff
  • A close up shot of a menu items of Bacon Cheeseburger Wonton Tacos at Applebee's
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    Courtesy of Dine Brands
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    How Applebee’s menu innovation pipeline is boosting traffic and spend

    The chain has eight quarters of menu innovation ready in advance, allowing the brand to offer a new item every three months.

    By • Nov. 11, 2026
  • An image of a Chili's sign with a red chili pepper.
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    Justin Sullivan via Getty Images
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    How Chili’s supply chain improvements are helping menu consistency

    CSCO James Butler has reordered Chili’s supply chain priorities to focus on diner experience, resulting in sales growth for the chain and its suppliers.

    By Shefali Kapadia • Nov. 9, 2026
  • A photograph of a red building with gray trim and a white sign that says Wendy's
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    Justin Sullivan via Getty Images
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    How Wendy’s CEO plans to revive beleaguered burger chain

    Robert Wright said the brand will make breakfast optional for franchisees and focus on improved ingredients, portfolio optimization and enhanced marketing. 

    By • Nov. 6, 2026
  • A photograph of a digital menu board at a McDonald's drive-thru that showcases Extra Value Menus during breakfast.
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    bgwalker via Getty Images
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    McDonald’s pilots mix-and-match bundles

    Following mishaps with its $3 and Under menu, the fast food chain laid out a plan to restore frequency and increase sales through entry-level value options.

    By • Nov. 4, 2026
  • A car drives to a drive-thru window at a Kentucky Fried Chicken storefront.
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    Courtesy of Yum! Brands
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    Taco Bell’s winning streak ends, KFC’s turnaround continues

    Yum Brands hopes continued marketing magic at Taco Bell, menu investments at KFC and overall tech improvements will result in strong sales growth.

    By • Nov. 3, 2026
  • Packaged bakery goods on a white background.
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    Courtesy of 7 Brew
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    7 Brew debuts first food menu

    The coffee chain’s food launch could help it compete with Starbucks and Dutch Bros, which have more developed breakfast and snack offerings.

    By • Nov. 2, 2026
  • Design poster of "college and university dining trends"
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    Permission granted by Kikkoman Sales USA / Canva
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    Sponsored by Kikkoman Sales USA

    College and university student dining trends

    Gen Z craves bold global flavor. Discover how Kikkoman elevates campus dining with less prep!

    By Kikkoman Sales USA • Nov. 2, 2026
  • A Starbucks coffee cup
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    Spencer Platt / Staff via Getty Images
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    Starbucks’ strong comps driven by ticket growth

    The chain is moving from a turnaround to a sustained growth plan, CEO Brian Niccol said, as traffic, mix, pricing and merch all contribute to sales growth.

    By • Oct. 30, 2026
  • A marketing image for Burger King's reworked Whopper
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    Courtesy of Burger King
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    Popeyes wing cuts and value miss drag sales, Burger King stays hot

    Popeyes’ focus on the core menu has improved satisfaction, food quality and value scores — but not sales. Burger King’s success sped up its refranchising.

    By • Oct. 29, 2026
  • P.F. Chang's
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    Courtesy of P.F. Chang's
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    Q&A

    P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic

    The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.

    By Chris Kelly • Oct. 28, 2026
  • A photo of a rectangular pizza in a box against a red background. The pizza is cut into pieces and a hand is pulling one of the pieces out of the box.
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    Courtesy of Casey's General Stores
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    Casey’s launches pan pizza

    The retailer is adding the offering to all of its stores as it found many markets lacked easy access to the crust type.

    By Jessica Loder • Oct. 26, 2026
  • M&M blondies
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    Permission granted by Mars Food
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    Sponsored by Mars Food Services

    Making dessert work harder: The business case for seasonal LTOs

    Seasonal desserts can do more than add a sweet finish — they can help drive check growth and give guests a reason to return. Discover how to create craveable holiday LTOs.

    By Michelle Rivera • Oct. 26, 2026
  • A sign that indicates food allergy warnings.
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    chameleonseye via Getty Images
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    Opinion

    Restaurants are about to inherit the food industry’s hardest labeling problem

    Multistate operators need to create a single plan to satisfy allergen notification rules across state lines, writes Steritech’s Chris Boyles.

    By Chris Boyles • Oct. 23, 2026
  • A green pie.
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    Courtesy of Taco Bell
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    Taco Bell, Pepsi renew vows after KFC divorce

    Remaining with the sodamaker signals strategic menu continuity for Taco Bell and the Mountain Dew Baja Blast, while sister-brand KFC pursues an overhaul.

    By • Oct. 22, 2026
  • An image of a digital menu board that says "Extra Value Meals are back" on the other panel there is a photo of an egg sandwich and a $5.
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    Permission granted by McDonald's
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    Analysis

    Why Q3 marked the end of fast food value wars

    A two-year QSR value war produced only losers, analysts say, and brands are now looking to quality, rather than price, as a frequency driver.

    By • Oct. 22, 2026
  • A close-up photograph of four drinks from Sweetgreen.
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    Courtesy of Sweetgreen
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    Sweetgreen expands craft drink lineup

    Restaurants offering the four new housemade drinks saw the share of beverage transactions jump nearly 25%.

    By • Oct. 21, 2026
  • Domino's Minecraft collaboration
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    Courtesy of Domino's Pizza
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    Domino’s links with Minecraft to push personal pizza via gaming

    The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

    By Chris Kelly • Oct. 21, 2026
  • Wendy's new $7.99 Dave's Single Combo LTO
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    Courtesy of Wendy's
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    Wendy’s bets $7.99 meal deal will boost traffic

    The chain’s combo meal LTO could help restore its value proposition following six quarters of sliding sales.

    By • Oct. 20, 2026
  • An exterior view of a whataburger restaurant including its drive-thru
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    hapabapa via Getty Images
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    How Whataburger’s supply chain chief curbed inflation — and fought fires along the way

    The burger chain’s CSCO has worked to diversify its partner network, as well as tackle the rising cost of beef and diesel fuel.

    By Shefali Kapadia • Oct. 20, 2026
  • A bucket of fried chicken from KFC surrounded by Coca-Cola glasses
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    Permission granted by KFC U.S.
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    KFC ditches Pepsi for Coke in latest turnaround move

    The fried chicken chain — once owned by Pepsi — will shift beverage providers as part of a broader overhaul of its menu and operations.

    By • Oct. 16, 2026
  • Four horchata based beverages Taco Bell will serve at its Live Mas Cafes.
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    Courtesy of Taco Bell
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    Taco Bell tests 4 horchata beverages

    Live Más Cafés will pilot the drinks ahead of a December nationwide launch as the chain pushes toward $5 billion in annual drink sales.

    By • Oct. 15, 2026
  • Noodles & Company's new Ramen bowls
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    Courtesy of Noodles & Company
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    Noodles & Company adds ramen to core menu

    The chain’s Chili Garlic Ramen LTO was one of its most successful launches ever, prompting it to build out a new menu platform.

    By • Oct. 14, 2026
  • A car drives to a drive-thru window at a Kentucky Fried Chicken storefront.
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    Courtesy of Yum! Brands
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    Why Yum Brands is deepening supplier relationships

    The restaurant company has built a network of suppliers that are “ready to flex with us” if disruption strikes, Chief Supply Chain Officer Eric Craft said.

    By Shefali Kapadia • Oct. 14, 2026