Dive Brief:
- Serve Robotics announced Tuesday that it will offer robotic delivery from Little Caesars locations in Los Angeles under its agreement with Uber Eats.
- The robotics firm said its latest generation of robots are particularly suited to carrying pizza. Serve’s bots can hold “four large 16-inch pizzas, plus Caesar Wings, Italian Cheese Bread and beverages,” according to the press release.
- 2025 has seen a significant expansion in the availability of robotic delivery, as third-party aggregators and national brands alike embrace the technology, which eliminates the labor cost of delivery workers and much of the emissions of delivery by car.
Dive Insight:
Serve, which is working with Uber Eats to deploy 2,000 bots by the end of the year, is already delivering orders from a number of restaurants in parts of Atlanta, Miami, Los Angeles and Dallas. The Little Caesars deal is an opportunity for the robotics company to show off its technology and prove its worth to major brands, Serve Robotics CEO Ali Kashani said in a press release. Kashani predicted the robots will become a common method of delivery.
“Seeing a Serve robot at your door will soon become as much of a weekly tradition as pizza night,” Kashani said.
Trish Heusel, VP of innovation at Little Caesars, framed the partnership partially as a way to pare back the brand’s environmental impact.
“Partnering with Serve allows us to deliver a solution that aligns with our commitment to better service and technology-forward solutions while reducing our environmental footprint,” Heusel said.
Serve said in the release that it plans to expand its work with Uber Eats to more metro areas in the near future. Uber users in Serve markets are sometimes offered robotic delivery; they can track the bots using the Uber Eats app, which is also used to open the robots, according to Serve’s website.
While robotic delivery remains a very small part of the third-party delivery sector, the channel is growing. In the last few months, DoorDash has started delivering through Coco Robotics in Los Angeles, Uber Eats and Serve started delivering in Atlanta and DoorDash launched aerial drone delivery in some parts of Texas with Flytrex.
