Name: Jeff Wilson
New title: CFO, Captain D’s
Previous title: VP of finance and CFO of emerging brands, Cracker Barrel
Wilson brings over 20 years of experience in financial roles to his new position at Captain D’s, according to his LinkedIn profile. He most recently spent 15 years at Cracker Barrel. In his new position at the seafood chain, Wilson will “develop and execute financial strategies to support the company's business plans, as well as lead the finance department,” according to the press release.
"We are pleased to have Jeff join the Captain D's executive team, bringing with him a wealth of finance, operations, and profitability enhancement skills in both public and private companies," said Phil Greifeld, CEO and president of Captain D's. "Our impressive AUVs and strong sales comps system-wide have contributed to accelerated growth with new and existing franchisees over the past several years, and we have no doubt that Jeff's extensive leadership experience will help the brand continue to reach new heights."
Jeff Wilson’s resume:
- December 2019 to April 2022: VP of financial planning and analysis, CFO of emerging brands group, Cracker Barrel
- June 2015 to December 2019: VP, corporate controller & principal accounting officer, Cracker Barrel
- April 2007 to June 2015: VP, operations analysis, CBOCS
- August 1997 to April 2007: VP, finance and business services, Metromedia Restaurant Group
What’s on Wilson’s plate: Wilson’s appointment comes as the company pushes for more unit growth. A few months ago, Captain D’s expanded its development team with the addition of Steve Bailey to director of franchise development. Bailey, who previously worked at Fazoli’s, will focus on growing Captain D’s east of the Mississippi River.
The brand, which has over 530 units across 23 states, is vying for 1,000 units. To reach this goal, the company has developed various prototypes, including a 2,100-square-foot, 44-seat store and a 1,700-square-foot store with 22 seats. It also offers a smaller unit, Captain D’s Express, that offers only drive-thru and pickup service. The company is aiming to open 25 to 40 locations annually and boasts average unit volumes of $1.3 million.
In addition to its prospective growth, the company has also been adding new menu items and improving the customer experience with digital, drive-thru and delivery options, according to the press release.