Marketing: Page 37


  • Postmates' latest partnership brings in-app food ordering to Coachella

    A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.

    By Kevin Whiteley • March 29, 2019
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    DoorDash
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    DoorDash's new program supports immigrant-founded restaurants

    The company's 'Kitchens Without Borders' spotlights the stories of these owners and offers business credits to fund a $0 delivery fee promotion, among other marketing opportunities.

    By Alicia Kelso • March 28, 2019
  • Burger King crowdsources April Fools' prank ideas from students

    In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life.

    By Erica Sweeney • March 25, 2019
  • Shaquille O'Neal joins Papa John's board, becomes a brand ambassador

    The addition of the NBA Hall of Famer could help the national pizza chain improve its image, which has suffered as the chain struggles to regain its loyal customers following founder John Schnatter's ouster.

    By March 22, 2019
  • Dunkin' and Saucony bring back doughnut-themed running shoe

    Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

    By Erica Sweeney • March 22, 2019
  • Millennial parents increased restaurant visits by 5% in 2018

    An NPD report found that the demographic is turning to fast casual and QSR chains for convenient family meals — a growing trend that chains like Chick-fil-A are taking advantage of. 

    By Kevin Whiteley • March 22, 2019
  • Burger King sets rivals' ads aflame with AR app

    Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

    By Robert Williams • March 21, 2019
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    Postmates
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    Postmates rolls out free group delivery feature

    The delivery platform's new Postmates Party option functions like Uber Pool for food, an offering that could give it a leg up over competitors if consumers are willing to sit through longer wait times. 

    By Kevin Whiteley • March 21, 2019
  • Cooper's Hawk wants wine club members to dine at Ruth's Chris

    This unique partnership, which rewards Cooper's Hawk wine members with 100 club points for bringing its wine to Ruth's Chris, creates a cross-marketing opportunity that could help drive traffic.

    By Alicia Kelso • March 20, 2019
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    Twitter McDonald's
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    McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

    The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

    By Erica Sweeney • March 20, 2019
  • Sandwich chain Blimpie lifts customer spending 11% with personalized offers

    At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

    By Robert Williams • March 20, 2019
  • Long John Silver's serves up original album, audio coupons for Lent

    Twitter engagement for the first song was nearly three times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

    By Robert Williams • March 19, 2019
  • Paris Baguette launches mobile app with loyalty program

    The chain is offering a free coffee or tea to customers who place their first order though the app.

    By Robert Williams • March 18, 2019
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    Buffalo Wild Wings
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    Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness

    Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament. 

    By Erica Sweeney • March 18, 2019
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    California Tortilla
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    Opinion

    Restaurants don't have to choose between environmental responsibility and their bottom line

    Buying local and investing in automated inventory systems can help businesses reduce food waste and save money at the same time, Upserve SEO manager Seth Steinman says.

    By Seth Steinman • March 15, 2019
  • Burger King takes on Starbucks with app-based coffee subscription service

    BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew. 

    By Peter Adams • March 15, 2019
  • Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game

    Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.

    By Robert Williams • March 14, 2019
  • Activist investor says Cracker Barrel's fast casual concept is 'destined to fail'

    Sardar Biglari, the chain's largest shareholder, urged CEO Sandra Cochran to sell Holler and Dash in a letter on Wednesday and cited concerns over the holding company's fast pace of expansion. 

    By Kevin Whiteley • March 14, 2019
  • Delivery search engine FoodBoss gains $2M in funding

    Former McDonald's CEO Don Thompson led the investment round in the platform, which allows consumers to compare delivery times and costs from major third-party aggregators like Uber Eats and Postmates.  

    By Kevin Whiteley • March 13, 2019
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    Chipotle/William Brinson
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    Chipotle touts loyalty program with $250K in Venmo payouts

    The Mexican food chain is expanding its Chipotle Rewards program nationwide, and the deal could help capture more of its target diners. 

    By Robert Williams • March 12, 2019
  • 52% of U.S. diners with exclusion diets struggle to order at restaurants

    Research from Spoon Guru shows that 86% of consumers with diets including paleo, keto, vegan and gluten-free want restaurants to "go above and beyond current regulations" to provide ingredient transparency. 

    By Kevin Whiteley • March 12, 2019
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    Getty Images
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    Column

    Shift Change: Smoothie King, Church's Chicken hire CMOs; Bojangles' top marketing leader to retire

    The latest installment of Shift Change highlights executive changes at Starbucks, Church's Chicken, Smoothie King, Bojangles' and more. 

    By March 8, 2019
  • Postmates integrates reviews from The Infatuation

    Lines between review, reservation and delivery sites are blurring as diner demand for convenience grows, but it's unclear if this offering will be enough to gain long-term converts. 

    By Kevin Whiteley • March 8, 2019
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    Waze
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    McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

    A campaign with the Google-owned app and agency Outdoor Media Group sent users a call to action message when their car came to a full stop. 

    By Peter Adams • March 7, 2019
  • Wendy's trolls McDonald's on Frozen Food Day

    A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

    By Robert Williams • March 7, 2019