Popeyes asks customers to BYO bun after chicken sandwich sellout

The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.

By Barry Levine • Sept. 12, 2019

Chicken sandwich wars boosted Popeyes traffic 218%

The viral frenzy after its sandwich launch drove 10.1 million visits to Chick-fil-A, Zaxby's, KFC and its own brand during the last weekend of August.

By Julie Littman • Sept. 12, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Starbucks to open its largest location to date in Chicago

The four-story, 43,000-square-foot store will be the company's sixth Reserve Roastery, joining Milan, New York, Seattle, Shanghai and Tokyo. 

By Alicia Kelso • Sept. 6, 2019

Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers

An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.

By Robert Williams • Sept. 6, 2019

Buffalo Wild Wings adds sports gambling to its menu

A new partnership with MGM Resorts International will also create new opportunities to bring the the sports bar chain into hotels. 

By Lauren Manning • Sept. 6, 2019

Grubhub's new rewards feature integrated with restaurant loyalty programs

The delivery platform has launched Perks, an in-app feature offering discounts and ways to earn and redeem loyalty rewards from nearby restaurants.

By Alicia Kelso • Sept. 5, 2019

Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning

The basketball star-turned-board member and franchisee personally delivers pizza in the ad following scandals that ousted the brand's founder.

By Shane Schick • Sept. 5, 2019

Burger King cooks up 'Democratic Burger' election in France

To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.

By Dianna Christe • Sept. 4, 2019

Strengthening a restaurant's identity maximizes potential and profits

Restaurants need to stick to an actionable plan with a strict timeline when rolling out brand changes, says Walk-On's Bistreaux and Bar President and COO Scott Taylor. 

By Scott Taylor • Sept. 3, 2019

77% of diners check restaurant websites before visiting, survey finds

Of those users, almost 70% said that poor website design or functionality discouraged them from going to the restaurant, according to the MGH report.

By Alicia Kelso • Aug. 30, 2019

Jersey Mike's swaps free food for app downloads on fall tailgate tour

Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.

By Robert Williams • Aug. 29, 2019

Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'

The restaurant chain looks to protect fans' football watching with a campaign that taps more traditional views of masculinity.

By Chris Kelly and Dianna Christe • Aug. 28, 2019

Papa John's hires Arby's president as CEO

Rob Lynch, who helped turn around Arby's through extensive marketing campaigns, steps in as the pizza chain prepares its own rebranding initiatives.

By Julie Littman • Aug. 27, 2019

Yelp personalizes app based on user lifestyle

Users can now tailor their search experience based on diet, accessibility concerns, food and drink categories and interest.

By Alicia Kelso • Aug. 27, 2019

McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs

A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.

By Robert Williams • Aug. 21, 2019

Papa John's names Camp + King as creative AOR, dropping EGM after 1 year

The Havas Worldwide shop will have a lot on its plate, as the chain announced plans to invest another $80 million in marketing and franchisee relief.

By Barry Levine • Aug. 16, 2019

Restaurants rethink marketing, but Facebook remains king

A Toast report found that 67% of restaurant professionals plan to pay for social media ads this year, with 91% advertising on Facebook and 78% on Instagram.

By Alicia Kelso • Aug. 15, 2019

Wendy's dishes out 2M spicy nuggets after May Twitter challenge

The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."

By Robert Williams • Aug. 13, 2019

McDonald's introduces BOGO for $1 value deal

The promotion comes less than two years after the chain's $1 $2 $3 Dollar Menu and amid franchisee complaints that its value strategy isn't sustainable. 

By Alicia Kelso • Aug. 12, 2019

Burger King mascot streams with esports stars to promote Impossible Whopper

Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.

By Peter Adams • Aug. 8, 2019

McDonald's, Burger King and Subway pilot scannable programmatic print ads

A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.

By Robert Williams • Aug. 8, 2019

McDonald's lifts store traffic 23% with Halloween influencer contest

Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.

By Robert Williams • Aug. 8, 2019

OpenTable, Quandoo partner to integrate restaurant bookings

Diners will soon be able to book the firms' listed restaurants via both platforms, while American Express plans to add perks for members on Resy.

By Alicia Kelso • Aug. 7, 2019

Jack in the Box lets Snapchat users turn virtual burgers into reality

An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.

By Robert Williams • Aug. 6, 2019