Marketing: Page 33
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77% of diners check restaurant websites before visiting, survey finds
Of those users, almost 70% said that poor website design or functionality discouraged them from going to the restaurant, according to the MGH report.
By Alicia Kelso • Aug. 30, 2019 -
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
By Robert Williams • Aug. 29, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that taps more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
Papa John's hires Arby's president as CEO
Rob Lynch, who helped turn around Arby's through extensive marketing campaigns, steps in as the pizza chain prepares its own rebranding initiatives.
By Julie Littman • Aug. 27, 2019 -
Yelp personalizes app based on user lifestyle
Users can now tailor their search experience based on diet, accessibility concerns, food and drink categories and interest.
By Alicia Kelso • Aug. 27, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 21, 2019 -
Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain announced plans to invest another $80 million in marketing and franchisee relief.
By Barry Levine • Aug. 16, 2019 -
Restaurants rethink marketing, but Facebook remains king
A Toast report found that 67% of restaurant professionals plan to pay for social media ads this year, with 91% advertising on Facebook and 78% on Instagram.
By Alicia Kelso • Aug. 15, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
McDonald's introduces BOGO for $1 value deal
The promotion comes less than two years after the chain's $1 $2 $3 Dollar Menu and amid franchisee complaints that its value strategy isn't sustainable.
By Alicia Kelso • Aug. 12, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 8, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 8, 2019 -
OpenTable, Quandoo partner to integrate restaurant bookings
Diners will soon be able to book the firms' listed restaurants via both platforms, while American Express plans to add perks for members on Resy.
By Alicia Kelso • Aug. 7, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 6, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019 -
Mastercard recreates world's top restaurant experiences for cardholders
The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.
By Barry Levine • Aug. 2, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house creative agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Arby's readies special food truck menu for 'Storm Area 51' event
"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.
By Dianna Christe • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the newly created roles of global marketing SVP and marketing technology SVP after Silvia Lagnado's departure.
By Barry Levine • July 23, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from DoorDash.
By Robert Williams • July 18, 2019 -
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
T-Mobile, Taco Bell to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Crate & Barrel to add restaurant concept to up to 15 stores
Table at Crate opened in Chicago in July and did so well that CEO Neela Montgomery wants to expand its partnership with Cornerstone Restaurant Group.
By Emma Liem Beckett • Updated Sept. 17, 2019
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