How restaurants can tap digital solutions to unlock new potentials for growth

Despite rapidly evolving to address the pandemic’s effects on the restaurant industry, many businesses are still struggling. Small and medium sized restaurants throughout the country are dealing with industry-wide obstacles like supply chain interruptions and rising food costs making it more difficult than ever to grow and expand their business.

Both restaurants and third-party partners have more opportunity than ever before to work together as they elevate and shape the future of the industry. Digital partnerships continue to be integral by giving restaurants new and revamped solutions to increase their business and compete in this fast changing economy.

Companies are doubling down on their dedication to seeing restaurants of all sizes succeed by revamping their products and innovations earlier this month, DoorDash announced their reimagined DoorDash Merchant Suite, showcasing how restaurants can deliver more than just delivery. The refreshed suite was directly actioned from restaurant and merchant partners’ feedback and offers small and medium-sized restaurant partners a user-friendly, self-serve platform showcasing tailored solutions based on their self-identified business needs and goals.

Here are all the ways that restaurants can unlock greater growth using DoorDash’s Merchant Suite:

Attract new customers and increase order volume: Restaurants can gain the attention of a hungry, new customer base through enticing promotions like 20% off your first order and free delivery to encourage discovery, place orders and increase their order size. On average, businesses that used the promotion capability on DoorDash saw up to 20% increase in sales.**
Grow online: DoorDash reaches 94% of the US population and restaurants can tap into this customer base through options like Marketplace, Pickup and DashPass on the app. Restaurants can even receive commission-free orders directly on their own website via Storefront.
Optimize current business: Over the course of a restaurant’s lifespan, many owners will require some kind of capital investment, whether to cover unexpected expenses, to open a new storefront or just to help meet normal operating costs. For some, obtaining a bank loan is not an option. For restaurants looking for a seamless and straightforward solution, DoorDash Capital offers easy access to capital without the long application process and hidden charges.

Having access at their fingertips to seamless and unique solutions will be crucial to the continued success of small and medium sized restaurants. By utilizing innovations like DoorDash’s Merchant Suite, restaurants can receive tailored and easy solutions that not only address their business needs but also foster day-to-day and long-term growth.

**Average according to a DoorDash case study of 17.6K campaigns run by restaurant partners from January - March 2020.