Cartwheel, the leading enterprise delivery management platform, today announced its integration with PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider. The integration brings Cartwheel's advanced AI-powered delivery orchestration capabilities directly into PAR's unified purpose-built platform, empowering enterprise and mid-market restaurants to optimize both first-party and third-party delivery operations at unprecedented scale.
The partnership addresses the dramatic shift toward direct customer engagement. PAR Technology's 2025 Annual Industry Report reveals that restaurants are winning back control of their customer relationships, with loyalty transactions growing 30% and mobile/first-party ordering up 21.3% year-over-year, while third-party delivery declined 5.7%. As delivery volume has surged 368% since 2020, restaurants need sophisticated orchestration tools to ensure these valuable, brand-controlled orders are fulfilled accurately and on-time.
“This partnership with PAR Technology brings together two platforms that truly understand what enterprise restaurants are dealing with on a global scale,” said Alex Vasilkin, co-founder and CEO of Cartwheel. “Restaurant operators are seeing their customers come back to direct ordering channels, but managing delivery across multiple countries and systems has become incredibly complex. Our integration with PAR's unified platform gives operators seamless delivery management from a single system, built to support their growth across markets.
Global Scale Meets Advanced Delivery Intelligence
PAR Technology serves over 120,000 restaurants globally, providing a unified foodservice platform that combines point-of-sale, digital ordering, loyalty, payments, hardware, and back-office management solutions. The integration with Cartwheel's delivery management platform creates a powerful ecosystem where enterprise operators can manage complex delivery operations through a single, integrated interface across global markets. Cartwheel's recent expansion of Uber Direct capabilities to Canada, the UK, and Australia aligns perfectly with PAR's international footprint, giving enterprise brands consistent delivery management whether they're operating in North America, Europe, or Asia-Pacific.
Cartwheel's platform brings sophisticated AI-powered auto-dispatch, hybrid delivery management, and real-time optimization capabilities that have proven successful with leading brands. As highlighted in press releases with Jason’s Deli and Lou Malnati’s earlier this year, Cartwheel’s AI-powered delivery optimization has delivered significant improvements in delivery performance. The technology automatically routes orders between in-house drivers and third-party services based on customizable rules such as distance, order value, driver availability, and cost optimization.
“Delivery-first brands like pizza chains are outgrowing legacy POS. Driver management alone doesn’t cut it anymore. They need unified platforms that orchestrate delivery across markets and at scale,” said Savneet Singh, CEO of PAR Technology. “Our partnership with Cartwheel gives enterprise restaurants the flexibility and control they deserve providing outcome-driven tools without the limits of one-size-fits-all tech.”
Industry Leadership at FSTEC 2025
The partnership will be highlighted at the upcoming FSTEC conference in Orlando, September 14-16, 2025, where both PAR Technology and Cartwheel power technology solutions for dozens of leading restaurant brands. Industry executives attending the conference will have the opportunity to see live demonstrations of the integrated platform and discuss implementation strategies.
About Cartwheel
Cartwheel is an enterprise delivery management platform for restaurants and beyond. Established in 2012 as a Los Angeles-based delivery restaurant, the company rapidly shifted into a leading delivery outsourcing business. When the founders discovered the delivery management software they needed didn't exist, they decided to build it themselves.
Cartwheel's delivery management platform is trusted by dozens of the restaurant industry's most innovative brands and marketplaces, including more than 25 of NRN's Top 500 Restaurants, as well as Portillo's (also the first minority stakeholder investor), P.F. Chang's, Potbelly, Lou Malnati's and Jason’s Deli.
With native integrations to leading partner platforms including Olo, Toast and ezCater, Cartwheel manages Hybrid Delivery, 3rd-party partnerships with national and 50+ local DSPs, and catering delivery, helping brands increase repeat orders. For more information, visit www.trycartwheel.com.
About PAR® Technology
PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.
PAR PR Contact: [email protected], (609) 238-6663