Cartwheel, the leading enterprise delivery management platform for restaurants and beyond, today announced a strategic partnership with Qu, the leader in unified commerce for enterprise restaurants. The collaboration integrates Cartwheel's advanced delivery management tools into Qu's unified commerce platform, enabling restaurants to meet rising demand for first-party digital ordering.
According to Qu's recent 2025 State of Digital Report, 40% of restaurant brands expect first-party digital ordering to be their top revenue driver this year. Cartwheel's integration with Qu addresses this trend by providing quick-service and fast-casual restaurants with scalable, efficient delivery solutions that enhance the customer experience while maximizing operational efficiency.
“This integration with Qu brings our enterprise-grade delivery management capabilities to more mid-market and enterprise restaurants nationwide,” said Alex Vasilkin, co-founder and CEO of Cartwheel. “As first-party digital ordering continues to drive significant revenue growth, restaurants need sophisticated, well-integrated tools to manage both in-house and third-party delivery operations. Our partnership with Qu creates a seamless experience that helps restaurants optimize their delivery programs for profitability and control.”
The partnership offers Qu clients access to Cartwheel's comprehensive delivery management platform, which includes:
- Driver Management Suite: Tailored for restaurants with in-house delivery drivers, the suite offers AI-powered auto-dispatch, sophisticated routing tools, and real-time tracking capabilities that enhance the customer experience while streamlining operations.
- Hybrid Delivery: Lets restaurants combine in-house and third-party delivery using custom rules (order value, distance, driver availability, etc.) to determine the best fulfillment method.
- Third-Party Delivery Management: Centralizes management of 50+ delivery providers through a single dashboard, with orchestration rules that optimize delivery based on factors including distance, cost, and driver availability.
“Our customers are increasingly focused on maximizing their first-party ordering channels, and on how they can make those channels operationally efficient and effective,” said Darien Bates, chief product officer, Qu. “By partnering with Cartwheel, we're providing restaurants with the tools they need to manage their off-premises operations at scale. This collaboration is another example of how Qu can leverage its unique unified commerce platform to support extraordinary experiences for brands and partners alike. ”
The partnership is particularly significant for the mid-market and enterprise restaurant segment, where both Cartwheel and Qu have established strong reputations. As restaurants increasingly shift away from disconnected tech stacks toward unified data-first systems that drive operational efficiency and profitability, this collaboration provides a seamless path forward. Together, the companies power seven of Food On Demand's (FoD) 2025 Outstanding Operators — brands recognized for innovation and operational excellence in off-premises dining.
Restaurants using both Qu and Cartwheel can now benefit from a more integrated and cohesive delivery management experience, allowing them to focus on what matters most: providing exceptional food and service to their customers.
About Cartwheel
Cartwheel is an enterprise delivery management platform for restaurants. Established in 2012 as a Los Angeles-based delivery restaurant, the company rapidly shifted into a leading delivery outsourcing business. When the founders discovered that the delivery management software they needed didn't exist, they decided to build it themselves.
Cartwheel's delivery management platform is trusted by dozens of the restaurant industry’s most innovative brands and marketplaces, including more than 25 of NRN's Top 500 Restaurants, as well as Portillo's (also the first minority stakeholder investor), P.F. Chang's, Potbelly, Lou Malnati's and delivery.com.
With native integrations to leading partner platforms including Olo, Toast and ezCater, Cartwheel manages Hybrid Delivery, 3rd-party partnerships with national and 50+ local DSPs, and catering delivery, helping brands increase repeat orders. For more information, visit www.trycartwheel.com.
About Qu
Qu is evolving restaurant POS to create a truly connected restaurant experience for guests and operators at quick-service and fast-casual restaurants. Qu’s industry-leading, cloud-native Unified Commerce Platform fuses the ordering, operations, and guest engagement functions, delivering the real-time data needed to drive loyal, repeat guests. Based in Arlington, VA, Qu is backed by leading restaurant entrepreneurs and investors, including Cota Capital, Enlightened Hospitality Investments (EHI), Bobby Cox Companies, and NRD Capital. In 2024, Qu ranked #176 on Deloitte’s Fast 500 Technology List for North America. Visit www.qubeyond.com and stay connected with LinkedIn.