Pacto, the all-in-one Point of Sale (POS) platform with integrated payments for restaurants and bars in Mexico, announced today the company’s first five members of the Pacto Advisory Board.
The Pacto Advisory Board (PAB) is an International Group of Experts in the Restaurant, Hospitality and Technology, selected to provide reliable guidance and advice on the future of Pacto; identifying trends, sharing product feedback, and helping drive deep customer empathy within the restaurant industry.
In order to ensure fruitful collaboration, the hand-selected cohort of initial advisors was curated to work closely with Pacto’s founders to provide feedback and discuss strategies that contribute to the growth of Pacto, its services, and alliances in Mexico and beyond.
"The vision of Pacto remains the same as it was on Day 1: to pull inspiration from innovative features and product experiences from around the world and tropicalize our own platform to meet the specific needs of local merchants we serve in Mexico. Pacto’s first Advisory Board brings us this world class knowledge directly from the source. These five innovators are proven leaders in food service, technology, hospitality, and business between the US and Mexico. Together, we can push the envelope for our merchants to grow their business and provide guests with a frictionless experience," said Ryan Croft, CEO, and co-founder of Pacto.
The new members of the Pacto Advisory Board are leaders in the restaurant and hospitality industry, with diverse expertise that spans various facets of the business, technology, food production, and distribution.
- Brianna Keefe - Founder & CEO - Toastique (Washington, DC, USA)
- Alejandra Ríos - CEO - Ambrosia (Mexico City, Mexico)
- David Adelman - VP - Toast (Washington, DC, USA)
- Alejandro Carriedo - CEO - Lulo y Lala (Mexico City, Mexico)
- Enrique Perret - Managing Director - US-Mexico Foundation, Executive Producer of Pati's Mexican Table (US and Mexico)
"We are thrilled to have such important members of the restaurant technology industry in the United States and Mexico, offering Pacto valuable insight into areas for improvement and growth. I am confident that their involvement will propel Pacto into becoming the most trusted ally to restaurants in the Mexican market,” said Pacto co-founder Rodrigo Kuri.
The Board will convene remotely and in person to provide advice, recommendations, and share input on the product strategy.
Pacto is the all-in-one Point of Sale (POS) platform with integrated payments for restaurants and bars. Its mission is to make digital commerce accessible for business owners in Mexico and Latin America. Through tools and technology that allow them to improve their daily operation, have management of their income, and accelerate their digitalization with cashless payments.
Based in the United States and with operations in Mexico, Pacto was founded in 2021 by Ryan Croft (previously co-founder of TransitScreen), Gordon Whitehouse (previously worked at Apple and Samsung Mobile), and Rodrigo Kuri (previously at Citibanamex and Banco Santander).
Pacto is backed by national and international investors, including DILA Capital, FEMSA Ventures, 500 Global, Leap Global Partners, TnT Ventures, First Check Ventures, and Polymath Ventures, as well as individual angel investors, including Kevin Carter (Night Capital), Courtney McColgan (Runa), Rami Essaid (Finmark), and members of the restaurant and hospitality sector such as Ángel Losada (Grupo Gigante), Steve Salis (Catalogue), Steve Simoni (Bbot), Bo Davis (MarginEdge), and Ryan Simonetti (Convene).
For more information, visit www.pacto.co