TCBY HONORS COFFEE FANS WITH NEW FLAVOR
Frozen Yogurt Innovator Launches New Cold Brew Coffee Flavor for Fans to Create Coffeehouse Favorite
BROOMFIELD, CO (June 18, 2019) – TCBY (The Country’s Best Yogurt), the original frozen yogurt franchise, is pleased to introduce a new limited edition, hand scooped flavor starting in June to add to the brand’s portfolio of frozen yogurt flavors: Cold Brew Coffee. The new flavor offers a taste of smooth coffee with cream and sugar notes and includes real micro-ground Columbian coffee.
TCBY fans can enjoy the mouthwatering ode to cold brew coffee by pairing the frozen yogurt base with an assortment of toppings to build their own coffee-house creation. Cold Brew Coffee combinations like Caramel Latte (caramel drizzle and whipped cream), Mocha Delight (chocolate drizzle) and Cold Brew Crunch (frozen yogurt with crushed Oreo® cookies), will satisfy any sweet tooth. Introducing the Cold Brew Coffee hand scooped flavor is another way TCBY caters to all palates, sweet or savory.
“We are delighted to bring the Cold Brew Coffee flavor to our customers and offer a sweet, frozen pick-me-up for an afternoon treat,” said Josh Kirschbaum, Chief Executive Officer of Famous Brands International. “Cold brew’s popularity has been growing tremendously, so welcoming the flavor into TCBY is a natural and delicious progression for us.”
For more information regarding TCBY, including store locations, please visit www.tcby.com. Like TCBY on Facebook at www.Facebook.com/TCBY or follow on Instagram at www.Instagram.com/TCBY and on Twitter at www.Twitter.com/TCBY.
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TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations system-wide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, and is still the most nutritious frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit www.tcby.com or www.tcby.com/franchise/.