Uber Eats will increase marketplace fees across most of its tiers beginning Wednesday, the company said on its website. The company said the move is needed to help pay for rising operating costs for its marketplace.
“Uber Eats’ Marketplace Fees have remained stable over many years despite the pandemic and increases in costs to operate our marketplace,” the company said. “This increase in pricing will help us reinvest in ways to drive more customer demand for restaurants, courier reliability, and improved products and tooling to support your business.”
The company originally created its tiered pricing structure for merchants in 2021. Each tier offers different degrees of customer discoverability. Lite users only appear if a customer searches by name, while Plus tiers have improved discoverability and lower consumer delivery fees. Premium users have the lowest delivery fees for diners.
Merchant marketplace rates for the Lite tier are rising from 15% to 20%. The Plus tier will have a 25% charge, unchanged from before, but Uber One Member orders will now incur a 30% charge. Premium commission rates remain unchanged at 30%. Fees for pickup orders across all tiers will rise from 6% to 7%. This rate applies to validated in-store pricing; Otherwise pickup orders have a 10% commission.
Restaurants with a custom delivery marketplace fee will see rates increase 3% from current rates up to a maximum of 30%, the company said.
The aggregator said that the fees go toward fulfilling orders with couriers, bringing in new customers, discounting deliveries for Uber One Members and covering transaction costs for payment processing and insurance.
Uber continues to grow its delivery channel with gross bookings up 26% year over year, surpassing $100 billion in annual run-rate for the first time, CEO Dara Khosrowshahi said in prepared remarks for the company’s Q4 2026 earnings. Growth was seen in the U.S. and international markets, he said.
“A key imperative is helping merchants grow by meeting their wide range of needs—bringing them demand across delivery, pickup, and in-restaurant dining; powering first-party, last-mile fulfillment through Uber Direct; or providing industry-leading tools such as Offers, Ads, and more,” he said.
Last quarter, Uber expanded its partnership with OpenTable across the U.S., Canada, Mexico and the United Kingdom and Ireland. This partnership allows customers to make reservations in the Uber Eats app and receive offers for rides.
