Daybright Coffee and Refreshment made its debut on Oct. 30 in Hiram, Georgia, as the first beverage-focused concept under Red Wagon Ventures. The company is a subsidiary of Chick-fil-A, which it uses to experiment with different concepts.
Daybright is the latest beverage-focused concept to come from a major chain, as QSRs work to attract younger generations through buzzy, social media-friendly drinks. Taco Bell is expanding its Live Mas Cafe to Texas this year after opening it in several California locations. McDonald’s tried its own beverage concept, CosMc’s, but closed it after a few years of experimentation and will test beverages inspired by the spinoff in the near future.
Daybright features a dual-lane drive-thru and a full dining room, according to an emailed press release. The concept is open from 6 a.m. to 9 p.m. Monday through Friday.
“With schedules busier than ever, we know people are looking for easy, convenient ways to enjoy quality food and beverages,” said David Farmer, vice president of Red Wagon Ventures. “Daybright is designed with this in mind, offering delicious beverages and portable bites intended to delight customers and help boost their busy days.”
In addition to classic coffee drinks like cold brew, drip, cappuccinos and espressos, the concept serves iced tea and lemonade drinks, food items and various smoothies. Check out some of the new menu items from Daybright.
Signature coffees
The concept offers hot or iced lattes, cold brews and protein coffee ranging from $3.95 to $7.95 depending on flavor, size and drink type.
Iced teas and lemonades
Housemade iced tea with flavors including Yuzu You, Citrus Swing, Peach of Mind, Sun Punch, Hiberry and classic iced tea flavors — black, green and hibiscus — are available. Prices for classic iced tea range from $2.95 to $3.95, depending on size. Iced tea and lemonade drinks range from $3.95 to $4.95, depending on size.
Smoothies
Smoothies are available in 24 ounces for $9.95, with a shot of whey or plant protein available for $1.50. The smoothies available are called Sun Cruiser, Jam Sesh, Field Day, Mocha Motion and Honor Roll.
Bright Pressed Juices
Daybright sells 12-ounce bottled juices in the following flavors: Running Buddy, Clock Out, Rabbit Trail, High Dive and Fresh Cut. They cost $6.50.
Everday Donuts
Single donuts, which are oven-baked with olive oil, cost $2.50 with flavors including banana nut, lemon poppy, blueberry, chocolate, white raspberry, honey almond and vanilla. A half-dozen box costs $12.50. These donuts contain at least six grams of protein.
Hot Takes
This menu category includes warm sandwiches, a pressed burrito and English muffins, dubbed Pocketfulls, filled with various ingredients like avocado and egg, chicken salad or whipped peanut butter and raspberries. Pocketfuls cost $4.50 or $5.50, depending on the variety.
The Sunrise Sandwich includes bacon, egg and cheddar cheese and a burrito sauce on a brioche bun for $5.95, while the Daily Press Burrito has chorizo, egg, cheddar cheese and homemade sauce in a flour tortilla for $5.95.
Kids’ menu
Junior Bright Bites includes two egg bites with monterey jack cheese that include either bacon and potato for $3.50 or potato for $3. Kids can also pick a stuffed peanut butter and jelly sandwich for $3.50. Mini pressed burritos include egg and cheese in a flour tortilla for $4.50. Kids smoothies cost $5.95 for a 12-ounce cup and Jam Sesh, Field Day and Sun Cruisers are available in this size.
