Dive Brief:
- Domino’s U.S. same-store sales rose 5.2% in Q3 2025, with positive traffic driven by its Best Deal Ever promotion and Parmesan Stuffed Crust pizza, CEO Russell Weiner said in an earnings release. The last time the chain achieved sales growth above 5% was in Q1 2024.
- Carryout comps were up 8.7%, partially driven by growth of its loyalty program, and delivery comps increased 2.5%, driven by the aforementioned deals and menu innovation as well as the broad consumer reach of aggregator platforms, CFO Sandeep Reddy said during a Tuesday earnings call. The third quarter was the first full quarter Domino’s was on DoorDash, Weiner said.
- With ongoing menu innovation, sales growth through aggregators, upgrades to its e-commerce platform and its first brand refresh in 13 years, Weiner said he is confident that the chain will achieve its 3% same-store sales goal for the year and additional growth in 2026.
Dive Insight:
Domino’s Best Deal Ever promotion has done so well in driving franchise profitability that operators asked the franchisor to run it longer than originally anticipated, Weiner said. The promotion started on Aug. 25 and offers almost any pizza with any topping for $9.99. The deal includes hand tossed, handmade pan, New York Style, gluten free and crunchy thin crusts. Customers can upgrade to Parmesan Stuffed Crust for an additional charge.
“Because of the scale of our media and purchasing power, Domino’s can drive the volume intake to make a great deal like this profitable for franchises,” Weiner said. The promotion’s success was made possible by operational changes and new training programs developed over the last few years.
Weiner said the chain has an arsenal of value propositions — including boost weeks, emergency pizza and carryout tips — that can help bring customers back even after individual deals are sunsetted. He added that menu innovation and food quality are also helping drive customer frequency.
Parmesan Stuffed Crust pizza, which launched earlier this year, continues to do well and has met expectations on every level, including mix, incremental new customers and franchisee profitability, Weiner said.
“To give you a sense of how much stuffed crust we sold, if you took all the cheeses that are in the stuffed crust, that string cheese, and you lined them up next to each other, you would wrap around the earth and still have a lot left over,” Weiner said.
Domino's U.S. same-store sales growth by channel
The chain also added two flavors to its Bread Bites platform and removed Bread Twists from its menu due to operational complexities. Customers prefer the taste of the Bread Bites to the Twists and guests get 32 Bites for $6.99 as part of the Mix-and-Match deal, Weiner said.
Aggregator delivery also remains a strong growth channel for the chain, which is now available on Uber Eats and DoorDash. Uber Eats orders tend to be more in urban areas, while DoorDash does better in more rural environments, Weiner said, adding that higher income guests tend to use Uber Eats compared to DoorDash.
“But DoorDash is bigger than Uber so we’d expect more volume to come through that channel over time,” he said.
He expects DoorDash to be a meaningful contributor to delivery sales in the fourth quarter and into 2026. Domino’s performance on Uber Eats, which it partnered with beginning in 2023, remains within expectations, he said.