It’s no question that the hospitality industry took a tremendous hit during the pandemic. One thing that kept many restaurants afloat? Gift cards. In fact, the $160B market is a significant source of revenue for US restaurants. But, as the trend towards digital-first continues, are restaurant brands taking advantage of the opportunity to convert their gift-card programs from transactional to customer engagement- and loyalty-centric?

This webinar, hosted by GiftNow, shares key data from a new benchmark research study commissioned by GiftNow. Participants will gain valuable insights, such as:

  • How gifting trends over the past year are impacting restaurants
  • Maturity assessments of physical and digital gift cards
  • Strategic recommendations for leveraging digital gift card growth opportunities and promotions