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The rapid growth of virtual restaurants

There was a wave of investment in the virtual restaurant space in 2020, as restaurants adapted their offerings to ride through the pandemic. Now that the segment is becoming more crowded, operators are experimenting new ways to enhance their brands and meet diner expectations for convenience with experience.

included in this trendline
  • How ghost kitchens are helping major restaurants recoup lost revenue
  • Bloomin' Brands takes virtual brand Tender Shack national
  • How to make ghost kitchens and virtual brands profitable