American consumer preferences and expectations of foodservice delivery are explored in the 29-page report.
BELOIT, Wis. (December 12, 2018) — Kerry, the Taste and Nutrition Company, has released new research about the influence of delivery on the foodservice industry.
Kerry investigated the changing environment of American foodservice by conducting a proprietary exploratory study with industry experts and influencers, and surveyed over 2,000 consumers in the United States to understand the future of foodservice influenced by delivery. In their research, Kerry found that while almost 80% of delivery orders are for typical menu items, consumers also indicated that 20% of orders were new menu items they had never tried before. The multifaceted research uncovers proprietary insights that reveal key consumer groups, their preferences, expectations and the secret sauce to creating the ideal delivery experience.
The full white paper is available for download HERE.
“Delivery is growing exponentially as consumers adopt delivery seamlessly into their everyday lives and more restaurants open their doors to this service,” commented Soumya Nair, Director of Marketing Insights. “Consumers hold the restaurant responsible for all delivery orders, including errors. Maintaining the visual appeal, temperature, texture, aroma and other sensorial aspects is becoming important to consumers as they begin to expect ‘restaurant quality’ food delivered to them in under 40 minutes.”
The research considered specific demographic breaks: gender, age, ethnicity, and life stage, as well as several foodservice industry experts, influencers, and thought leaders to gain their perspective on the possibility and potential of delivery in the foodservice industry. Kerry conducted a series of qualitative and quantitative research studies to explore foodservice behavior, and reveal specific menu items that consumers order today and will not order in the future. The goal is to understand the strengths and shortfalls of delivery to help deliver innovation solutions.
“Delivery has opened up the opportunity for restaurants to renew consumer engagement beyond conventional occasions, into breakfast, lunch and snacking,” Nair said. “Our research focused on unravelling various quality perceptions and the ideal delivery menu across dayparts and occasions.”
About Kerry
As consumers demand a return to real food and beverage products, Kerry is responding with better, more authentic and nutritious taste experiences. We bring to the table our strong food heritage with 40 years of experience, global insights, marketplace knowledge, culinary and applications expertise and unique solutions that meet consumers’ needs. Kerry began as a dairy cooperative in Ireland, committed to producing real and wholesome ingredients. As we’ve grown, we continue to provide solutions that satisfy a fundamental need: to eat, to eat well and to be healthy. Kerry’s focus on Taste & Nutrition combines our multi-sensory aroma and texture experience with in-depth knowledge of people, life stage and daily nutritional needs. By partnering with Kerry, customers are taken on a journey to make food, beverage and pharma products that people enjoy and feel better about. We call this Leading to Better.
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